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Hi, I'm Carla López Segura, an international business student and digital marketing enthusiast based in Arnhem, Netherlands. I grow my personal brand on YouTube and help creators and brands with content creation, copywriting, video editing, and cross-platform strategy. Currently pursuing a BBA in International Business at HAN University of Applied Sciences, I combine analytical skills with hands-on marketing experience—from AI-assisted campaigns and SEO to Notion workflow optimization. I'm passionate about turning ideas into engaging content that informs, entertains, and converts.…Hi, I'm Carla López Segura, an international business student and digital marketing enthusiast based in Arnhem, Netherlands. I grow my personal brand on YouTube and help creators and brands with content creation, copywriting, video editing, and cross-platform strategy. Currently pursuing a BBA in International Business at HAN University of Applied Sciences, I combine analytical skills with hands-on marketing experience—from AI-assisted campaigns and SEO to Notion workflow optimization. I'm passionate about turning ideas into engaging content that informs, entertains, and converts.

Carla López Segura

Content Creator, Social Media Manager, Digital Marketer, +2

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Hi, I'm Carla López Segura, an international business student and digital marketing enthusiast based in Arnhem, Netherlands. I grow my personal brand on YouTube and help creators and brands with content creation, copywriting, video editing, and cross-platform strategy. Currently pursuing a BBA in International Business at HAN University of Applied Sciences, I combine analytical skills with hands-on marketing experience—from AI-assisted campaigns and SEO to Notion workflow optimization. I'm passionate about turning ideas into engaging content that informs, entertains, and converts.…Hi, I'm Carla López Segura, an international business student and digital marketing enthusiast based in Arnhem, Netherlands. I grow my personal brand on YouTube and help creators and brands with content creation, copywriting, video editing, and cross-platform strategy. Currently pursuing a BBA in International Business at HAN University of Applied Sciences, I combine analytical skills with hands-on marketing experience—from AI-assisted campaigns and SEO to Notion workflow optimization. I'm passionate about turning ideas into engaging content that informs, entertains, and converts.

Available to hire

Hi, I’m Carla López Segura, an international business student and digital marketing enthusiast based in Arnhem, Netherlands. I grow my personal brand on YouTube and help creators and brands with content creation, copywriting, video editing, and cross-platform strategy.

Currently pursuing a BBA in International Business at HAN University of Applied Sciences, I combine analytical skills with hands-on marketing experience—from AI-assisted campaigns and SEO to Notion workflow optimization. I’m passionate about turning ideas into engaging content that informs, entertains, and converts.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Catalan; Valencian

Fluent

Dutch

Beginner

Work Experience

Content Creator & Social Media Manager at Self-employed / Personal Brand

January 1, 2025 - Present

Growing my own personal brand on YouTube while freelancing as a social media manager for other creators. Responsibilities include copywriting, video editing, content ideation, strategy development, and content planning across multiple platforms.

Digital Marketer Intern at Planon Software

September 1, 2025 - January 1, 2026

Developed and implemented AI agents to support marketing activities and improve efficiency. Managed social media content using Hootsuite and executed paid campaigns on Facebook and Meta Ads. Supported the creation and optimization of marketing automation workflows in Marketo. Skilled in SEO and SEA using SEMrush.

Auditor at Hobéon

October 1, 2025 - February 1, 2026

Conducted a comprehensive audit of the NAVO Framework for a private accreditation company, evaluating the International Business program at NHL Stenden University and Hanze University of Applied Sciences to support its international accreditation. Analyzed program structure, compliance, and internationalization practices, providing actionable recommendations to enhance global standards and recognition.

Notion Consultant (Volunteer) at Startup (Volunteer)

December 1, 2024 - January 1, 2025

Supported a startup in transitioning to Notion, helping implement efficient and effective workflows across teams. Collaborated closely with the project manager to design workspace structures, optimize processes, and set up systems that improved organization, productivity, and project visibility.

School Council Member at HAN International School of Business

March 1, 2024 - February 1, 2025

Collaborated with management to analyse institutional data and develop strategies to improve engagement and communication within the school community. Designed initiatives to enhance student experience, coordinated cross-functional teams.

Spanish Tutor at HAN International School of Business

March 1, 2024 - July 1, 2024

Developed and delivered tailored content to engage diverse students, leveraging cultural insights and communication strategies to enhance understanding and participation. Collaborated with faculty to align messaging with real-world business contexts, improving clarity and impact.

Primary Education Intern at International School Ghent

September 1, 2021 - March 1, 2022

As an educator for Year 1 and 2 students under the IPC framework, I cultivated strong organizational and analytical skills by managing diverse classroom dynamics, including numeracy and phonics instruction, while effectively supporting students with SEN.