Carla López Segura
Hi, I'm Carla López Segura, an international business student and digital marketing enthusiast based in Arnhem, Netherlands.
About
Hi, I’m Carla López Segura, an international business student and digital marketing enthusiast based in Arnhem, Netherlands. I grow my personal brand on YouTube and help creators and brands with content creation, copywriting, video editing, and cross-platform strategy.
Currently pursuing a BBA in International Business at HAN University of Applied Sciences, I combine analytical skills with hands-on marketing experience—from AI-assisted campaigns and SEO to Notion workflow optimization. I’m passionate about turning ideas into engaging content that informs, entertains, and converts.
- 3 years' experience
- Joined December 2025
Skills· 15
Languages
- EnglishFluent
- Spanish; CastilianFluent
- Catalan; ValencianFluent
- DutchBeginner
Industry experience
- Education
- Software & Internet
- Professional Services
- Media & Entertainment
- Other
Work experience· 7 roles
Conducted a comprehensive audit of the NAVO Framework for a private accreditation company, evaluating the International Business program at NHL Stenden University and Hanze University of Applied Sciences to support its international accreditation. Analyzed program structure, compliance, and internationalization practices, providing actionable recommendations to enhance global standards and recognition.
Developed and implemented AI agents to support marketing activities and improve efficiency. Managed social media content using Hootsuite and executed paid campaigns on Facebook and Meta Ads. Supported the creation and optimization of marketing automation workflows in Marketo. Skilled in SEO and SEA using SEMrush.
Growing my own personal brand on YouTube while freelancing as a social media manager for other creators. Responsibilities include copywriting, video editing, content ideation, strategy development, and content planning across multiple platforms.
Education
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