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Hi, I’m Carla Rister, a creative digital marketer with a track record of growing online communities and building powerful brand partnerships. I specialize in content strategy, social media, and data-driven campaigns that boost engagement and drive growth across lifestyle and retail sectors. I thrive on turning audience insights into memorable stories, collaborating with national brands, and delivering measurable results for long-term brand visibility. Open to remote opportunities.…Hi, I’m Carla Rister, a creative digital marketer with a track record of growing online communities and building powerful brand partnerships. I specialize in content strategy, social media, and data-driven campaigns that boost engagement and drive growth across lifestyle and retail sectors. I thrive on turning audience insights into memorable stories, collaborating with national brands, and delivering measurable results for long-term brand visibility. Open to remote opportunities.

Carla Rister

Content Strategist, Content Producer, Social Media Manager, +3

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Hi, I’m Carla Rister, a creative digital marketer with a track record of growing online communities and building powerful brand partnerships. I specialize in content strategy, social media, and data-driven campaigns that boost engagement and drive growth across lifestyle and retail sectors. I thrive on turning audience insights into memorable stories, collaborating with national brands, and delivering measurable results for long-term brand visibility. Open to remote opportunities.…Hi, I’m Carla Rister, a creative digital marketer with a track record of growing online communities and building powerful brand partnerships. I specialize in content strategy, social media, and data-driven campaigns that boost engagement and drive growth across lifestyle and retail sectors. I thrive on turning audience insights into memorable stories, collaborating with national brands, and delivering measurable results for long-term brand visibility. Open to remote opportunities.

Available to hire

Hi, I’m Carla Rister, a creative digital marketer with a track record of growing online communities and building powerful brand partnerships. I specialize in content strategy, social media, and data-driven campaigns that boost engagement and drive growth across lifestyle and retail sectors.

I thrive on turning audience insights into memorable stories, collaborating with national brands, and delivering measurable results for long-term brand visibility. Open to remote opportunities.

Skills

Brand Identity

Data Visualization

Experience Level

Brand Identity

Intermediate

Data Visualization

Intermediate

Work Experience

Content Strategist & Brand Partnerships Manager at Self-Employed

January 1, 2017 - Present

Built and managed a combined social media audience of 100,000+ followers across YouTube, TikTok, and Instagram through organic content strategy. Produced long-form YouTube videos and short-form content for multiple platforms focused on lifestyle and retail marketing. Partnered with national brands to develop sponsored campaigns, product features, and affiliate marketing initiatives. Developed creative content strategies designed to increase engagement, retention, and brand visibility. Analyzed audience insights and engagement metrics to refine content performance and campaign effectiveness.

Flight Attendant at American Airlines

January 1, 2023 - Present

Deliver high-level customer service while ensuring passenger safety and regulatory compliance. Resolve passenger concerns professionally while maintaining a positive brand experience. Coordinate with pilots and crew to ensure efficient operations and on-time departures. Communicate effectively with hundreds of travelers daily in a fast-paced environment.

Account Manager at Sprint

January 1, 2019 - January 1, 2020

Managed relationships with retail partners to drive wireless product adoption and service sales. Developed local marketing initiatives and in-store promotions to increase customer engagement. Analyzed sales metrics and market trends to identify growth opportunities. Built long-term client relationships through ongoing support and strategic recommendations.

Sales Supervisor at Sprint

January 1, 2017 - January 1, 2019

Supervised retail sales teams while coaching staff on performance improvement. Implemented strategies that increased store revenue and customer retention. Provided training and mentorship for new team members.

Store Manager at RadioShack

January 1, 2009 - January 1, 2014

Managed daily operations of a high-volume retail store including sales performance and inventory. Led and trained sales teams while consistently exceeding sales targets. Implemented merchandising strategies to increase product visibility and revenue.