Hi, I’m Carla Bordo, a digital content creator and producer with hands-on experience in video production, graphic design, and social media strategy. I turn ideas into structured, polished, and engaging content—from planning and filming to editing, publishing, and growth. I’ve grown a YouTube channel to 60K+ subscribers and have managed content production, visual identity, and social media plus digital products like ebooks, delivering cohesive brand experiences. I work across projects in Latin America and Europe, coordinating timelines and deliverables for multiple clients, designing interfaces and marketing materials while maintaining brand consistency. My freelance work covers video production, photography, and social content, and I thrive on teamwork, clear communication, and timely delivery, helping brands tell their stories with creative, data-driven strategies.…

Carla Bordo

Hi, I’m Carla Bordo, a digital content creator and producer with hands-on experience in video production, graphic design, and social media strategy. I turn ideas into structured, polished, and engaging content—from planning and filming to editing, publishing, and growth. I’ve grown a YouTube channel to 60K+ subscribers and have managed content production, visual identity, and social media plus digital products like ebooks, delivering cohesive brand experiences. I work across projects in Latin America and Europe, coordinating timelines and deliverables for multiple clients, designing interfaces and marketing materials while maintaining brand consistency. My freelance work covers video production, photography, and social content, and I thrive on teamwork, clear communication, and timely delivery, helping brands tell their stories with creative, data-driven strategies.…

Available to hire

Hi, I’m Carla Bordo, a digital content creator and producer with hands-on experience in video production, graphic design, and social media strategy. I turn ideas into structured, polished, and engaging content—from planning and filming to editing, publishing, and growth. I’ve grown a YouTube channel to 60K+ subscribers and have managed content production, visual identity, and social media plus digital products like ebooks, delivering cohesive brand experiences.

I work across projects in Latin America and Europe, coordinating timelines and deliverables for multiple clients, designing interfaces and marketing materials while maintaining brand consistency. My freelance work covers video production, photography, and social content, and I thrive on teamwork, clear communication, and timely delivery, helping brands tell their stories with creative, data-driven strategies.

See more

Language

Italian
Fluent
Spanish; Castilian
Fluent
English
Fluent

Work Experience

Project Manager & Digital Creator at Guia Latina
January 1, 2020 - December 31, 2024
Coordinated projects, timelines and deliverables for multiple clients; designed interfaces, digital content and marketing materials; maintained brand consistency; supported client communications through meetings, presentations and follow-ups.
Project Manager & Digital Creator at Guía Latina
January 1, 2020 - December 31, 2024
Coordinated projects, timelines, and deliverables for multiple clients; designed interfaces, digital content, and marketing materials while maintaining brand consistency; supported client communications through meetings, presentations, and follow-ups.
Co-Manager & Digital Producer at Exótica de Oky
January 1, 2019 - Present
Co-managed and produced digital content for a YouTube channel with 60k+ subscribers; planned, scheduled, and delivered video shoots and graphics; maintained brand identity and online presence.
Co-Manager & Digital Producer at Exótica de Oky (YouTube channel)
January 1, 2019 - Present
Co-Managed a digital content strategy for a YouTube channel with 60K+ subscribers; planned, scheduled and delivered video shoots and graphics; maintained brand identity; managed social media, website, and digital sales, increasing engagement and monetization.
Owner, Co-manager & Digital Producer at Exótica de Oky
January 1, 2019 - Present
Co-managed and produced digital content for a YouTube channel with 60K+ subscribers; planned, scheduled, and delivered video shoots and graphics; managed social media, website, and digital sales (ebooks); increased engagement and monetization.
Project Manager at Patas Digitales
January 1, 2018 - December 31, 2018
Developed content strategies, coordinated with designers, and ensured deadlines were met; managed digital presence for multiple accounts; supported team workflow and maintained brand communications across platforms.
Community Manager Intern at Manya.pe
March 1, 2017 - December 31, 2017
Managed and grew digital presence for multiple accounts; developed content strategies, coordinated with designers, and ensured deadlines were met. Supported team workflow and maintained client satisfaction through ongoing communication.
Freelance Content Creator & Video Editor at Freelance / Self-employed
March 1, 2017 - December 31, 2017
Provided video production, graphic design, photography, and social media content for multiple recurring clients; produced short-form video content for Instagram Reels and TikTok; managed content planning and posting schedules; ensured brand consistency and timely delivery.
Community Manager Intern
March 1, 2017 - December 1, 2017
Developed community engagement and online presence during internship; supported social media and content distribution.

Education

Bachelor's Degree at Pontificia Universidad Católica del Peru
January 1, 2012 - January 1, 2017
Bachelor's Degree at Pontificia Universidad Católica del Perú
January 1, 2012 - January 1, 2017
Bachelor's Degree at Pontificia Universidad Católica del Peru
January 1, 2012 - January 1, 2017
Bachelor's Degree at Pontificia Universidad Católica del Peru
January 1, 2012 - January 1, 2017
Bachelor's Degree at Pontificia Universidad Católica del Perú
January 1, 2012 - January 1, 2017

Qualifications

Bachelor's Degree
January 1, 2012 - January 1, 2017
Bachelor's Degree
January 1, 2012 - January 1, 2017

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Retail
    High-Impact Vertical Content: Engaging Audiences at Scale

    A Cross-Platform Showcase of TikTok, Instagram Reels, and YouTube Shorts.

    Short-form video is the most powerful tool for capturing attention and building community today. This curated selection of projects across TikTok, Instagram Reels, and YouTube Shorts showcases my ability to transform creative concepts into dynamic narratives. By combining strong hooks, rhythmic editing, and trend analysis, I optimized organic reach for each piece, resulting in a combined total of over 80,000 views and consistent audience engagement.

    YOUTUBE SHORTS
    Healthy Lifestyle Recipe
    Metric: 14.4k views
    Fast-paced, engaging recipe focusing on healthy flour substitutes. Dynamic cuts and clear on-screen captions optimized for quick retention.

    TIKTOK
    Alternative Cooking Tutorial
    Metric: 22.4k views
    Recipe tutorial presenting two versions of the product to solve a common audience pain point, using trending audio and a strong opening hook.
    https://www.tiktok.com/embed/v2/7246743706395626778

    INSTAGRAM REELS
    Lifestyle & Entertainment
    Metric: 43.4k views
    High-energy entertainment video utilizing precise audio-to-video synchronization and fluid transitions to drive high shares and saves.

    REEL PRODUCTION & PACING

    • Short-Form Hook Optimization: Crafted 3 high-impact hooks (‘Problem-Agitate-Solve’, ‘Curiosity Gap’, and ‘Trend-Driven Entertainment’) designed to capture viewer attention in under 3 seconds.
    • Aesthetic Styling & Production: Designed organic culinary layouts, balanced natural lighting, and choreographed fluid transitions to build high-end aesthetic value across lifestyle and food content.
    • Cross-Platform Video Deployment: Curated and optimized digital assets for a multi-channel showcase, tailoring video pacing and formatting to maximize performance across TikTok, Reels, and Shorts.
    • Algorithm Retention Engineering: Managed narrative editing, high-pacing visual cuts, and seamless audio synchronization to maximize average watch time benchmarks.
    Cinematic Direction & Independent Video Production

    Conceptualization, field production, and narrative editing for documentary and promotional music media.

    A diverse showcase of independent video production, focusing on high-concept visual storytelling, field production, and advanced narrative editing. Spanning two distinct genres: a social documentary and a promotional music video. This body of work demonstrates the ability to manage complex production pipelines from pre-production to final cut. Whether framing intimate human stories or directing dynamic, fast-paced musical performances on location, each piece is engineered with a deep focus on rhythm, pacing, and emotional resonance.

    PROJECT A: DOCUMENTARY
    Young Motherhood in University
    FOCUS
    Social awareness, interview direction, and human-centric storytelling.
    NARRATIVE
    A deep dive into the lives of 20-year-old student-mothers, dismantling stereotypes and highlighting their determination to pursue higher education while raising their children.

    PROJECT B: MUSIC VIDEO
    Mariachi Sol de México
    FOCUS
    Brand promotion, musical synchronization, and dynamic outdoor filming.
    NARRATIVE
    A vibrant videoclip that captures the warmth of traditional Mexican music against the unique backdrop of Turin’s landmark zoo during a live concert series.

    Editorial & Recipe Ebook Design: "Pie de Limón de Oky"
    Structure, layout, and visual styling for a gluten free and lactose free digital recipe guide. Following the brand ecosystem of "Exótica de Oky," this project involved designing and structuring a digital recipe Ebook focused on a premium, health-conscious dessert: a Gluten-Free & Lactose-Free Lemon Meringue Pie. The goal was to transform raw culinary instructions into a visually engaging, easy-to-follow, and interactive digital experience for home bakers. DESIGN SPECIFICATION & STRATEGY Editorial Layout & Scannability: Structured clear step-by-step cooking phases to ensure the recipe is highly functional while working in the kitchen. Cohesive Brand Identity: Integrated the brand's signature warm-neutral tones, soft pastel greens, and clean typography, creating a seamless extension of the brand's existing identity. Visual Hierarchy & Food Styling: Prioritized high-quality photography as central focal points, using clean typography to balance ingredients, tips, and step-by-step descriptions without cluttering the digital screens. Multi-Device Optimization: Tailored the layouts and font sizes to guarantee responsive reading experiences across both laptops and tablets.…
    YouTube Growth Case Study: High-Retention Culinary Production
    Data-driven video post-production, CTR optimization, and organic algorithm acceleration for a healthy culinary channel. https://youtu.be/VlW_npL7RzA This case study highlights the end-to-end production, strategic packaging, and performance analytics of a top-performing long-form culinary video. Focused on an allergen-friendly bread recipe, the project serves as a prime benchmark for organic platform growth. By combining cinematic, step-by-step editing with high-contrast visual assets, the video successfully triggered YouTube’s recommendation algorithm, transforming a niche healthy-cooking tutorial into a high-traffic digital asset. VERIFIED PERFORMANCE METRICS Total Organic Views: 298.1K+ and counting. Algorithmic Reach: 3.7M Impressions, with a staggering 94.1% traffic source velocity driven exclusively by YouTube home-screen and watch-next recommendations. Audience Conversion: Generated over +9.7K net channel subscribers from a single content asset, demonstrating high community conversion and viewer trust. Viewer Engagement: Maintained a rock-solid 5:18 average view duration, far outperforming standard lifestyle and cooking content benchmarks.…
    Print Advertising & Project Management: Guía Latina Milan
    B2B client coordination, digital product alignment, and print media design for a prominent networking platform in Italy. Guía Latina is a Milan-based organization dedicated to bridging the gap between Latin American businesses and service-seeking consumers across Italy. This multi-faceted role involved active project management, organizing development milestones, and collaborating directly with corporate clients to shape Guía Latina's web application ecosystem. Parallel to the digital product alignment, the role required designing high-impact commercial flyers for the 2022 and 2023 print editions of their official directory magazine, creating tailored promotional materials for diverse partner businesses. DESIGN SPECIFICATION & STRATEGY Cross-Functional Project Management: Coordinated direct communication and feedback loops with multiple external clients to align their business goals with both print marketing materials and web application integration. Print-Ready Editorial Layouts: Created full-page commercial flyers tailored for high-quality magazine publication, ensuring strict adherence to print safety margins, color spaces, and high-resolution layout requirements. B2B Visual Adaptation: Developed distinct, targeted promotional designs for various commercial sectors—including international travel agencies, multi-service logistics offices, and financial assistance companies—while preserving each partner's existing brand assets. Strategic Information Hierarchy: Structured complex service lists, operational details, multiple contact channels, and dynamic conversion tools (such as integrated QR codes) into balanced, highly scannable visual grid layouts. Multi-Brand Visual Consistency: Managed and seamlessly integrated corporate partner logos, international airline alliances, and official courier branding elements to build consumer trust and maximize conversion rates within the print media format.…