Hi, I’m Carla, a storyteller and social media strategist who loves turning data-driven insights into engaging, donation-friendly content. I’ve built and led social programs for organizations funded by grants and donations, doubling Instagram growth and boosting TikTok reach in under a year. I thrive on strategic planning, scripting, editing, and scheduling vertical video across platforms, and I’m energized by newsletters that drive meaningful support. I’ve sharpened my craft across Open Democracy, The Telegraph, and The Economist, blending journalism, design, and audience engagement to deliver impact. When I’m not drafting posts or mapping data visualizations, I enjoy exploring new storytelling formats and collaborating with teams to tell powerful stories in clear, creative ways.

Carla Abreu

Hi, I’m Carla, a storyteller and social media strategist who loves turning data-driven insights into engaging, donation-friendly content. I’ve built and led social programs for organizations funded by grants and donations, doubling Instagram growth and boosting TikTok reach in under a year. I thrive on strategic planning, scripting, editing, and scheduling vertical video across platforms, and I’m energized by newsletters that drive meaningful support. I’ve sharpened my craft across Open Democracy, The Telegraph, and The Economist, blending journalism, design, and audience engagement to deliver impact. When I’m not drafting posts or mapping data visualizations, I enjoy exploring new storytelling formats and collaborating with teams to tell powerful stories in clear, creative ways.

Available to hire

Hi, I’m Carla, a storyteller and social media strategist who loves turning data-driven insights into engaging, donation-friendly content. I’ve built and led social programs for organizations funded by grants and donations, doubling Instagram growth and boosting TikTok reach in under a year. I thrive on strategic planning, scripting, editing, and scheduling vertical video across platforms, and I’m energized by newsletters that drive meaningful support.

I’ve sharpened my craft across Open Democracy, The Telegraph, and The Economist, blending journalism, design, and audience engagement to deliver impact. When I’m not drafting posts or mapping data visualizations, I enjoy exploring new storytelling formats and collaborating with teams to tell powerful stories in clear, creative ways.

See more

Language

English
Fluent
French
Advanced

Work Experience

Audience Engagement Manager at Open Democracy
August 1, 2022 - Present
Managing all social content for a worldwide media organization run entirely on grants and donations; doubled Instagram following and increased TikTok following by 66% in 10 months. Strategic planning, scripting, editing, and scheduling of vertical video for all social platforms. Led strategy on multi-email newsletters, driving donations and successfully raising over £100k across campaigns.
Social Media Editor at The Telegraph
January 1, 2022 - August 1, 2022
Producing social copy and creating visual content using Adobe programs for Facebook, Instagram, LinkedIn, and Twitter. Posts reached audiences across major platforms; pitched and coordinated articles to be featured on Twitter For You and News tabs, covering a range of topics including fashion and current events.
Data Journalist at The Economist
April 1, 2022 - Present
Aided data visualization projects by mapping and coordinating sources; trained in scraping data from social media using R and analyzed sentiments around violent imagery from Ukraine. Pitched pieces to the Daily Charts section and contributed to in-house chart design tooling, gaining experience in data storytelling.

Education

Master of Arts in Interactive Journalism at University of Chicago
January 1, 2021 - January 1, 2022
BA Economics and BA Romance Languages & Literatures at University of Chicago
January 1, 2017 - January 1, 2021
Study Abroad - Economics & Political Science at Sciences Po (Institut d'études politiques de Paris)
January 1, 2019 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education