I am a digital strategist and visual storyteller with a Master’s degree in Social and Emerging Media and a background in Advertising and Public Relations. I specialize in building brands that do more than look good.
I am a digital strategist and visual storyteller with a Master’s degree in Social and Emerging Media and a background in Advertising and Public Relations. I specialize in building brands that do more than look good. I create content and digital experiences that connect, convert, and leave a lasting impact.
I led the development of a full-scale interactive learning app and companion website focused on experiential digital education. From concept to prototype, I conducted audience research, developed the brand identity, designed the user interface, and built a cross-platform content strategy grounded in real behavioral insights.
As a Social Media Designer at Skincredible Dermatology and Surgery, I created and scheduled high-performing content across Instagram and Facebook. Within one month of consistent content execution, profile activity increased by 35 percent, follower growth rose by 9.5 percent, and overall account reach climbed by 96 percent. I designed graphics, edited photos, produced short-form video, and used analytics to continuously refine strategy and strengthen engagement.
In addition to agency-style work, I freelance logo redesigns and brand refreshes for small businesses. I modernize visual identities, create scalable brand assets for web and print, and ensure cohesive branding across social media, merchandise, and marketing materials.
My work blends strategy with strong visual direction. I focus on building brand systems, storytelling frameworks, and digital experiences that help businesses stand out in competitive markets.
-Led logo concept development and refinement to improve visual clarity, scalability, and brand alignment.
-Developed and refined multiple logo concepts, delivering a polished final mark aligned with brand goals.
-Elevated a basic logo concept into a refined, modern mark through thoughtful typography, balance, and visual simplification.
An interactive app that reveals how grooming and trafficking actually unfold through simple, research-based scenarios. It turns complex prevention education into clear, realistic learning moments, helping users recognize red flags early and understand how exploitation hides in plain sight. https://www.twine.net/signin
Companion: The Vigilance website is the central hub of my capstone, showcasing the research, UX strategy, scenarios, and articles behind the app. It explains the purpose of Vigilance, outlines my design process, and provides trusted educational resources. It gives audiences a deeper look into how the project was built and why prevention awareness matters.
https://www.twine.net/signin
Led visual design for Vigilance: Anti-Trafficking Interactive Education App. Translated criminological research into high-stakes interactive learning, developing scenario pathways, quizzes, and narratives to simulate real-world red-flag behaviors. Authored original articles and educational content; built a brand identity (logos, color psychology, messaging pillars). Designed promotional materials with intense, emotionally charged visuals to shift public perception toward proactive prevention.
Created and scheduled engaging social media content promoting treatments, injectables, and client education; contributed to a 35% increase in profile activity within one month; designed graphics, edited photos, and produced short-form videos aligned with brand tone and seasonal promotions; analyzed engagement metrics and provided insights that strengthened reach, growth, and audience interaction, resulting in a 96% increase in overall account reach within a month; collaborated with marketing team to support campaigns and maintain a cohesive content calendar.
Publish pictures and videos of jewelry and accessories on the brand website and on all social media platforms.Publish pictures and videos of jewelry and accessories on the brand website and on all social media platforms.
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