Available to hire
Hi, I’m Carles García. I’m a results-driven marketing and e-commerce professional with deep expertise in the apparel industry and the Swiss market. I blend strategic branding with data-driven performance marketing to drive growth across multi-channel campaigns.
In my roles, I lead teams of up to 10 people, foster authentic customer engagement, and optimize processes from procurement to delivery. I’m passionate about turning insights into scalable actions that boost brand loyalty and ROI.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Spanish; Castilian
Fluent
German
Beginner
Catalan; Valencian
Fluent
Work Experience
Purchasing & Logistics (SAP) Specialist at STADLER
February 1, 2023 - March 1, 2024Creation and coordination of purchase orders using SAP; ensured data integrity; optimized delivery timelines and stock levels; maintained direct and fluid communication with international suppliers to ensure on-time fulfillment.
Digital Marketing Specialist at LUCESLED
August 1, 2024 - May 1, 2025Provided customer service and managed in-store sales; planned, executed, and monitored digital marketing campaigns (Facebook Ads and Google Ads); analyzed campaign performance and optimized ads to improve reach, engagement, and conversions; led a 10-member team; ensured accurate order processing and supported logistics with a focus on operational excellence; advanced data-driven marketing and SAP ERP familiarity.
SAP Operations Specialist at COOP
July 1, 2025 - February 1, 2026Streamlined procurement processes and coordinated purchase orders within SAP, ensuring 100% data integrity and operational efficiency. Inventory optimization by rescheduling delivery timelines to balance stock levels and warehouse capacity. Stakeholder management: Maintained fluid communication with international suppliers, mitigating supply chain risks and ensuring on-time fulfillment (OTIF) for critical components.
Growth & Marketing Lead at STADLER
August 1, 2024 - May 1, 2025Strategic Branding & Retention: Spearheaded in-store brand experience and customer service strategies, focusing on long-term customer retention and elevating brand loyalty through personalized engagement. Full-Funnel Campaign Management: Planned and executed end-to-end digital marketing campaigns across Facebook Ads and Google Ads, aligning creative assets with global branding guidelines to ensure a cohesive visual identity. Data-Driven Optimization: Monitored CTR, CPC, ROAS and optimized ad delivery to maximize ROI. Growth & Engagement: Iterated on campaign strategies to improve audience engagement; Led a high-performance team of 10 members and mentored staff.
Marketing & E-commerce Specialist at LUCESLED
January 1, 2019 - December 1, 2022Full-Funnel Campaign Management and performance marketing in apparel; Brand retention; Data-driven optimization; Growth & Engagement; Responsible for preparing customer orders using the Lydia system with high precision; Managed digital campaigns and store operations to scale regional growth.
Marketing Coordinator at CRS
February 1, 2023 - March 1, 2024Full-Funnel Campaign Management across Facebook Ads and Google Ads; Data-Driven optimization; Growth & Engagement; Led team efforts with marketing strategies and KPIs; Coordinated with cross-functional teams to ensure brand consistency.
SAP Operations / Purchasing & Logistics at CRS
February 1, 2023 - March 31, 2024Streamlined procurement processes and coordinated purchase orders within SAP, ensuring 100% data integrity and operational efficiency. Managed inventory and supplier communications to mitigate risk and maintain OTIF shipments.
Shop Assistant; Purchasing & Logistics; Digital Marketing Coordination; Sales Team Leader at STADLER
August 1, 2024 - May 31, 2025Supported in-store brand experiences; coordinated SAP-based purchasing and logistics; led a 10-person team and contributed to sales strategy and order processing for digital marketing initiatives.
Brand & Marketing Lead / Marketing Specialist at LUCESLED
January 1, 2019 - December 31, 2022Strategic branding & retention; spearheaded in-store brand experiences and customer service strategies; led full-funnel digital marketing campaigns across Facebook Ads and Google Ads; data-driven optimization of KPIs; team leadership.
Operations & Logistics Lead / Marketing & Sales Coordinator at COOP
July 1, 2025 - February 28, 2026Responsible for preparing customer orders using the Lydia system; ensured accurate shipments and high service standards; led a high-performance team; implemented data-driven marketing and sales strategies to meet growth targets.
Procurement & SAP Operations Specialist at CRS
February 1, 2023 - March 1, 2024Managed SAP operations including procurement and purchase orders with a focus on data integrity and efficiency. Optimized inventory by rescheduling deliveries and balancing warehouse capacity. Coordinated with international suppliers to mitigate risks and ensure OTIF for critical components.
Marketing & Digital Campaign Manager at STADLER
August 1, 2024 - May 1, 2025Led full-funnel digital campaigns across Facebook/Google Ads with a focus on ROAS and scaling. Implemented data-driven optimization of KPIs (CTR, CPC, ROAS). Drove growth and engagement and led a high-performance team of 10.
Brand & Marketing Manager at LUCESLED
January 1, 2019 - December 1, 2022Led strategic branding and retention programs; managed in-store brand experience and customer service to boost long-term loyalty. Coordinated regional growth targets and executed end-to-end digital marketing campaigns.
Sales & Marketing Team Lead at COOP
July 1, 2025 - February 1, 2026Led a high-performing team of 10; implemented data-driven marketing and sales strategies to achieve ambitious regional targets. Responsible for preparing customer orders using Lydia and ensuring accurate shipments and high service standards.
Education
Bachelor's degree in Business and Digital Business at University of Valencia
January 11, 2030 - January 1, 2025High School Diploma (Economics Focus) at Puerta de María CID
January 11, 2030 - January 1, 2021Facebook Meta Ads Manager Course at Facebook Blueprint
February 1, 2023 - March 1, 2024Google Ads AI Certification (Search) at Google
January 1, 2026 - February 4, 2026Google Analytics 4 Certification (GA4) at Google
January 1, 2026 - February 4, 2026Bachelor in Business and Digital Business at University of Valencia
January 11, 2030 - January 1, 2025High School Diploma (Economics Focus) at Pureza de Maria CID
January 11, 2030 - January 1, 2021Facebook Meta Ads Manager Course at Facebook Blueprint
January 1, 2026 - February 4, 2026Google Ads Search AI Certification at Google
January 1, 2026 - February 4, 2026Google Analytics 4 Certification (GA4) at Google
January 1, 2026 - February 4, 2026Facebook Meta Ads Manager Course at Facebook Blueprint
January 1, 2026 - February 10, 2026Google Ads Search AI Certification at Google
January 1, 2026 - February 10, 2026Google Analytics 4 Certification at Google
January 1, 2026 - February 10, 2026Bachelor in Business and Digital Business at University of Valencia
January 1, 2025 - February 10, 2026High School (Economics Focus) at Pureza de María
January 1, 2021 - February 10, 2026High School (Economics Focused) at Pureza de Maria CID
January 11, 2030 - January 1, 2021Bachelor in Digital Business at University of Valencia
January 11, 2030 - January 1, 2025Facebook Meta Ads Manager Course at Facebook Blueprint
January 1, 2026 - January 1, 2026Google Ads Search AI Certification at Google
January 1, 2026 - January 1, 2026Google Analytics 4 Certification at Google
January 1, 2026 - January 1, 2026Bachelor in Business and Digital Business at University of Valencia
January 11, 2030 - January 1, 2025High School (Economics Focused) at Pureza de María Cid
January 11, 2030 - January 1, 2021Bachelor at University of Valencia
January 11, 2030 - January 1, 2025High School Diploma at Pureza de María Cid
January 11, 2030 - January 1, 2021Bachelor in Business & Digital Business at University of Valencia
January 1, 2021 - January 1, 2025High School Diploma (Economics Focus) at Pureza de María Cid
January 1, 2017 - January 1, 2021Bachelor's Degree in Business and Digital Business at University of Valencia
January 1, 2025 - March 24, 2026High School Diploma (Economics Focused) at Pureza de María Cid
January 1, 2021 - March 24, 2026Bachelor in Business and Digital Business at University of Valencia
January 11, 2030 - January 1, 2025High School Diploma (Economics Focused) at Pureza de María Cid
January 11, 2030 - January 1, 2021Qualifications
Facebook Meta Ads Manager Course
February 1, 2023 - March 1, 2024Google Ads AI Certification (Search)
January 1, 2026 - February 4, 2026Google Analytics 4 Certification (GA4)
January 1, 2026 - February 4, 2026Facebook Meta Ads Manager Course
January 1, 2026 - February 4, 2026Google Ads Search AI Certification
January 1, 2026 - February 4, 2026Google Analytics 4 Certification (GA4)
January 1, 2026 - February 4, 2026Bachelor in Business and Digital Business
January 11, 2030 - January 1, 2025Facebook Meta Ads Manager Certification
January 1, 2026 - February 10, 2026Google Ads Certification (AI)
January 1, 2026 - February 10, 2026Google Analytics 4 Certification
January 1, 2026 - February 10, 2026Facebook Meta Ads Manager Course
January 1, 2026 - February 17, 2026Google Ads Search AI Certification
January 1, 2026 - February 17, 2026Google Analytics 4 Certification
January 1, 2026 - February 17, 2026Facebook Meta Ads Manager Course
January 1, 2026 - February 28, 2026Google Ads Search AI Certification
January 1, 2026 - February 28, 2026Google Analytics 4 Certification
January 1, 2026 - February 28, 2026Facebook Meta Ads Manager Course
January 11, 2030 - January 1, 2026Google Ads Search AI Certification
January 11, 2030 - January 1, 2026Google Analytics 4 Certification
January 11, 2030 - January 1, 2026Facebook Meta Ads Manager Course
January 1, 2026 - March 4, 2026Google Ads Search AI Certification
January 1, 2026 - March 4, 2026Google Analytics 4 Certification
January 1, 2026 - March 4, 2026Facebook Meta Ads Manager Course
January 1, 2026 - March 24, 2026Google Ads Search AI Certification
January 1, 2026 - March 24, 2026Google Analytics 4 Certification
January 1, 2026 - March 24, 2026Bachelor of Business and Digital Business
January 1, 2025 - March 24, 2026High School Diploma (Economics Focused)
January 1, 2021 - March 24, 2026Facebook Meta Ads Manager Course
January 1, 2026 - April 9, 2026Google Ads Search AI Certification
January 1, 2026 - April 9, 2026Google Analytics 4 Certification
January 1, 2026 - April 9, 2026Bachelor in Business and Digital Business
January 11, 2030 - January 1, 2025High School Diploma (Economics Focused)
January 11, 2030 - January 1, 2021Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Retail, Education, Consumer Goods, Manufacturing
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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