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Hello, I’m Carlo Adrianzen, a Product Designer and UX Strategist with 6+ years of experience shaping digital products and scalable design systems. I plan and execute end-to-end research, translate insights into opportunities, and prototype rapidly to test, measure, and iterate. I’m proficient in Figma and Webflow, with a knack for aligning product, technology, and data teams through clear storytelling and strategic plans. My work at Credicorp BCP and Claro demonstrates measurable impact: +20% conversions, +7,800 DAU, improved navigation; built a Generative AI banking assistant with 1M+ users increasing NPS and reducing agent escalations; and enhanced information architecture and accessibility for large telecom platforms. I thrive at the intersection of creativity, technology, and strategy, delivering accessible, reliable experiences that drive growth.…Hello, I’m Carlo Adrianzen, a Product Designer and UX Strategist with 6+ years of experience shaping digital products and scalable design systems. I plan and execute end-to-end research, translate insights into opportunities, and prototype rapidly to test, measure, and iterate. I’m proficient in Figma and Webflow, with a knack for aligning product, technology, and data teams through clear storytelling and strategic plans. My work at Credicorp BCP and Claro demonstrates measurable impact: +20% conversions, +7,800 DAU, improved navigation; built a Generative AI banking assistant with 1M+ users increasing NPS and reducing agent escalations; and enhanced information architecture and accessibility for large telecom platforms. I thrive at the intersection of creativity, technology, and strategy, delivering accessible, reliable experiences that drive growth.

Carlo Adrianzen

Product Designer, UX Designer, UI Designer, +2

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Hello, I’m Carlo Adrianzen, a Product Designer and UX Strategist with 6+ years of experience shaping digital products and scalable design systems. I plan and execute end-to-end research, translate insights into opportunities, and prototype rapidly to test, measure, and iterate. I’m proficient in Figma and Webflow, with a knack for aligning product, technology, and data teams through clear storytelling and strategic plans. My work at Credicorp BCP and Claro demonstrates measurable impact: +20% conversions, +7,800 DAU, improved navigation; built a Generative AI banking assistant with 1M+ users increasing NPS and reducing agent escalations; and enhanced information architecture and accessibility for large telecom platforms. I thrive at the intersection of creativity, technology, and strategy, delivering accessible, reliable experiences that drive growth.…Hello, I’m Carlo Adrianzen, a Product Designer and UX Strategist with 6+ years of experience shaping digital products and scalable design systems. I plan and execute end-to-end research, translate insights into opportunities, and prototype rapidly to test, measure, and iterate. I’m proficient in Figma and Webflow, with a knack for aligning product, technology, and data teams through clear storytelling and strategic plans. My work at Credicorp BCP and Claro demonstrates measurable impact: +20% conversions, +7,800 DAU, improved navigation; built a Generative AI banking assistant with 1M+ users increasing NPS and reducing agent escalations; and enhanced information architecture and accessibility for large telecom platforms. I thrive at the intersection of creativity, technology, and strategy, delivering accessible, reliable experiences that drive growth.

Available to hire

Hello, I’m Carlo Adrianzen, a Product Designer and UX Strategist with 6+ years of experience shaping digital products and scalable design systems. I plan and execute end-to-end research, translate insights into opportunities, and prototype rapidly to test, measure, and iterate. I’m proficient in Figma and Webflow, with a knack for aligning product, technology, and data teams through clear storytelling and strategic plans.

My work at Credicorp BCP and Claro demonstrates measurable impact: +20% conversions, +7,800 DAU, improved navigation; built a Generative AI banking assistant with 1M+ users increasing NPS and reducing agent escalations; and enhanced information architecture and accessibility for large telecom platforms. I thrive at the intersection of creativity, technology, and strategy, delivering accessible, reliable experiences that drive growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Product Designer at IBM

September 1, 2025 - September 1, 2025

Led end-to-end product design for high-impact client projects, including Credicorp BCP and Claro LATAM. For Credicorp BCP, designed a Generative AI Banking Assistant (WhatsApp, 1M+ monthly users): created guided journeys, retrieval-augmented generation (RAG) packs, safety guardrails, and contextual handoffs to agents, reducing escalations by 20% and boosting NPS by 15 points. Implemented a Navigation redesign on viabcp.com that cut task completion time by 42%, increased desktop success rate by 65%, and boosted conversions by 20% and DAU by 7,800 through improved IA, card sorting, prototyping, and A/B testing. For Credicorp's Financial Blog, delivered +10K monthly visitors and +6K referrals with SEO-ready templates and scalable taxonomy. For Credit Card Catalog, increased monthly visitors to 50K and 1K applications with improved benefits board, side-by-side comparison, filters, and simplified application flows. For Claro LATAM, designed feature discovery and personalization in Mi Claro

UX/UI Designer at Multiplica Talent

September 1, 2021 - September 1, 2021

Member of the Design COE for Rímac Seguros. Led Converti Cloud Salesforce Platform design for Rímac’s sales organization, creating role-based interfaces, dashboards with integrated metrics, and coaching analytics tools. Developed adoption and training strategy with progressive onboarding, in-app guidance, and gamification. Results: +58% operational efficiency, +72% adoption, and 4.8 coaching effectiveness rating within two months. Contributed to governance and a Salesforce design system to ensure consistency and quality.

Graphic Designer at Barbacci Motors

March 1, 2021 - March 1, 2021

Directed the digital brand refresh, achieving +25% Instagram engagement and +20% Facebook growth. Increased CTR by 15% and online sales by 10% through optimized conversion-focused content. Improved email open rates by 18% via segmentation and A/B testing.

Product Designer at IBM

June 1, 2022 - June 1, 2022

Claro (América Móvil) project: designed feature discovery and personalization for Mi Claro app, implemented contextual coachmarks with clear microcopy, and created the Para mí personalized hub. Validation through interactive prototypes and usability testing, refining content, timing, and flows based on analytics. Results: 80% coachmark completion, +45% CTR on personalized cards vs generic store, and +30% conversions on upgrades and device purchases.