carlofernandes

Art direction lead for global Amazon Beauty productions, spanning commercial and premium beauty brands, including global production for L’Oréal Group brand partnerships. Key responsibilities: - Art Direction for beauty, fashion, and lifestyle photo and video campaigns - Development of creative concepts, mood boards, and storyboards to align with brand identity - Direction and supervision of e-commerce, editorial, and campaign photo and video productions - Client meetings, brand strategy discussions, and creative alignment sessions to ensure delivery meets marketing goals - On-set leadership of videographers, photographers, stylists, hair & makeup artists, and production teams - Image selection, retouching oversight, and delivery in compliance with brand guidelines - Collaboration with post-production for video edits and final asset delivery - Optimisation of creative workflows, improving production efficiency and asset quality - Strong focus on beauty storytelling and market-specific visual adaptations for global audiences

Photographer for global and European brands including Adidas, About You, Mavi, Peek & Cloppenburg, ,HABA and Zalando. Experienced in producing high-quality fashion, lifestyle, and kids imagery for campaigns, e-commerce, and editorial. Key responsibilities: - Photography for fashion, lifestyle, and children’s productions, tailored to each brand’s identity - Lighting design and custom light setups to enhance brand aesthetics and visual storytelling - On-set direction and rapport building with child models to capture authentic expressions - Collaboration with stylists, art directors, and creative teams to achieve cohesive visual outcomes - Creation of imagery that align with marketing objectives and seasonal campaigns - E-commerce, lookbook, and editorial production for both commercial and premium markets - Adaptation of photography styles for different platforms, from online retail to social media

Photographer for model and still life product shoots across campaigns, CRM, social media, category management, and private label. Specialised in producing high-quality beauty imagery aligned with brand guidelines and marketing objectives. Key Contributions: - Photography for beauty and product campaigns, including e-commerce and social media content - Still life product photography for makeup, skincare, and fragrance lines - Producer and Director for makeup video productions from concept to delivery - Creative team bookings for Makeup tutorials: videographers, stylists, makeup artists, and hair stylists - Talent casting for model and influencer-led productions - Storyboarding and pre-production planning to ensure creative alignment - On-set direction for both still photography and video productions - Budget management and post-production oversight, including retouching and video edits Key Project highlights: -Germany’s Next Top Model: casting episode and campaign shoot - Christmas campaigns for beauty and product launches - Cyber Week campaigns with product and model photography - Major summer campaign for multi-brand beauty promotion - Concept, launch, and ongoing development of makeup tutorial video series