Hi! I’m Carlo, a photographer and art director from Australia, based in Mallorca. I work globally on productions across Europe and Australia. I’m passionate about creating beautiful images and campaigns. My goal is to create images that speak through composition, light, and a clean, modern style. I approach photography with an understanding of production. I don’t just capture images, I build them within a clear system. Every frame is considered in relation to brand identity, campaign goals, and final usage. My focus is beauty and fashion. Taking into consideration texture, finish. detail, skin, fabric and movement. I work comfortably within complex productions while keeping the image strong and precise. The result is visual clarity that performs across platforms from web to campaign. My work has aesthetic sensitivity, backed by production intelligence. As an art director, I build visual systems, not just images and videos. I translate brand identity into scalable creative frameworks. From concept and storyboards, to casting, set design, and final asset delivery. I shape projects end-to-end with clarity and intention. My focus sits at the intersection of aesthetics and structure. Strong visual language. Clear product storytelling. Efficient production design. I work closely with brands and agencies to align creative ambition with operational reality, ensuring every project feels elevated, consistent, and built for global use. Beauty, fashion, and performance-led content are where I operate best. Creative direction with structure. Vision with execution. Trusted by international beauty and fashion brands.

carlofernandes

Hi! I’m Carlo, a photographer and art director from Australia, based in Mallorca. I work globally on productions across Europe and Australia. I’m passionate about creating beautiful images and campaigns. My goal is to create images that speak through composition, light, and a clean, modern style. I approach photography with an understanding of production. I don’t just capture images, I build them within a clear system. Every frame is considered in relation to brand identity, campaign goals, and final usage. My focus is beauty and fashion. Taking into consideration texture, finish. detail, skin, fabric and movement. I work comfortably within complex productions while keeping the image strong and precise. The result is visual clarity that performs across platforms from web to campaign. My work has aesthetic sensitivity, backed by production intelligence. As an art director, I build visual systems, not just images and videos. I translate brand identity into scalable creative frameworks. From concept and storyboards, to casting, set design, and final asset delivery. I shape projects end-to-end with clarity and intention. My focus sits at the intersection of aesthetics and structure. Strong visual language. Clear product storytelling. Efficient production design. I work closely with brands and agencies to align creative ambition with operational reality, ensuring every project feels elevated, consistent, and built for global use. Beauty, fashion, and performance-led content are where I operate best. Creative direction with structure. Vision with execution. Trusted by international beauty and fashion brands.

Available to hire

Hi! I’m Carlo, a photographer and art director from Australia, based in Mallorca. I work globally on productions across Europe and Australia.

I’m passionate about creating beautiful images and campaigns. My goal is to create images that speak through composition, light, and a clean, modern style.
I approach photography with an understanding of production. I don’t just capture images, I build them within a clear system. Every frame is considered in relation to brand identity, campaign goals, and final usage.
My focus is beauty and fashion. Taking into consideration texture, finish. detail, skin, fabric and movement.
I work comfortably within complex productions while keeping the image strong and precise. The result is visual clarity that performs across platforms from web to campaign.
My work has aesthetic sensitivity, backed by production intelligence.
As an art director, I build visual systems, not just images and videos. I translate brand identity into scalable creative frameworks. From concept and storyboards, to casting, set design, and final asset delivery.
I shape projects end-to-end with clarity and intention.

My focus sits at the intersection of aesthetics and structure. Strong visual language. Clear product storytelling. Efficient production design.
I work closely with brands and agencies to align creative ambition with operational reality, ensuring every project feels elevated, consistent, and built for global use.
Beauty, fashion, and performance-led content are where I operate best.
Creative direction with structure. Vision with execution.
Trusted by international beauty and fashion brands.

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Language

English
Fluent
German
Beginner

Work Experience

Freelance Art Director at Amazon
November 1, 2023 - December 31, 2025
Art direction lead for global Amazon Beauty productions, spanning commercial and premium beauty brands, including global production for L’Oréal Group brand partnerships. Key responsibilities: - Art Direction for beauty, fashion, and lifestyle photo and video campaigns - Development of creative concepts, mood boards, and storyboards to align with brand identity - Direction and supervision of e-commerce, editorial, and campaign photo and video productions - Client meetings, brand strategy discussions, and creative alignment sessions to ensure delivery meets marketing goals - On-set leadership of videographers, photographers, stylists, hair & makeup artists, and production teams - Image selection, retouching oversight, and delivery in compliance with brand guidelines - Collaboration with post-production for video edits and final asset delivery - Optimisation of creative workflows, improving production efficiency and asset quality - Strong focus on beauty storytelling and market-specific visual adaptations for global audiences
Freelance Photographer at Wiethe Group GmbH
April 1, 2022 - Present
Photographer for global and European brands including Adidas, About You, Mavi, Peek & Cloppenburg, ,HABA and Zalando. Experienced in producing high-quality fashion, lifestyle, and kids imagery for campaigns, e-commerce, and editorial. Key responsibilities: - Photography for fashion, lifestyle, and children’s productions, tailored to each brand’s identity - Lighting design and custom light setups to enhance brand aesthetics and visual storytelling - On-set direction and rapport building with child models to capture authentic expressions - Collaboration with stylists, art directors, and creative teams to achieve cohesive visual outcomes - Creation of imagery that align with marketing objectives and seasonal campaigns - E-commerce, lookbook, and editorial production for both commercial and premium markets - Adaptation of photography styles for different platforms, from online retail to social media
Photographer at Flaconi
August 1, 2020 - October 1, 2021
Photographer for model and still life product shoots across campaigns, CRM, social media, category management, and private label. Specialised in producing high-quality beauty imagery aligned with brand guidelines and marketing objectives. Key Contributions: - Photography for beauty and product campaigns, including e-commerce and social media content - Still life product photography for makeup, skincare, and fragrance lines - Producer and Director for makeup video productions from concept to delivery - Creative team bookings for Makeup tutorials: videographers, stylists, makeup artists, and hair stylists - Talent casting for model and influencer-led productions - Storyboarding and pre-production planning to ensure creative alignment - On-set direction for both still photography and video productions - Budget management and post-production oversight, including retouching and video edits Key Project highlights: -Germany’s Next Top Model: casting episode and campaign shoot - Christmas campaigns for beauty and product launches - Cyber Week campaigns with product and model photography - Major summer campaign for multi-brand beauty promotion - Concept, launch, and ongoing development of makeup tutorial video series
Freelance Photographer at The Iconic
April 1, 2018 - March 1, 2019
• Prepared and executed high-volume photo productions, ensuring consistency with brand guidelines. • Specialized in on-model and product photography, including flat lay and pinned garments. • Managed digital file organization, processing, and uploading to appropriate channels. • Assistant and digital operator for other photographers on the Iconic team
Freelance Photographer at Carlo Fernandes
June 1, 2009 - Present
International art direction and photography across fashion, beauty, lifestyle, and editorial productions. I lead visual storytelling from concept to final delivery, combining a sharp eye for detail with a collaborative approach. Based in Europe, working globally across Europe, Asia, and Australia. Core Expertise: - Concept development, mood boards, and creative strategy for campaigns and branding - On-set art direction: visual continuity, styling guidance, lighting direction, and framing decisions - Casting direction: selecting talent to match brand identity and campaign goals - Creative team leadership: collaborating with stylists, makeup artists, and hair teams - Post-production supervision: retouching direction, colour grading, and final asset delivery - Fashion, portrait, and beauty photography for advertising, e-commerce, and editorial use - Early career experience as digital operator and photo assistant on high-end productions Selected Clients: Givenchy, Guerlain, Swarovski, Flaconi, Zalando, Peek & Cloppenburg, Adidas, Sony Music, Amazon, Mellow Cosmetics, Dr. Grandel Kosmetik, Deichmann, Mavi, Yamo, Germany’s Next Top Model, L'Oreal Publications: Harper’s Bazaar (Australia & Vietnam), Marie Claire Hong Kong, L’Officiel (Baltics & Arabia), InStyle Greece, AND Men UK, Highlights UK, The Journal Mag (Australia)

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