I am a creative professional with a background in advertisement and graphic design, specializing in Art Direction. Throughout my career, I have initiated, led, and collaborated on projects with governmental entities, luxury brands, and startups across various countries, helping to bring unique and engaging creative solutions to life. With expertise in Adobe Creative Suite and multimedia consulting, I have successfully managed campaigns and produced visual content for high-profile clients and events. My experience spans creative leadership, graphic design, multimedia consulting, and freelance creative services, all driven by a passion for design and brand storytelling.…

Carlos Andrés Giraldo Sánchez

I am a creative professional with a background in advertisement and graphic design, specializing in Art Direction. Throughout my career, I have initiated, led, and collaborated on projects with governmental entities, luxury brands, and startups across various countries, helping to bring unique and engaging creative solutions to life. With expertise in Adobe Creative Suite and multimedia consulting, I have successfully managed campaigns and produced visual content for high-profile clients and events. My experience spans creative leadership, graphic design, multimedia consulting, and freelance creative services, all driven by a passion for design and brand storytelling.…

Available to hire

I am a creative professional with a background in advertisement and graphic design, specializing in Art Direction. Throughout my career, I have initiated, led, and collaborated on projects with governmental entities, luxury brands, and startups across various countries, helping to bring unique and engaging creative solutions to life.

With expertise in Adobe Creative Suite and multimedia consulting, I have successfully managed campaigns and produced visual content for high-profile clients and events. My experience spans creative leadership, graphic design, multimedia consulting, and freelance creative services, all driven by a passion for design and brand storytelling.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Multimedia Consultant at Emirates Group – Aviation holding
June 30, 2020 - August 19, 2025
From June 2015 to June 2020, I initiated and led internal communications campaigns to maintain brand-oriented messaging for Emirates Airlines customer support in Dubai. I designed posters for internal product launches, ensured proper promotional material display on web and social media, and provided customer support across multiple channels.
Multimedia Consultant at Emirates Group – Aviation holding
June 30, 2020 - August 19, 2025
Initiated internal brand-oriented communication campaigns for Emirates Airlines customer support, designed promotional materials for GC+ product launch, ensured adherence to social media guidelines on promotional content, and provided customer support via webchat, email, and social media platforms.
Multimedia Consultant at Emirates Group – Aviation holding
June 30, 2020 - July 29, 2025
Initiated a campaign to keep internal communications brand-oriented at Emirates Airlines customer support office. Designed promotional posters for GC+, an internal metrics management product. Ensured correct display of promotional materials on website and social media adhering to brand guidelines. Provided customer support through webchat, email, Facebook, and Twitter.
Art director | Graphic Designer at La Campaña Agencia – Advertising Agency
September 30, 2015 - August 19, 2025
Between September 2014 and September 2015, I directed a 360 campaign that increased Banco Credicoop deposits by 41.3%. I worked with the creative team delivering campaigns for banks and Buenos Aires government politicians, designing collateral and print materials, as well as developing the agency's brand identity and logo.
Art director | Graphic Designer at La Campaña Agencia – Advertising Agency
September 30, 2015 - August 19, 2025
Directed a 360 campaign boosting Banco Credicoop deposits by 41.3%, collaborated with creative teams on content for Buenos Aires government politicians, delivered campaigns under strict guidelines, designed printed collateral for Banco Credicoop, and developed brand identity and logo for the agency.
Art director | Graphic Designer at La Campaña Agencia – Advertising Agency
September 30, 2015 - July 29, 2025
Directed a 360 campaign for Banco Credicoop that achieved a 41.3% deposit increase. Collaborated with creative teams for content generation for Buenos Aires politicians. Delivered campaigns for banks and politicians adhering to guidelines. Designed printed collaterals and developed the agency's brand identity and logo.
Art director | Graphic Designer at Mundo Gráfico – Design studio
September 30, 2014 - August 19, 2025
From September 2012 to September 2014, I designed and published collateral for the launch of Urban Station’s first mobile office in Argentina. I created brochures aimed at engaging mobile workers and managed projects across clients ranging from restaurants to NGOs and startups.
Art director | Graphic Designer at Mundo Gráfico – Design studio
September 30, 2014 - August 19, 2025
Designed collaterals for Urban Station’s first mobile office launch in Argentina, created brochures targeting 200,000 mobile workers in Buenos Aires, and managed diverse projects for clients ranging from small businesses to NGOs and startups.
Art director | Graphic Designer at Mundo Gráfico – Design studio
September 30, 2014 - July 29, 2025
Designed and published collaterals for Urban Station’s first mobile office launch in Argentina. Created brochures to engage 200,000 mobile workers. Managed projects for clients ranging from restaurants to NGOs and startups, gaining invaluable experience in project management and diverse client engagements.
Advertising creative | Advertising art director | Graphic designer at Freelance
April 1, 2011 - Present
As a freelancer since April 2011, I have designed imagery and provided photo editing and graphic design services for high-profile events and clients. Notable projects include the Bogota brand activation at Dubai EXPO 2020, collaborations with luxury furniture brands like Herman Miller and Boss Design, and content production for Marie Claire Magazine Arabia and Sephora Middle East. I co-founded projects producing content for Huawei in Dubai, which was featured in Ahlan Magazine's Hot 100, 2019 edition.
Advertising creative | Advertising art director | Graphic designer at Freelance
April 1, 2011 - Present
Directed art and managed production for Colombia Pavilion at Expo 2020 Dubai, collaborated to create real-time content for DEWA at GITEX Global 2021, assisted TBWA/RAAD on GIG’s acquisition rebranding, led campaigns for luxury furniture brands Herman Miller and Boss Design during WorkSpace exhibition, produced online content for Marie Claire Arabia and Sephora Middle East, co-founded projects creating content for Huawei, Sephora, and Fenty Beauty, and directed art, illustration, and design work for Cinema Akil.
Advertising creative | Advertising art director | Graphic designer at Freelance
April 1, 2011 - Present
Directed art and managed production for events at Colombia Pavilion, Expo 2020 in Dubai. Collaborated with Socialeyez and Countdown Media to create real-time content for DEWA at GITEX Global 2021. Assisted TBWA/RAAD with rebranding for GIG's acquisition of AXA. Led a BTL campaign for luxury furniture design brands with over 27,000 attendees engagement at WorkSpace exhibition. Produced online content for Marie Claire Magazine Arabia and Sephora Middle East featuring high-profile personalities. Co-founded projects creating content for brands such as Huawei, Sephora, and Fenty Beauty. Provided art direction, illustration, and graphic design services for Cinema Akil.

Education

Master of Arts at Escuela profesional universitaria de publicidad (AAP.) Buenos Aires, Argentina
January 1, 2014 - December 31, 2015
Bachelor of Arts at Universidad Jorge Tadeo Lozano. Bogotá, Colombia
January 1, 2007 - December 31, 2011
Master of Arts, Commercial and Advertising Art at Escuela profesional universitaria de publicidad (AAP.), Buenos Aires, Argentina
January 11, 2030 - August 19, 2025
Bachelor of Arts, Graphic Design at Universidad Jorge Tadeo Lozano, Bogotá, Colombia
January 11, 2030 - August 19, 2025
HTML & CSS, Adobe applications technician at Centro educativo de los computadores (CEC), Bogotá, Colombia
January 11, 2030 - August 19, 2025
Master of Arts, Commercial and Advertising Art at Escuela profesional universitaria de publicidad (AAP.), Buenos Aires, Argentina
January 11, 2030 - August 19, 2025
Bachelor of Arts, Graphic Design at Universidad Jorge Tadeo Lozano, Bogotá, Colombia
January 11, 2030 - August 19, 2025
HTML & CSS, Adobe applications technician at Centro Educativo de los computadores (CEC.), Bogotá, Colombia
January 11, 2030 - August 19, 2025

Qualifications

HTML & CSS, Adobe applications technician
January 1, 2011 - December 31, 2011
HTML & CSS, Adobe applications technician
January 11, 2030 - August 19, 2025
Adobe Suite Certification (Photoshop, Illustrator, InDesign, Dreamweaver, After Effects)
January 11, 2030 - August 19, 2025

Industry Experience

Government, Consumer Goods, Financial Services, Media & Entertainment, Professional Services, Travel & Hospitality, Retail