Hi, I'm Carlos Masmela Barrera, a Senior Product Designer with over 10 years of experience creating intuitive digital experiences for complex web applications and platforms. I specialize in transforming intricate data into user-friendly interfaces using systems thinking and human-centered design. I thrive in agile teams and enjoy collaborating across disciplines to build scalable design systems. I’ve worked remotely with international teams, delivering UX strategy, service design, and accessible, responsive designs across sectors like insurance, energy, and industrial automation. Tools like Figma, Miro, and Adobe Creative Suite are my staples, and I’m passionate about crafting seamless workflows that truly meet user needs.

Carlos Masmela Barrera

Hi, I'm Carlos Masmela Barrera, a Senior Product Designer with over 10 years of experience creating intuitive digital experiences for complex web applications and platforms. I specialize in transforming intricate data into user-friendly interfaces using systems thinking and human-centered design. I thrive in agile teams and enjoy collaborating across disciplines to build scalable design systems. I’ve worked remotely with international teams, delivering UX strategy, service design, and accessible, responsive designs across sectors like insurance, energy, and industrial automation. Tools like Figma, Miro, and Adobe Creative Suite are my staples, and I’m passionate about crafting seamless workflows that truly meet user needs.

Available to hire

Hi, I’m Carlos Masmela Barrera, a Senior Product Designer with over 10 years of experience creating intuitive digital experiences for complex web applications and platforms. I specialize in transforming intricate data into user-friendly interfaces using systems thinking and human-centered design. I thrive in agile teams and enjoy collaborating across disciplines to build scalable design systems.

I’ve worked remotely with international teams, delivering UX strategy, service design, and accessible, responsive designs across sectors like insurance, energy, and industrial automation. Tools like Figma, Miro, and Adobe Creative Suite are my staples, and I’m passionate about crafting seamless workflows that truly meet user needs.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner

Language

English
Advanced
Spanish; Castilian
Fluent

Work Experience

Senior UX & Service Designer at Compare Club, Australia
January 31, 2024 - July 15, 2025
Led customer experience and service design for verticals like Life Insurance, Home Loans, and Energy. Created journey maps, blueprints, and broker workflows using Figma and Miro. Collaborated with Product, Brokers, and Marketing teams to build data-informed solutions aligned with customer needs.
UX Strategist at Rockwell Automation, USA
December 31, 2022 - July 15, 2025
Redesigned integration experience between industrial automation tools. Conducted research with Procter & Gamble to map complex engineer workflows. Delivered concept presentations, workshops, and roadmaps to align future product versions.
UX Lead at YPrime, USA
December 31, 2021 - July 15, 2025
Managed UX for an enterprise eConsent platform in clinical trials. Delivered new navigation models, smart forms, and mobile-first ePRO interfaces targeting sites and participants. Advocated for accessibility and responsive design standards.

Education

BA at Universidad de La Sabana, Colombia
January 1, 2000 - December 31, 2004

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Energy & Utilities, Healthcare, Software & Internet