I am a Creative Director and Visual Strategist trusted by Fortune 500 companies and national nonprofits. I blend design precision with business strategy to create scalable systems, high-impact campaigns, and brand experiences that drive millions in revenue. I turn complex concepts into stories that connect, engage, and deliver measurable results by leading cross-functional teams and translating strategy into design that resonates across platforms.…

Carlos Perez

I am a Creative Director and Visual Strategist trusted by Fortune 500 companies and national nonprofits. I blend design precision with business strategy to create scalable systems, high-impact campaigns, and brand experiences that drive millions in revenue. I turn complex concepts into stories that connect, engage, and deliver measurable results by leading cross-functional teams and translating strategy into design that resonates across platforms.…

Available to hire

I am a Creative Director and Visual Strategist trusted by Fortune 500 companies and national nonprofits. I blend design precision with business strategy to create scalable systems, high-impact campaigns, and brand experiences that drive millions in revenue.

I turn complex concepts into stories that connect, engage, and deliver measurable results by leading cross-functional teams and translating strategy into design that resonates across platforms.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Creative Director (Freelance) at CP Design
January 1, 2022 - Present
Executed over 3000 creative deliverables for organizational and corporate clients, including print collateral, social campaigns, tradeshow and digital assets. Produced marketing collateral and presentations for NBCUniversal and ABC News, maintaining brand integrity across digital and print channels. Increased social engagement by 36% through platform-specific design systems for social media and digital campaigns. Developed brand guidelines covering logo usage, color palettes, typography, and ADA standards to ensure consistency across client deliverables.
Creative Director at ALPFA Inc.
December 31, 2021 - August 30, 2025
Drove a 33% revenue increase by creating sponsor trade show pricing models and B2B marketing collateral to boost sponsor ROI. Delivered over 1,150 marketing assets for 79 sponsors across print, digital, social, and trade show channels with on-time, on-budget execution. Strengthened engagement for 95,000+ members across 45+ professional chapters by collaborating with Fortune 500 companies on sponsorship-driven design and marketing solutions. Generated more than $3M in annual revenue by managing national convention branding, vendor contracts, budgets, and sponsor activations. Increased creative output by 20% by leading a team of 6 designers on campaigns and events for consistent measurable results.
Art Director at Steinhausen Watches
February 28, 2011 - August 30, 2025
Designed luxury product catalogs, packaging, and eCommerce assets to translate marketing strategies into high-end visuals. Directed product photography and produced print-ready materials ensuring accuracy and brand consistency. Streamlined production workflows to reduce design cycle times and improve efficiency. Progressed from Graphic Designer to Art Director through consistent delivery of quality, brand-aligned creative work on time and on budget.
Creative Director (Freelance) at CP Design
January 1, 2022 - Present
Directed 3,000+ creative assets for corporate clients across print collateral, social campaigns, tradeshow and digital assets; produced marketing collateral and presentations for NBCUniversal and ABC News; built platform-specific design systems that increased social engagement by 36%; developed brand guidelines including logo usage, color palettes, typography and ADA standards to ensure consistency across client deliverables.
Creative Director at ALPFA Inc.
December 1, 2021 - September 17, 2025
Drove a 33% revenue increase by creating sponsor trade show pricing models and B2B marketing collateral; delivered 1,150+ marketing assets for 79 sponsors across print, digital, social and trade show channels; strengthened engagement for 95,000+ members across 45+ professional chapters by partnering with Fortune 500 companies on sponsorship-driven design and marketing solutions; generated $3M+ annual revenue by executing national convention branding and managing vendor contracts, budgets, and sponsor activations; boosted creative output by 20% by guiding a team of 6 designers across campaigns and events.
Art Director at Steinhausen Watches
February 1, 2011 - September 17, 2025
Designed luxury product catalogs, packaging, and eCommerce assets; directed product photography and produced print-ready materials, ensuring accuracy and brand consistency; streamlined production workflows, reducing design cycle times and improving efficiency; advanced from Graphic Designer to Art Director by delivering quality, brand-aligned creative on time and on budget.
Creative Director (Freelance) at CP Design
January 1, 2022 - Present
Directed 3000+ creative assets for corporate and nonprofit clients across print collateral, social campaigns, tradeshow assets, and digital media. Maintained brand integrity for NBCUniversal and ABC News across digital and print channels. Built platform-specific design systems that increased social engagement by 36% and developed comprehensive brand guidelines covering logo usage, color, typography, and ADA standards to ensure consistency.
Creative Director at ALPFA Inc.
December 1, 2021 - September 17, 2025
Drove a 33% revenue increase by creating sponsor trade show pricing models and B2B marketing collateral that boosted sponsor ROI. Delivered 1,150+ marketing assets for 79 sponsors across print, digital, social, and trade show channels, ensuring on-time, on-budget execution. Strengthened engagement for 95,000+ members across 45+ chapters by partnering with Fortune 500 companies on sponsorship-driven design and marketing solutions. Generated $3M+ annual revenue by executing national convention branding, managing vendor contracts, budgets, and sponsor activations. Led a 6-person design team to deliver consistent creative across campaigns and events.
Art Director at Steinhausen Watches
February 1, 2011 - September 17, 2025
Designed luxury product catalogs, packaging, and eCommerce assets that translated marketing strategies into polished, high-end visuals. Directed product photography and produced print-ready materials, ensuring accuracy and brand consistency. Streamlined production workflows to reduce design cycle times and boost efficiency. Advanced from Graphic Designer to Art Director by delivering quality, brand-aligned creative on time and on budget.
Creative Director (Freelance) at CP Design
January 1, 2022 - Present
Freelance Creative Director responsible for designing and producing 3,000+ creative assets for events and campaigns, delivering high-impact presentations and marketing collateral for NBCUniversal and ABC News, boosting social engagement, and creating brand guidelines and ADA-compliant templates to ensure consistency across printed and digital materials.
Creative Director at ALPFA Inc.
December 1, 2021 - October 6, 2025
Drove revenue growth by creating sponsor pricing models and B2B marketing collateral; executed 1,150+ assets across multiple channels for 79 sponsors; strengthened engagement for 95,000+ members across 45+ chapters; generated $3M+ annual revenue by leading convention branding, budgets, and sponsor activations; increased creative team output by directing designers, photographers, and videographers.
Art Director at Steinhausen Watches
February 1, 2011 - October 6, 2025
Designed luxury product catalogs, packaging, and eCommerce visuals; directed product photography; streamlined workflows to reduce design cycle time and improve cross-department efficiency; advanced from Graphic Designer to Art Director by delivering brand-aligned creative.
Creative Director (Freelance) at CP Design
January 1, 2022 - Present
Designed and produced 3,000+ creative assets including brochures, flyers, posters, banners, and digital graphics for events and campaigns. Produced high-impact presentations and marketing collateral for NBCUniversal and ABC News, ensuring cross-platform brand consistency. Boosted social engagement by 36% through platform-specific design systems. Created brand guidelines and templates ensuring consistent color, typography and ADA-compliant design on all printed and digital materials.
Creative Director at ALPFA Inc.
December 1, 2021 - October 6, 2025
Drove 33% revenue growth by creating sponsor pricing models and B2B marketing collateral that maximized ROI. Executed 1,150+ assets across print, digital, social, and trade shows for 79 sponsors, always on time and on budget. Strengthened engagement for 95,000+ members across 45+ chapters through Fortune 500 sponsorship-driven design campaigns (EY, Deloitte, Goldman Sachs, JPMorgan, Walmart, J&J, Pfizer). Generated $3M+ annual revenue by leading convention branding, vendor contracts, budgets, and sponsor activations. Increased creative team output by 20% by directing designers, photographers, and videographers across national events.
Art Director at Steinhausen Watches
February 1, 2011 - October 6, 2025
Designed luxury product catalogs, packaging, and eCommerce visuals, elevating brand presence in competitive markets. Directed product photography and created print-ready assets, ensuring accuracy and polished execution. Streamlined workflows to reduce design cycle time and improve cross-department efficiency.
Creative Director (Freelance) at CP Design
January 1, 2022 - Present
Designed and produced 3,000+ creative assets including brochures, flyers, posters, banners, and digital graphics for events and campaigns. Produced high-impact presentations and marketing collateral for NBCUniversal and ABC News, ensuring cross-platform brand consistency. Boosted social engagement by 36% through platform-specific design systems. Created brand guidelines and templates ensuring consistent color, typography and ADA-compliant design on all printed and digital materials.
Creative Director at ALPFA Inc.
December 1, 2021 - October 6, 2025
Drove 33% revenue growth by creating sponsor pricing models and B2B marketing collateral that maximized ROI. Executed 1,150+ assets across print, digital, social, and trade shows for 79 sponsors, always on time and on budget. Strengthened engagement for 95,000+ members across 45+ chapters through Fortune 500 sponsorship-driven design campaigns. Generated $3M+ annual revenue by leading convention branding, vendor contracts, budgets, and sponsor activations. Increased creative team output by 20% by directing designers, photographers, and videographers across national events.
Art Director at Steinhausen Watches
February 1, 2011 - October 6, 2025
Designed luxury product catalogs, packaging, and eCommerce visuals, elevating brand presence in competitive markets. Directed product photography and created print-ready assets, ensuring accuracy and polished execution. Streamlined workflows to reduce design cycle time and improve cross-department efficiency. Advanced from Graphic Designer to Art Director by consistently delivering quality, brand-aligned creative.

Education

Associates of Art at Saddleback College
August 7, 1995 - May 22, 1998

Qualifications

Awards
August 30, 2025 - August 30, 2025

Industry Experience

Media & Entertainment, Non-Profit Organization, Consumer Goods, Professional Services, Financial Services, Travel & Hospitality, Education, Government, Healthcare, Retail, Other

Skills

Experience Level