Mid-Senior Performance Marketing & User Acquisition Specialist with over 5 years of progressive experience managing, optimizing, and scaling high-volume paid acquisition campaigns across mobile app and web platforms. Data-driven contractor expert in international market expansion, leveraging native-level Spanish, professional English and Italian, and fluent French to customize high-ROI performance campaigns across diverse language zones. Proven track record in Big Tech ecosystems and elite agencies, specializing in data analytics, predictive growth modeling, and cross-channel funnel tracking. Passionate about the lifestyle, health, and wellness ecosystem, bringing a systematic, independent operational approach to maximize user acquisition and scale app portfolios.

Carlota Cerezo Carrasco

Mid-Senior Performance Marketing & User Acquisition Specialist with over 5 years of progressive experience managing, optimizing, and scaling high-volume paid acquisition campaigns across mobile app and web platforms. Data-driven contractor expert in international market expansion, leveraging native-level Spanish, professional English and Italian, and fluent French to customize high-ROI performance campaigns across diverse language zones. Proven track record in Big Tech ecosystems and elite agencies, specializing in data analytics, predictive growth modeling, and cross-channel funnel tracking. Passionate about the lifestyle, health, and wellness ecosystem, bringing a systematic, independent operational approach to maximize user acquisition and scale app portfolios.

Available to hire

Mid-Senior Performance Marketing & User Acquisition Specialist with over 5 years of progressive experience managing, optimizing, and scaling high-volume paid acquisition campaigns across mobile app and web platforms. Data-driven contractor expert in international market expansion, leveraging native-level Spanish, professional English and Italian, and fluent French to customize high-ROI performance campaigns across diverse language zones. Proven track record in Big Tech ecosystems and elite agencies, specializing in data analytics, predictive growth modeling, and cross-channel funnel tracking. Passionate about the lifestyle, health, and wellness ecosystem, bringing a systematic, independent operational approach to maximize user acquisition and scale app portfolios.

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Language

Italian
Fluent
English
Fluent
Spanish; Castilian
Fluent
French
Fluent

Work Experience

Global Social Commerce Project Manager at SAMY
October 1, 2024 - Present
Formulate and deploy comprehensive digital performance strategies and localized communication models across European consumer and lifestyle brands. Orchestrate cross-regional campaigns, compressing campaign development and go-to-market timelines by 70%. Establish real-time data loops with commercial channels, tracking audience performance metrics to adjust paid acquisition strategies in response to evolving market trends. Oversee multi-tiered digital media budgets with analytical monitoring and agile corrective adjustments to ensure core commercial goals are met.
Associate Account Strategist at Google
May 1, 2022 - October 1, 2023
Audited high-volume regional market dynamics and digital platform performance datasets, developing data-driven insights that supported scaling and acquisition targets by 120%. Translated analytics into actionable reporting for international steering committees. Monitored asset performance and translated user metrics into optimized, high-ROI campaign structures. Designed and implemented multivariate testing protocols to optimize creative variables and reduce CAC.
Sales Program Mgmt. Associate at Accenture (Pinterest Project)
April 1, 2021 - February 1, 2022
Funnel optimization and user journey audits for retail portfolios; oversaw data ingestions and catalog synchronization pipelines to maximize conversion benchmarks. Founded an internal analytics program with data-integrity training playbooks for 10+ new joiners. Ensured data security and confidentiality while handling high-volume platform data for premium accounts.

Education

MSc Digital Marketing Strategy at Trinity College Dublin
January 11, 2030 - June 3, 2026
Luxury Marketing & Merchandising Focused Exchange at ESSEC Business School
January 11, 2030 - June 3, 2026
BSc (Hons.) Business Management & French at University of Surrey
January 11, 2030 - June 3, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Software & Internet, Professional Services