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Growth marketer with 5+ years building content-driven acquisition, paid media, and lifecycle systems for consumer, wellness, and personal brands. Comfortable owning end-to-end strategy across content, Meta/Google ads, and reporting, with an entrepreneurial bias toward testing, measurement, and scaling. Track record managing $50K–$100K/month Meta and Google ad budgets at ~3x ROAS, building email/SMS lifecycle programs that convert audiences into customers, and growing an organic content audience from scratch.…Growth marketer with 5+ years building content-driven acquisition, paid media, and lifecycle systems for consumer, wellness, and personal brands. Comfortable owning end-to-end strategy across content, Meta/Google ads, and reporting, with an entrepreneurial bias toward testing, measurement, and scaling. Track record managing $50K–$100K/month Meta and Google ad budgets at ~3x ROAS, building email/SMS lifecycle programs that convert audiences into customers, and growing an organic content audience from scratch.

Carly Craver

Fractional CMO, Growth Marketer, Marketing Automation Specialist, +3

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Growth marketer with 5+ years building content-driven acquisition, paid media, and lifecycle systems for consumer, wellness, and personal brands. Comfortable owning end-to-end strategy across content, Meta/Google ads, and reporting, with an entrepreneurial bias toward testing, measurement, and scaling. Track record managing $50K–$100K/month Meta and Google ad budgets at ~3x ROAS, building email/SMS lifecycle programs that convert audiences into customers, and growing an organic content audience from scratch.…Growth marketer with 5+ years building content-driven acquisition, paid media, and lifecycle systems for consumer, wellness, and personal brands. Comfortable owning end-to-end strategy across content, Meta/Google ads, and reporting, with an entrepreneurial bias toward testing, measurement, and scaling. Track record managing $50K–$100K/month Meta and Google ad budgets at ~3x ROAS, building email/SMS lifecycle programs that convert audiences into customers, and growing an organic content audience from scratch.

Available to hire

Growth marketer with 5+ years building content-driven acquisition, paid media, and lifecycle systems for consumer, wellness, and personal brands. Comfortable owning end-to-end strategy across content, Meta/Google ads, and reporting, with an entrepreneurial bias toward testing, measurement, and scaling.

Track record managing $50K–$100K/month Meta and Google ad budgets at ~3x ROAS, building email/SMS lifecycle programs that convert audiences into customers, and growing an organic content audience from scratch.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Content Creator & Coach at Independent Coaching Practice

September 1, 2025 - Present

Built a personal coaching brand from the ground up, growing Instagram from 300 to 13,800 followers in 5 months and doubling LinkedIn followers to 7,000+ since September 2025 through original content and audience engagement strategy.

Head of Marketing at Pickleball Apparel Brand

January 1, 2024 - December 31, 2024

Launched the brand from $0 to $500K in revenue in 9 months by building cross-channel acquisition and content infrastructure from scratch, including paid, organic, and partnership efforts.

Head of Marketing (Growth) at Supplement Company

March 1, 2023 - December 31, 2025

Owned $50K–$100K/month Meta and Google paid media budgets while maintaining ~3x ROAS and scaling spend and revenue. Scaled revenue from $4M to $8M+ in ~15 months by building a performance-driven content, acquisition, and lifecycle marketing engine. Built creator and ambassador content programs that converted social audiences into owned, repeat customers; launched full-funnel email/SMS lifecycle marketing via Klaviyo.

Founder + Head of Growth at C2 Infinity – Marketing & Business Solutions

January 1, 2023 - Present

Lead content, paid media, and growth strategy across an 8-client advisory portfolio. Manage a 6-person creative and media team to plan and execute end-to-end campaigns. Own Meta/Google paid media budgets and strategy across client accounts, applying performance testing frameworks to drive lead generation and revenue growth. Build CRM and lifecycle marketing systems (Klaviyo) that convert content and social engagement into measurable revenue and retention.

Strategic Account Executive at CVS Health / Aetna

April 1, 2021 - March 31, 2023

Managed a portfolio of strategic commercial accounts with a focus on retention and growth, achieving ~90% renewal rate through a consultative account strategy.