Available to hire
I’m Carly Nelson, a remote-friendly Social Media Manager and Content Creator with a background as a licensed cosmetologist. I blend beauty industry knowledge with data-driven storytelling to build credible, conversion-focused content across TikTok, Instagram, and email funnels.
From growing startup brands to launching influencer campaigns and TikTok Shop revenue, I thrive on turning ideas into viral short-form content while optimizing for engagement, retention, and revenue. I’m passionate about helping brands scale with creative strategy and measurable growth.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Course Creator & Community Builder at Booked & Branded
January 1, 2025 - PresentDeveloped a digital course and community focused on social media management and content creation; designed curriculum, templates, and educational resources for aspiring social media managers.
Email Marketing & Funnel Strategist at Self-Employed
February 1, 2024 - PresentBuilt lead magnets and automated email funnels for multiple brands. Grew an e-commerce haircare brand’s email list to 2,200+ subscribers using organic social traffic. Created high-converting funnels through Beacons to support launches and evergreen sales.
Influencer Marketing & Creator Management at Contract
January 1, 2022 - PresentManaged influencer partnerships and creator campaigns for Pumiey and Dateford. Oversaw creator sourcing, onboarding, deliverables, and performance tracking.
Social Media Manager & Account Manager at Self-Employed
January 1, 2022 - PresentGenerated viral videos exceeding 1M+ views on TikTok and Instagram; scaled a startup from 0 to 115,000 followers in under 12 months with organic short-form video; drove $250,000 in revenue in 3 months for a supplement brand via TikTok Shop; managed end-to-end social strategy, content calendars, analytics, reporting, and client communication.
Content Creator & UGC Specialist at Self-Employed
December 1, 2020 - PresentCreated organic and paid social content for brands including Alo Wellness, YSL Beauty, Canva, and others. Produced UGC-style ads, tutorials, testimonials, and lifestyle content optimized for conversion. Handled ideation, scripting, filming, editing, and optimization.
Network Marketing Leader & Sales Director at MONAT Global
January 1, 2019 - January 1, 2022Built and led a team of 1,000+ representatives through digital marketing and leadership development; generated $100,000+ in revenue in a single month through direct beauty product sales.
Education
Course Creator – Social Media Management Education at CBC Media
January 11, 2030 - November 22, 2025Cosmetology License at Aveda IBW
January 11, 2030 - January 12, 2026Google Digital Marketing & E-commerce Professional Certificate at Google
January 11, 2030 - January 12, 2026Meta Social Media Marketing (Strategy, Content, Analytics, Paid Ads) at Meta
January 11, 2030 - January 12, 2026HubSpot Social Media Marketing Certification at HubSpot
January 11, 2030 - January 12, 2026Hootsuite Social Media Marketing Certification at Hootsuite
January 11, 2030 - January 12, 2026LinkedIn Marketing Labs Certification at LinkedIn
January 11, 2030 - January 12, 2026Qualifications
Built a six-figure business as a creator and freelancer
January 11, 2030 - November 22, 2025Generated millions of organic views across TikTok & Reels
January 11, 2030 - November 22, 2025Managed and strategized content for 100+ brands and creators
January 11, 2030 - November 22, 2025Expert in viral content psychology, audience growth, and conversion systems
January 11, 2030 - November 22, 2025Developed proprietary frameworks for hooks, storytelling, and high-retention editing
January 11, 2030 - November 22, 2025Experienced educator, with curriculum built for social media managers at all levels
January 11, 2030 - November 22, 2025Cosmetology License
January 11, 2030 - January 12, 2026Google Digital Marketing & E-commerce Professional Certificate
January 11, 2030 - January 12, 2026Meta Social Media Marketing (Strategy, Content, Analytics, Paid Ads)
January 11, 2030 - January 12, 2026HubSpot Social Media Marketing Certification
January 11, 2030 - January 12, 2026Hootsuite Social Media Marketing Certification
January 11, 2030 - January 12, 2026LinkedIn Marketing Labs Certification
January 11, 2030 - January 12, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Consumer Goods, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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