Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Carmen Yue Du, a data-driven marketing professional focused on driving revenue growth through performance marketing, data analytics, and cross-functional collaboration. I specialize in retail media (Amazon Ads, Walmart Connect), paid social, and CRM automation, with a strong Python/SQL backbone and a track record of delivering multi-million-dollar budgets in fast-paced ecommerce environments. I translate complex data into actionable insights and partner with product, sales, and analytics teams to optimize campaigns and budgets across channels. My expertise spans data visualization (Tableau, Power BI, Looker Studio), marketing technology (CRM platforms like Salesforce, CDP, marketing automation), and full-funnel optimization to drive ROAS and revenue growth.…Hi, I'm Carmen Yue Du, a data-driven marketing professional focused on driving revenue growth through performance marketing, data analytics, and cross-functional collaboration. I specialize in retail media (Amazon Ads, Walmart Connect), paid social, and CRM automation, with a strong Python/SQL backbone and a track record of delivering multi-million-dollar budgets in fast-paced ecommerce environments. I translate complex data into actionable insights and partner with product, sales, and analytics teams to optimize campaigns and budgets across channels. My expertise spans data visualization (Tableau, Power BI, Looker Studio), marketing technology (CRM platforms like Salesforce, CDP, marketing automation), and full-funnel optimization to drive ROAS and revenue growth.

Carmen Yue Du





Hi, I'm Carmen Yue Du, a data-driven marketing professional focused on driving revenue growth through performance marketing, data analytics, and cross-functional collaboration. I specialize in retail media (Amazon Ads, Walmart Connect), paid social, and CRM automation, with a strong Python/SQL backbone and a track record of delivering multi-million-dollar budgets in fast-paced ecommerce environments. I translate complex data into actionable insights and partner with product, sales, and analytics teams to optimize campaigns and budgets across channels. My expertise spans data visualization (Tableau, Power BI, Looker Studio), marketing technology (CRM platforms like Salesforce, CDP, marketing automation), and full-funnel optimization to drive ROAS and revenue growth.…Hi, I'm Carmen Yue Du, a data-driven marketing professional focused on driving revenue growth through performance marketing, data analytics, and cross-functional collaboration. I specialize in retail media (Amazon Ads, Walmart Connect), paid social, and CRM automation, with a strong Python/SQL backbone and a track record of delivering multi-million-dollar budgets in fast-paced ecommerce environments. I translate complex data into actionable insights and partner with product, sales, and analytics teams to optimize campaigns and budgets across channels. My expertise spans data visualization (Tableau, Power BI, Looker Studio), marketing technology (CRM platforms like Salesforce, CDP, marketing automation), and full-funnel optimization to drive ROAS and revenue growth.

Available to hire

Hi, I’m Carmen Yue Du, a data-driven marketing professional focused on driving revenue growth through performance marketing, data analytics, and cross-functional collaboration. I specialize in retail media (Amazon Ads, Walmart Connect), paid social, and CRM automation, with a strong Python/SQL backbone and a track record of delivering multi-million-dollar budgets in fast-paced ecommerce environments.

I translate complex data into actionable insights and partner with product, sales, and analytics teams to optimize campaigns and budgets across channels. My expertise spans data visualization (Tableau, Power BI, Looker Studio), marketing technology (CRM platforms like Salesforce, CDP, marketing automation), and full-funnel optimization to drive ROAS and revenue growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Intermediate

Work Experience

Marketing Performance Analyst at Delmar Jewelry

April 1, 2025 - Present

Designed and executed the cross-retailer media strategy across Amazon, Walmart Connect, Target Roundel, and DSPs, optimizing $200k monthly ad spend across a 1000+ SKU portfolio. Optimized campaign structures and bidding strategies, improving overall ROAS by 25% and reducing wasted spend by 15% in the first quarter. Conducted attribution analysis using Python to validate platform-reported conversions vs actual sales, identifying 15-20% over-attribution across retail media platforms. Developed seasonal media plans (Black Friday, Prime Day) with data-driven product prioritization and budget allocation, driving a 40% YoY revenue increase during key promotional periods. Negotiated service agreements to reduce DSP fees by 2%. Built automated Power BI dashboards integrating multi-platform data to track 10+ KPIs, reducing manual reporting time by 70% and enabling real-time decision-making.

Customer Insight & Fraud Detection Analyst at SSENSE

March 1, 2017 - January 1, 2023

Conducted exploratory data analysis (EDA) using Python and Tableau to identify fraud patterns, reducing false positive rates by 30% and mitigating potential annual losses in the hundreds of thousands. Analyzed product return data to streamline workflows, reducing processing errors by 25% and improving turnaround time by 15%. Engineered automated ETL pipelines using SQL and SSIS to integrate data from disparate sources (CRM, transaction logs, web analytics), reducing daily data preparation time from hours to minutes. Developed forecasting models (ARIMA, Holt-Winters) to predict customer service demand, maintaining SLA attainment above 98% while optimizing staff allocation.