I’m Carmen Martínez González, a digital transformation consultant with 5+ years of experience helping international retail and luxury brands deliver complex digital programs. I blend business objectives with creative execution, supporting brand strategy, creative direction, and content production—always with an eye on measurable results and seamless customer journeys. In my recent roles, I’ve coordinated business, UX, development, and creative teams across project delivery, managed stakeholder communication across multiple workstreams and international markets, and supported omnichannel initiatives. I’ve contributed to programs that improved conversion rates and increased cross-channel sales, while also leading digital launch coordination and creating retail-focused brand and social content for fashion and lifestyle clients.…I’m Carmen Martínez González, a digital transformation consultant with 5+ years of experience helping international retail and luxury brands deliver complex digital programs. I blend business objectives with creative execution, supporting brand strategy, creative direction, and content production—always with an eye on measurable results and seamless customer journeys. In my recent roles, I’ve coordinated business, UX, development, and creative teams across project delivery, managed stakeholder communication across multiple workstreams and international markets, and supported omnichannel initiatives. I’ve contributed to programs that improved conversion rates and increased cross-channel sales, while also leading digital launch coordination and creating retail-focused brand and social content for fashion and lifestyle clients.WWWW…