CF

Carmen Fernández García

Available to hire

Photographer, digital retoucher and creative director specialized in social media and brand storytelling.

About

Photographer, digital retoucher and creative director specialized in social media and brand storytelling. I create engaging visual and written content for lifestyle and retail brands, transforming strategic briefs into on-brand digital assets for Instagram, Facebook and TikTok. Experienced in editorial, e-commerce and product content, with a strong eye for aesthetics, tone of voice and performance-driven creativity.

  • 1 year's experience
  • Joined July 2025

Industry experience

  • Media & Entertainment
  • Consumer Goods
  • Retail
  • Professional Services
  • Other

Work experience· 5 roles

Photographer, Digital Retoucher, Creative Director · SKLUMOct 2025 – Present · 1 yr 2 mos

E-commerce and lifestyle specialist, work in both studio and on-location settings. Development of creative content for campaigns and editorial projects. Collaboration with design, marketing, and creative direction teams to ensure brand visual consistency.

Photographer & Digital Restoucher · SKLUM – ValenciaOct 2025 – Present · 1 yr 2 mos

E-commerce and lifestyle photography specialist; shoots in-studio and on-location; development of creative content for campaigns and editorial projects; collaboration with design, marketing and creative direction teams to ensure brand visual consistency.

Photographer, Digital Retoucher & Creative Director · SKLUMOct 2025 – Present · 1 yr 2 mos

Developed creative content for campaigns and editorial projects. Collaborated with design, marketing, and creative direction teams to ensure brand visual consistency. Worked in both studio and on-location settings.

Photographic Production · CIP Comunicación, Imagen y SonidoOct 2023 – Mar 2024 · 6 mos
Photographer · CIP Comunicación, Imagen y SonidoOct 2023 – Mar 2024 · 6 mos

Education· 8

Master's Degree in Photography: Fashion and Editorial · LABA Valencia – School of Art, Design and New Media2025
Interior Design Photography · EFTI School of Photography2024 – 2026
Photographic Production · CIP Comunicación, Imagen y Sonido2023 – 2024
Interior Design Photography · EFTI School of Photography2024 – 2026

Certifications and awards· 5

Interior Design Photography Certification2024 – 2026
Master’s Degree in Photography: Fashion and Editorial2025
Certificate in Photographic Production (CIFP) – Comunicación, Imagen y Sonido2023 – 2024
Interior Design Photography2024

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