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Photographer, digital retoucher and creative director specialized in social media and brand storytelling. I create engaging visual and written content for lifestyle and retail brands, transforming strategic briefs into on-brand digital assets for Instagram, Facebook and TikTok. Experienced in editorial, e-commerce and product content, with a strong eye for aesthetics, tone of voice and performance-driven creativity.…Photographer, digital retoucher and creative director specialized in social media and brand storytelling. I create engaging visual and written content for lifestyle and retail brands, transforming strategic briefs into on-brand digital assets for Instagram, Facebook and TikTok. Experienced in editorial, e-commerce and product content, with a strong eye for aesthetics, tone of voice and performance-driven creativity.

Carmen Fernández García

Photographer, Creative Director, Artist, +6

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Photographer, digital retoucher and creative director specialized in social media and brand storytelling. I create engaging visual and written content for lifestyle and retail brands, transforming strategic briefs into on-brand digital assets for Instagram, Facebook and TikTok. Experienced in editorial, e-commerce and product content, with a strong eye for aesthetics, tone of voice and performance-driven creativity.…Photographer, digital retoucher and creative director specialized in social media and brand storytelling. I create engaging visual and written content for lifestyle and retail brands, transforming strategic briefs into on-brand digital assets for Instagram, Facebook and TikTok. Experienced in editorial, e-commerce and product content, with a strong eye for aesthetics, tone of voice and performance-driven creativity.

Available to hire

Photographer, digital retoucher and creative director specialized in social media and brand storytelling. I create engaging visual and written content for lifestyle and retail brands, transforming strategic briefs into on-brand digital assets for Instagram, Facebook and TikTok. Experienced in editorial, e-commerce and product content, with a strong eye for aesthetics, tone of voice and performance-driven creativity.

Skills

Adobe Photoshop

Photo

Editorial Illustration

Adobe After Effects

Fashion Design

Experience Level

Adobe Photoshop

Expert

Photo

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Photographer, Digital Retoucher & Creative Director at SKLUM

October 1, 2025 - Present

Developed creative content for campaigns and editorial projects. Collaborated with design, marketing, and creative direction teams to ensure brand visual consistency. Worked in both studio and on-location settings.

Photographer at CIP Comunicación, Imagen y Sonido

October 1, 2023 - March 1, 2024

Photographic production responsibilities for projects during Oct 2023 – Mar 2024.

Photographer & Digital Restoucher at SKLUM – Valencia

October 1, 2025 - Present

E-commerce and lifestyle photography specialist; shoots in-studio and on-location; development of creative content for campaigns and editorial projects; collaboration with design, marketing and creative direction teams to ensure brand visual consistency.

Photographic Production at CIP Comunicación, Imagen y Sonido

October 1, 2023 - March 1, 2024

Photographic production role across photography projects.

Photographer, Digital Retoucher, Creative Director at SKLUM

October 1, 2025 - Present

E-commerce and lifestyle specialist, work in both studio and on-location settings. Development of creative content for campaigns and editorial projects. Collaboration with design, marketing, and creative direction teams to ensure brand visual consistency.