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I am a strategic marketing and brand leader with over 20 years of experience building structured brand systems and driving measurable growth across B2B and B2C markets. I specialize in brand governance, positioning strategy, crisis communication, and integrated multi-channel campaigns, with a strong focus on integrating AI into marketing operations to formalize processes, increase efficiency, and sustain brand consistency at scale. I also excel at leading multidisciplinary teams, aligning cross-market communication, and implementing disciplined execution frameworks that create long-term value while reducing reputational risk.…I am a strategic marketing and brand leader with over 20 years of experience building structured brand systems and driving measurable growth across B2B and B2C markets. I specialize in brand governance, positioning strategy, crisis communication, and integrated multi-channel campaigns, with a strong focus on integrating AI into marketing operations to formalize processes, increase efficiency, and sustain brand consistency at scale. I also excel at leading multidisciplinary teams, aligning cross-market communication, and implementing disciplined execution frameworks that create long-term value while reducing reputational risk.

Caroline da Cunha Salgado Frutuoso

Brand Strategist, Brand Designer, Marketing Strategist, +2

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I am a strategic marketing and brand leader with over 20 years of experience building structured brand systems and driving measurable growth across B2B and B2C markets. I specialize in brand governance, positioning strategy, crisis communication, and integrated multi-channel campaigns, with a strong focus on integrating AI into marketing operations to formalize processes, increase efficiency, and sustain brand consistency at scale. I also excel at leading multidisciplinary teams, aligning cross-market communication, and implementing disciplined execution frameworks that create long-term value while reducing reputational risk.…I am a strategic marketing and brand leader with over 20 years of experience building structured brand systems and driving measurable growth across B2B and B2C markets. I specialize in brand governance, positioning strategy, crisis communication, and integrated multi-channel campaigns, with a strong focus on integrating AI into marketing operations to formalize processes, increase efficiency, and sustain brand consistency at scale. I also excel at leading multidisciplinary teams, aligning cross-market communication, and implementing disciplined execution frameworks that create long-term value while reducing reputational risk.

Available to hire

I am a strategic marketing and brand leader with over 20 years of experience building structured brand systems and driving measurable growth across B2B and B2C markets.

I specialize in brand governance, positioning strategy, crisis communication, and integrated multi-channel campaigns, with a strong focus on integrating AI into marketing operations to formalize processes, increase efficiency, and sustain brand consistency at scale. I also excel at leading multidisciplinary teams, aligning cross-market communication, and implementing disciplined execution frameworks that create long-term value while reducing reputational risk.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Intermediate

Work Experience

Marketing Manager at Climatempo (StormGeo Company)

January 1, 2024 - Present

Lead brand governance and integrated marketing initiatives across B2B and B2C markets, ensuring alignment between positioning and business growth. Own Brand Governance OKRs; develop and institutionalize Brand Guidelines and Brandbook; design and execute campaigns across social, inbound, PR, landing pages, and email. Lead cross-market alignment between Brazil and Colombia; oversee inbound marketing and structured lead generation; guide official spokespersons and implement crisis communication protocols; strengthen brand authority in Energy, Infrastructure, Agribusiness, and Oil & Gas sectors; manage a multidisciplinary team (content, design, digital, performance, and communications).

Marketing & Communications Coordinator at Instituto BioSistêmico (IBS)

January 1, 2023 - December 31, 2024

Led marketing and communications strategy across multiple sustainability projects in agriculture, livestock, and environmental sectors; directed internal and external teams, ensuring structured execution and consistent institutional positioning; served as strategic communications advisor to senior leadership; strengthened regional visibility through press relations and integrated content initiatives; improved operational efficiency by implementing agile processes and performance-driven management; monitored performance metrics and translated insights into improvements in communication effectiveness.

Marketing Manager at Accell Solutions

January 1, 2021 - December 31, 2023

Led brand repositioning during judicial recovery, restoring market confidence and institutional credibility; redesigned brand identity and marketing materials; managed crisis communications and stakeholder messaging; developed targeted digital and events campaigns; optimized marketing budget for high-impact initiatives; coordinated alignment across Brazil, Argentina, and Mexico.

Marketing & Business Management Professor at Faculdade de Americana

January 1, 2018 - December 31, 2022

Delivered undergraduate and online courses in Marketing and Business Management. Authored digital academic content with ISBN-registered publications. Supervised internships for Business Administration and Marketing programs, supporting students’ professional development and market readiness.

Marketing & Brand Consultant at b2Feel

January 1, 2015 - December 31, 2022

Provided strategic marketing consulting focused on positioning, digital growth, ESG communication, product launches, and brand revitalization for B2B clients.

MBA Professor – People Management at UNISAL – Centro Universitário Salesiano de São Paulo

January 1, 2013 - December 31, 2017

Delivered MBA-level courses in Internal Marketing and People Management. Connected organizational communication strategies with leadership and culture development.

Entrepreneurship & Intrapreneurship Professor at Senac

January 1, 2012 - December 31, 2015

Delivered technical programs in Entrepreneurship and Innovation. Fostered business mindset and applied strategic thinking among students.

Marketing & Business Professor at Various Institutions

January 1, 2012 - December 31, 2022

Delivered MBA and undergraduate courses in Marketing, Entrepreneurship, Business Strategy, and People Management. Published online academic content with ISBN registration.

Marketing Analyst at SPGPrints Brazil

January 1, 2007 - December 31, 2011

Contributed to the implementation of the internal Marketing Department in Brazil; supported strategic marketing planning across Brazil and Mexico; managed trade shows across South America; developed technical, commercial, and institutional content aligned with corporate positioning; advised senior leadership and reported to headquarters in the Netherlands; conducted market growth analysis, competitive monitoring, and marketing mix; managed marketing budgets, KPIs, customer satisfaction research, and support to the commercial team.