I'm a creative and analytical digital marketing and social media professional with a track record in content strategy, social media management, visual design, and campaign optimization. I enjoy blending data-driven insights with creative storytelling to boost engagement and brand visibility across platforms. I have hands-on experience building brand identities, producing visual and video content, and analyzing metrics in fast-paced environments. I collaborate with cross-functional teams to turn data into actionable marketing decisions that drive growth.

Carolina Cruz dos Santos

I'm a creative and analytical digital marketing and social media professional with a track record in content strategy, social media management, visual design, and campaign optimization. I enjoy blending data-driven insights with creative storytelling to boost engagement and brand visibility across platforms. I have hands-on experience building brand identities, producing visual and video content, and analyzing metrics in fast-paced environments. I collaborate with cross-functional teams to turn data into actionable marketing decisions that drive growth.

Available to hire

I’m a creative and analytical digital marketing and social media professional with a track record in content strategy, social media management, visual design, and campaign optimization. I enjoy blending data-driven insights with creative storytelling to boost engagement and brand visibility across platforms.

I have hands-on experience building brand identities, producing visual and video content, and analyzing metrics in fast-paced environments. I collaborate with cross-functional teams to turn data into actionable marketing decisions that drive growth.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Advanced

Work Experience

Social Media & Digital Marketing Specialist at Agência MFL
May 1, 2024 - July 1, 2025
Planned and executed content strategies across multiple social media platforms, creating visual assets and video content that increased audience engagement and improved campaign performance. Collaborated with cross-functional marketing teams across different industries to analyze metrics and optimize campaigns, contributing to consistent growth in reach, interaction, and brand visibility.
Social Media and Digital Marketing Specialist at AILA.AI
July 1, 2025 - November 1, 2025
Created and managed digital content for the technology sector, supporting marketing strategies that strengthened brand positioning and expanded audience reach. Monitored performance metrics and adjusted content strategies to improve engagement in a fast-paced, technical environment.
Administrative Assistant – Human Resources at O Burguês
April 1, 2022 - December 1, 2022
Organized and analyzed HR data using spreadsheets, supported internal administrative processes, and contributed to improved efficiency, accuracy, and reliability in reporting and operational workflows.

Education

Bachelor's Degree in Data Science and Artificial Intelligence at IBMEC
January 11, 2030 - January 1, 2025

Qualifications

HTML and Python Bootcamp – SuperGeeks
January 11, 2030 - June 11, 2026
Power BI Career Accelerator – Empowerdata
January 11, 2030 - June 11, 2026
Cybersecurity Essentials – Circus Academy
January 11, 2030 - June 11, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services