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I’m a brand and digital marketing professional based in Firenze, with a background spanning luxury, fashion, hospitality, and lifestyle brands. Since 2020, I’ve led omnichannel marketing for the Lorenzetti Group across social media, email marketing, and editorial planning, always aligning content and visuals with brand guidelines and local seasonality. I also analyze KPIs, website performance, and CRM data to support data-driven decisions across business units. I enjoy owning the creative quality across every customer touchpoint—from website and campaign assets to social and email communication—while balancing short-term commercial goals with long-term brand consistency. I lead teams, coordinate content creators and design resources, and collaborate with partners and internal stakeholders to shape collaborations that support product and sales. Previously, I strengthened my foundation through ecommerce UX and storytelling work, plus buying and sourcing experience, which keeps my approach practical, customer-focused, and execution-ready.…I’m a brand and digital marketing professional based in Firenze, with a background spanning luxury, fashion, hospitality, and lifestyle brands. Since 2020, I’ve led omnichannel marketing for the Lorenzetti Group across social media, email marketing, and editorial planning, always aligning content and visuals with brand guidelines and local seasonality. I also analyze KPIs, website performance, and CRM data to support data-driven decisions across business units. I enjoy owning the creative quality across every customer touchpoint—from website and campaign assets to social and email communication—while balancing short-term commercial goals with long-term brand consistency. I lead teams, coordinate content creators and design resources, and collaborate with partners and internal stakeholders to shape collaborations that support product and sales. Previously, I strengthened my foundation through ecommerce UX and storytelling work, plus buying and sourcing experience, which keeps my approach practical, customer-focused, and execution-ready.

Paula Caro Line D Meng eon Di Paul AcaRo

Digital Marketer, Marketing Strategist, Marketing Analyst, +1

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I’m a brand and digital marketing professional based in Firenze, with a background spanning luxury, fashion, hospitality, and lifestyle brands. Since 2020, I’ve led omnichannel marketing for the Lorenzetti Group across social media, email marketing, and editorial planning, always aligning content and visuals with brand guidelines and local seasonality. I also analyze KPIs, website performance, and CRM data to support data-driven decisions across business units. I enjoy owning the creative quality across every customer touchpoint—from website and campaign assets to social and email communication—while balancing short-term commercial goals with long-term brand consistency. I lead teams, coordinate content creators and design resources, and collaborate with partners and internal stakeholders to shape collaborations that support product and sales. Previously, I strengthened my foundation through ecommerce UX and storytelling work, plus buying and sourcing experience, which keeps my approach practical, customer-focused, and execution-ready.…I’m a brand and digital marketing professional based in Firenze, with a background spanning luxury, fashion, hospitality, and lifestyle brands. Since 2020, I’ve led omnichannel marketing for the Lorenzetti Group across social media, email marketing, and editorial planning, always aligning content and visuals with brand guidelines and local seasonality. I also analyze KPIs, website performance, and CRM data to support data-driven decisions across business units. I enjoy owning the creative quality across every customer touchpoint—from website and campaign assets to social and email communication—while balancing short-term commercial goals with long-term brand consistency. I lead teams, coordinate content creators and design resources, and collaborate with partners and internal stakeholders to shape collaborations that support product and sales. Previously, I strengthened my foundation through ecommerce UX and storytelling work, plus buying and sourcing experience, which keeps my approach practical, customer-focused, and execution-ready.

Available to hire

I’m a brand and digital marketing professional based in Firenze, with a background spanning luxury, fashion, hospitality, and lifestyle brands. Since 2020, I’ve led omnichannel marketing for the Lorenzetti Group across social media, email marketing, and editorial planning, always aligning content and visuals with brand guidelines and local seasonality. I also analyze KPIs, website performance, and CRM data to support data-driven decisions across business units.

I enjoy owning the creative quality across every customer touchpoint—from website and campaign assets to social and email communication—while balancing short-term commercial goals with long-term brand consistency. I lead teams, coordinate content creators and design resources, and collaborate with partners and internal stakeholders to shape collaborations that support product and sales. Previously, I strengthened my foundation through ecommerce UX and storytelling work, plus buying and sourcing experience, which keeps my approach practical, customer-focused, and execution-ready.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

Italian

Advanced

English

Advanced

Work Experience

Digital Marketing Manager at Lorenzetti Group (Lorenzetti Luxury / Lorenzetti Hotels / Caffè)

January 1, 2020 - Present

Lead the marketing team and manage the editorial calendar, social media plans, and email marketing campaigns across the group’s brands (luxury, hotels, and café). Develop and execute an omnichannel strategy to ensure consistent customer experience across online and offline touchpoints, spanning retail, hospitality, and food & beverage. Analyze key KPIs, website UX performance, and CRM data to support data-driven strategic decisions across business units with attention to local seasonality. Support the buying team with performance analysis to contribute to assortment optimization and commercial planning. Own creative quality across customer touchpoints (website, social, email, and campaign assets), ensuring visual and verbal consistency with brand guidelines. Coordinate content creators and design resources to keep creative output aligned with brand identity and tone of voice.

Marketing Specialist at IRevedì

January 1, 2019 - January 1, 2020

Developed competitive trend analyses to align brand positioning with consumer preferences. Led product storytelling and UX design for ecommerce platforms, improving user experience and the brand’s visual narrative. Managed the social media editorial calendar, creating targeted content and strategies to support sales, including COVID-period initiatives. Owned the creative quality of ecommerce touchpoints (product storytelling and visual UX), ensuring consistency with brand identity. Coordinated content creators and design resources to deliver on-brand social and digital campaigns, and directed product photography and visual content for ecommerce and social, briefing freelancers to align assets with the brand story.

Junior Buyer at Provocante Lingerie

January 1, 2017 - January 1, 2019

Managed supplier relationships, negotiated costs, and tracked delivery timelines for new collections. Issued and monitored purchase orders, ensuring inventory availability based on sales forecasts and historical data. Managed material sourcing and supervised production processes to ensure quality and adherence to schedules.

Marketing Specialist at Hooley Create Studio

January 1, 2015 - January 1, 2017

Contributed to the development of 360° marketing strategies for premium clients, including BMW, Jaguar, and luxury shopping centers, focusing on brand positioning, customer experience, and campaign planning. Conducted audience behavior research to tailor content and product narratives on digital platforms, translating insights into targeted communications strategies. Coordinated with creative and design teams to translate brand positioning into campaign concepts for premium clients. Liaised with external creative agencies and freelance photo/video creators to produce campaign assets for premium clients.