I'm Carolina Fuentes Pliego, a concept artist and illustrator based in Madrid with over three years of freelance experience in digital art, character design, and visual content creation. I specialize in stylized and cartoon-inspired artwork for apparel, merchandise, and online platforms, delivering production-ready visuals that align with client branding. I have a proven track record of managing international client commissions (USA, UK, and beyond), meeting tight turnaround times, and growing large social media audiences. I collaborate with manufacturers and brands to support product development and marketing, and I regularly participate in conventions to showcase my work.

Carolina Fuentes Pliego

I'm Carolina Fuentes Pliego, a concept artist and illustrator based in Madrid with over three years of freelance experience in digital art, character design, and visual content creation. I specialize in stylized and cartoon-inspired artwork for apparel, merchandise, and online platforms, delivering production-ready visuals that align with client branding. I have a proven track record of managing international client commissions (USA, UK, and beyond), meeting tight turnaround times, and growing large social media audiences. I collaborate with manufacturers and brands to support product development and marketing, and I regularly participate in conventions to showcase my work.

Available to hire

I’m Carolina Fuentes Pliego, a concept artist and illustrator based in Madrid with over three years of freelance experience in digital art, character design, and visual content creation. I specialize in stylized and cartoon-inspired artwork for apparel, merchandise, and online platforms, delivering production-ready visuals that align with client branding.

I have a proven track record of managing international client commissions (USA, UK, and beyond), meeting tight turnaround times, and growing large social media audiences. I collaborate with manufacturers and brands to support product development and marketing, and I regularly participate in conventions to showcase my work.

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Language

Spanish; Castilian
Fluent
English
Fluent
Portuguese
Intermediate
French
Beginner

Work Experience

Freelance Illustrator at The Art of Carolifu
September 1, 2021 - Present
From having my own online art shop, to attending artist alleys, making commissions and content creation, being a freelance artist has taught me how to deal with deadlines, organize my time and solve all kinds of problems.
Junior Marine Biologist (Whale Watching) at Atlantica Whale Watching, Terceira, Azores
March 1, 2020 - July 31, 2020
Observed and documented whale behaviours during expeditions, recorded species identifications, population trends, and environmental factors influencing activities.
Junior Aquarist (Fishes) at Zoo Aquarium of Madrid
April 1, 2017 - June 30, 2017
Conducted behavioral studies, documented interactions, and supported enrichment programs to enhance the well-being of fish species. Collected data on behaviors, health indicators, and responses to environmental factors to aid research aimed at improving fish care and conservation strategies.
Freelance Artist, Designer and Content Creator at The Art of Carolifu
September 1, 2021 - Present
Production-ready digital illustrations and concept art for apparel and merchandise; managed 500+ client commissions through Etsy and Vinted with a 5.0 average rating; delivered projects to an international client base; maintained an average turnaround time of 2 weeks; developed visual assets aligned with client branding; collaborated with manufacturers and suppliers for product development; participated in 10+ national and international conventions and artist alleys annually; grew social media audiences (TikTok 340K+, YouTube 105K+, Instagram 14K+).
Junior Marine Biologist
January 1, 2017 - January 1, 2020
Early career experience in marine biology, developing research, observational, and data collection skills in scientific and field environments, including whale watching and marine conservation projects.

Education

Master's Degree in Concept Art at Voxel School
September 1, 2020 - September 1, 2021
Master's Degree in Marine Biology at University of Vigo
September 1, 2018 - July 1, 2020
Biology Degree with mention in Environmental Biology at Complutense University of Madrid
September 1, 2013 - June 1, 2017
Master's Degree in Concept Art at Voxel School
January 1, 2020 - December 31, 2021
Master's Degree in Marine Biology at University of Vigo
January 1, 2018 - December 31, 2020
Bachelor's Degree in Biology (Environmental Biology) at Complutense University of Madrid
January 1, 2013 - December 31, 2017
Master’s Degree in Concept Art at Voxel School
January 1, 2020 - January 1, 2021
Master’s Degree in Marine Biology at University of Vigo
January 1, 2018 - January 1, 2020
Bachelor’s Degree in Biology (Environmental Biology) at Complutense University of Madrid
January 1, 2013 - January 1, 2017

Qualifications

PNB title – Basic Navigation
January 11, 2030 - February 5, 2026
SCUBA Certification
January 11, 2030 - February 5, 2026
Driver's License
January 11, 2030 - May 3, 2026
SCUBA Certification
January 11, 2030 - May 3, 2026
Basic Navigation License (PNB)
January 11, 2030 - May 3, 2026
Digital Marketing & SEO
January 1, 2023 - January 1, 2024
Animation (Pixar in a Box – Khan Academy)
January 11, 2030 - May 17, 2026
Storytelling Techniques
January 11, 2030 - May 17, 2026
Public Relations
January 11, 2030 - May 17, 2026
Character Design & Digital Painting
January 11, 2030 - May 17, 2026

Industry Experience

Media & Entertainment, Education, Life Sciences, Professional Services, Non-Profit Organization, Software & Internet, Travel & Hospitality, Retail