Hi, I’m Carolina Fuentes Pliego, a concept artist, illustrator, and visual designer based in Madrid. I create stylized, cartoon-inspired artwork for apparel, merchandise, and online platforms, with a focus on storytelling and brand-aligned design. Over the past 3+ years I’ve built a freelance practice serving international clients and growing large social media audiences. I’m proficient with Adobe Creative Suite and 3D tools, and I enjoy collaborating with brands to develop visual assets from concept to production. My strengths include visual development, character design, and project management, and I love turning ideas into cohesive, market-ready artwork.

Carolina Fuentes Pliego

Hi, I’m Carolina Fuentes Pliego, a concept artist, illustrator, and visual designer based in Madrid. I create stylized, cartoon-inspired artwork for apparel, merchandise, and online platforms, with a focus on storytelling and brand-aligned design. Over the past 3+ years I’ve built a freelance practice serving international clients and growing large social media audiences. I’m proficient with Adobe Creative Suite and 3D tools, and I enjoy collaborating with brands to develop visual assets from concept to production. My strengths include visual development, character design, and project management, and I love turning ideas into cohesive, market-ready artwork.

Available to hire

Hi, I’m Carolina Fuentes Pliego, a concept artist, illustrator, and visual designer based in Madrid. I create stylized, cartoon-inspired artwork for apparel, merchandise, and online platforms, with a focus on storytelling and brand-aligned design. Over the past 3+ years I’ve built a freelance practice serving international clients and growing large social media audiences.

I’m proficient with Adobe Creative Suite and 3D tools, and I enjoy collaborating with brands to develop visual assets from concept to production. My strengths include visual development, character design, and project management, and I love turning ideas into cohesive, market-ready artwork.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Spanish; Castilian
Fluent
English
Fluent
Portuguese
Intermediate
French
Beginner

Work Experience

Freelance Illustrator at The Art of Carolifu
September 1, 2021 - Present
From having my own online art shop, to attending artist alleys, making commissions and content creation, being a freelance artist has taught me how to deal with deadlines, organize my time and solve all kinds of problems.
Junior Marine Biologist (Whale Watching) at Atlantica Whale Watching, Terceira, Azores
March 1, 2020 - July 31, 2020
Observed and documented whale behaviours during expeditions, recorded species identifications, population trends, and environmental factors influencing activities.
Junior Aquarist (Fishes) at Zoo Aquarium of Madrid
April 1, 2017 - June 30, 2017
Conducted behavioral studies, documented interactions, and supported enrichment programs to enhance the well-being of fish species. Collected data on behaviors, health indicators, and responses to environmental factors to aid research aimed at improving fish care and conservation strategies.

Education

Master's Degree in Concept Art at Voxel School
September 1, 2020 - September 1, 2021
Master's Degree in Marine Biology at University of Vigo
September 1, 2018 - July 1, 2020
Biology Degree with mention in Environmental Biology at Complutense University of Madrid
September 1, 2013 - June 1, 2017
Master's Degree in Concept Art at Voxel School
January 1, 2020 - December 31, 2021
Master's Degree in Marine Biology at University of Vigo
January 1, 2018 - December 31, 2020
Bachelor's Degree in Biology (Environmental Biology) at Complutense University of Madrid
January 1, 2013 - December 31, 2017

Qualifications

PNB title – Basic Navigation
January 11, 2030 - February 5, 2026
SCUBA Certification
January 11, 2030 - February 5, 2026
Driver's License
January 11, 2030 - May 3, 2026
SCUBA Certification
January 11, 2030 - May 3, 2026
Basic Navigation License (PNB)
January 11, 2030 - May 3, 2026

Industry Experience

Media & Entertainment, Education, Life Sciences, Professional Services, Non-Profit Organization, Software & Internet, Travel & Hospitality, Retail