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I am a performance marketing and marketing operations specialist with a data-driven approach to campaign management and operational precision. I plan, execute and optimize campaigns across paid media channels, from media buying and creative testing to reporting and performance analysis. Having worked in international digital environments across B2B, B2C, hospitality and travel, I thrive in cross-functional teams and fast-paced, high-volume settings. I am open to remote opportunities in paid media or marketing operations.…I am a performance marketing and marketing operations specialist with a data-driven approach to campaign management and operational precision. I plan, execute and optimize campaigns across paid media channels, from media buying and creative testing to reporting and performance analysis. Having worked in international digital environments across B2B, B2C, hospitality and travel, I thrive in cross-functional teams and fast-paced, high-volume settings. I am open to remote opportunities in paid media or marketing operations.

Carolina Arango

Digital Marketer, Performance Marketer, Marketing Strategist, +2

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I am a performance marketing and marketing operations specialist with a data-driven approach to campaign management and operational precision. I plan, execute and optimize campaigns across paid media channels, from media buying and creative testing to reporting and performance analysis. Having worked in international digital environments across B2B, B2C, hospitality and travel, I thrive in cross-functional teams and fast-paced, high-volume settings. I am open to remote opportunities in paid media or marketing operations.…I am a performance marketing and marketing operations specialist with a data-driven approach to campaign management and operational precision. I plan, execute and optimize campaigns across paid media channels, from media buying and creative testing to reporting and performance analysis. Having worked in international digital environments across B2B, B2C, hospitality and travel, I thrive in cross-functional teams and fast-paced, high-volume settings. I am open to remote opportunities in paid media or marketing operations.

Available to hire

I am a performance marketing and marketing operations specialist with a data-driven approach to campaign management and operational precision. I plan, execute and optimize campaigns across paid media channels, from media buying and creative testing to reporting and performance analysis.

Having worked in international digital environments across B2B, B2C, hospitality and travel, I thrive in cross-functional teams and fast-paced, high-volume settings. I am open to remote opportunities in paid media or marketing operations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Portuguese

Beginner

Work Experience

Marketing Operations Executive at HBX Group

January 1, 2026 - Present

Full operational cycle management of hotel marketing agreements across HBX platforms. Execute and track hotel marketing campaigns ensuring alignment between sold and delivered at scale. Collaborate cross-functionally with Sourcing, Tech, BI and Marketing teams on data, timelines and campaign elements. Identify inconsistencies proactively to prevent operational errors in a high-volume environment.

Marketing Specialist at V4 Company

June 1, 2024 - July 31, 2025

Digital marketing and paid traffic strategy with a data analytics focus. Led paid traffic and social media strategy to maximise conversions and ad spend efficiency. Designed and optimised segmented ad campaigns increasing measurable brand visibility. Applied data-driven approach to performance optimisation and result scaling.

Paid Media Specialist – Freelance at NewSite / Independent

January 1, 2024 - December 31, 2026

Performance marketing for vacation rental clients in Brazil, Mexico and Spain. Achieved 6:1 ROI generating 28 direct bookings over 6 months for a key client. Increased direct bookings by an average of 20% for clients within the first 6 months. Reduced CAC by 25% through continuous creative and audience segmentation optimisation. Implemented an automated ManyChat funnel increasing lead conversion rate by 15%.

Operations Manager at Funky Bakers

January 1, 2019 - December 31, 2023

Led operations for a multi-department hospitality business (14+ team members). Managed and developed a high-performing team across departments; implemented coaching programmes. Collaborated with a 30-person team on targeted sales campaigns to maximise revenue. Identified operational inefficiencies and implemented streamlined processes to reduce service times.