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Social Media Manager with experience leading strategy and execution for institutional and leadership-driven accounts across Instagram, Tiktiok, Facebook and Youtube. Skilled in building content pillars, managing multi-brand editorial calendars, and producing platform-native content from ideation through editing and publishing. Background in B2B and public sector communications, with hands-on experience managing social channels, monitoring community engagement, and optimizing performance based on KPIs and audience behavior.…Social Media Manager with experience leading strategy and execution for institutional and leadership-driven accounts across Instagram, Tiktiok, Facebook and Youtube. Skilled in building content pillars, managing multi-brand editorial calendars, and producing platform-native content from ideation through editing and publishing. Background in B2B and public sector communications, with hands-on experience managing social channels, monitoring community engagement, and optimizing performance based on KPIs and audience behavior.

Carolina Fayad Portes Alves

Social Media Manager, Content Producer, Content Creator, +2

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Social Media Manager with experience leading strategy and execution for institutional and leadership-driven accounts across Instagram, Tiktiok, Facebook and Youtube. Skilled in building content pillars, managing multi-brand editorial calendars, and producing platform-native content from ideation through editing and publishing. Background in B2B and public sector communications, with hands-on experience managing social channels, monitoring community engagement, and optimizing performance based on KPIs and audience behavior.…Social Media Manager with experience leading strategy and execution for institutional and leadership-driven accounts across Instagram, Tiktiok, Facebook and Youtube. Skilled in building content pillars, managing multi-brand editorial calendars, and producing platform-native content from ideation through editing and publishing. Background in B2B and public sector communications, with hands-on experience managing social channels, monitoring community engagement, and optimizing performance based on KPIs and audience behavior.

Available to hire

Social Media Manager with experience leading strategy and execution for institutional and leadership-driven accounts
across Instagram, Tiktiok, Facebook and Youtube. Skilled in building content pillars, managing multi-brand editorial calendars,
and producing platform-native content from ideation through editing and publishing. Background in B2B and public sector communications, with hands-on experience managing social channels, monitoring community engagement, and optimizing
performance based on KPIs and audience behavior.

Skills

Copywriting

SEO

WordPress

Experience Level

Copywriting

Expert

SEO

Intermediate

WordPress

Intermediate

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Advanced

French

Beginner

Work Experience

Freelance Press Officer & Social Media Manager at Talk Comunicação

March 1, 2022 - November 1, 2024

Managed social media accounts for multiple clients; Planned and executed digital campaigns across platforms; Adapted messaging for different campaign goals and audiences; Executed influencer campaigns; Produced press releases and institutional materials for media distribution; Created platform-specific content aligned with institutional tone and positioning; Monitored engagement and adjusted content strategy based on analytics; Covered and translated offline events into digital-first content.