I am a multidisciplinary designer focused on building clear, elegant and effective visual experiences across branding, editorial and digital design. I work from concept to execution, helping brands translate ideas into cohesive identities, engaging content and user-friendly digital experiences. My approach combines strategic thinking, visual sensitivity and attention to detail to create work that is both functional and distinctive. My background includes brand identity, editorial design, UI/UX, e-commerce and digital marketing, often collaborating across teams to deliver consistent and purposeful outcomes. Selected projects available on Portfolio-> _Website not available. Sign in: https://www.twine.net/signup_ ---…

Carolina Povedano Marcos

I am a multidisciplinary designer focused on building clear, elegant and effective visual experiences across branding, editorial and digital design. I work from concept to execution, helping brands translate ideas into cohesive identities, engaging content and user-friendly digital experiences. My approach combines strategic thinking, visual sensitivity and attention to detail to create work that is both functional and distinctive. My background includes brand identity, editorial design, UI/UX, e-commerce and digital marketing, often collaborating across teams to deliver consistent and purposeful outcomes. Selected projects available on Portfolio-> _Website not available. Sign in: https://www.twine.net/signup_ ---…

Available to hire

I am a multidisciplinary designer focused on building clear, elegant and effective visual experiences across branding, editorial and digital design.

I work from concept to execution, helping brands translate ideas into cohesive identities, engaging content and user-friendly digital experiences. My approach combines strategic thinking, visual sensitivity and attention to detail to create work that is both functional and distinctive.

My background includes brand identity, editorial design, UI/UX, e-commerce and digital marketing, often collaborating across teams to deliver consistent and purposeful outcomes.

Selected projects available on Portfolio-> Website not available. Sign in: https://www.twine.net/signup

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Freelance Brand & Editorial Designer at Self-Employed
January 1, 1996 - Present
Specializing in brand identity, editorial design, and digital visual communication across print and digital formats. I create refined, functional design systems with a strong focus on typography, layout, and visual consistency.
Senior Graphic Designer / Art Director (Freelance) at Bowmen Ads
September 1, 2000 - March 31, 2014
Led branding, editorial, digital and print design projects, creating visual identities, layouts, and communication assets across multiple formats. Developed refined visual systems with a strong focus on typography, composition, and brand consistency.
Co-Founder & Graphic Designer / Digital Marketing Manager (Freelance) at Best for Pets Chile
June 30, 2014 - Present
Developed brand-consistent digital assets across eCommerce, landing pages, product communication, blog content, and social media. Worked on visual identity, UI direction, and marketing materials, ensuring consistency across digital touchpoints.

Education

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Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Professional Services, Software & Internet
    uniE621 LOA Wine Packaging & Brand Identity
    Premium brand identity and packaging design project for a wine collection developed with a refined, contemporary, and highly tactile visual approach. The work focused on creating a cohesive system across the range, combining elegant typography, material sensitivity, and a clear hierarchy to differentiate each tier while preserving a strong overall brand presence. My role included art direction, brand identity development, packaging design, and visual system definition, with special attention to premium positioning, consistency, and shelf impact.…
    uniE621 Med Journal Editorial Design
    Editorial design project for a refined journal concept, developed with a strong focus on typography, composition, and visual consistency. The project includes cover design, editorial layouts, and structured page systems created to deliver a clean, sophisticated, and engaging reading experience. My role covered art direction, layout design, and visual development, ensuring a polished editorial language across the full publication.…
    uniE621 Best For Pets — Brand, UI/UX & eCommerce Design
    Best For Pets is a real eCommerce project developed from scratch for a pet supplies store in Chile. This case study showcases an end-to-end approach combining brand identity, UI/UX, eCommerce structure, content design, and social media design to build a scalable pet care ecosystem. Key pillars: – Consistent visual identity system across touchpoints – Segmented dog and cat experiences (GUAU! / MIAU!) – Content-driven commerce and care guidance – Mobile-first shopping flows – Social content layer connected to the brand experience. The goal was to improve product discovery, trust, education, and conversion while maintaining a scalable design foundation across pages, modules, and campaigns.…
    uniE621 Ancient Scents Brand Identity & Packaging
    Brand identity and packaging design project for a premium home fragrance concept, developed with a refined, atmospheric, and editorial visual language. The work focused on creating a timeless and elevated identity through elegant typography, balanced compositions, and carefully considered packaging applications across the product experience. My role included art direction, logo development, packaging design, and visual system creation, with special attention to material feel, consistency, and premium brand expression.…
    uniE621 La Mesa 13 — Restaurant Branding & Digital Experience
    La Mesa 13 is a luxury restaurant branding and digital experience project that transforms the symbolism of the number 13 into a refined hospitality concept. From visual identity and typography to website design, social media direction, and brand applications, every detail revolves around exclusivity, elegance, and storytelling. The project combines editorial serif typography, a sophisticated black–ivory–gold palette, and a minimalist digital interface to create a cohesive fine dining brand experience across print, web, and social platforms. La Mesa 13 redefines superstition, turning it into desire — positioning table 13 as the most coveted seat in the restaurant.…
    uniE621 Círculo Bacardi — Wholesaler Loyalty Program
    A B2B loyalty program created for Bacardi España to reward national and regional spirit wholesalers through an aspirational incentive ecosystem. Built around sales performance and brand mix, the program transformed commercial achievement into premium gifts, singular experiences and global travel rewards.…
    uniE621 Taste Society — Premium Members Club & Brand Identity
    Taste Society is a conceptual premium members club built around the idea that dining is not a trend, but a cultural expression. The project explores an exclusive culinary ecosystem where access is curated, experiences are intentional, and taste becomes a form of belonging. From the metal membership card to the digital app experience, every touchpoint reflects discretion, refinement, and timeless luxury. Taste Society is not a discount club. It’s an invitation.…
    uniE621 2x2 Creativos — Visual Identity System
    A strategic visual identity system developed for a creative marketing studio specializing in branding and visual communication. The project merges handcrafted typography, high-contrast design, and a minimal color palette to create a scalable and cohesive brand system adaptable across print and digital environments.…
    uniE621 CAP PLANET — Streetwear Brand Identity
    CAP PLANET is a streetwear brand identity project inspired by skate culture, urban aesthetics and DIY expression. From logo design to apparel, accessories, footwear concepts and social media campaigns, this project builds a cohesive fashion branding system designed for contemporary street culture.…