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I help companies sharpen their positioning and build brands chosen for clarity—not price. My work sits at the intersection of positioning, visual identity, marketing leadership, and consumer behavior, grounded in neuromarketing. Now I’m focused on how AI can amplify branding and go-to-market: translating complex offerings into clear messaging, and turning strategy into usable digital products (landing pages and MVPs) quickly with no-code tools.…I help companies sharpen their positioning and build brands chosen for clarity—not price. My work sits at the intersection of positioning, visual identity, marketing leadership, and consumer behavior, grounded in neuromarketing. Now I’m focused on how AI can amplify branding and go-to-market: translating complex offerings into clear messaging, and turning strategy into usable digital products (landing pages and MVPs) quickly with no-code tools.

Carolina Prange

Brand Strategist, Marketing Strategist, Copywriter, +5

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I help companies sharpen their positioning and build brands chosen for clarity—not price. My work sits at the intersection of positioning, visual identity, marketing leadership, and consumer behavior, grounded in neuromarketing. Now I’m focused on how AI can amplify branding and go-to-market: translating complex offerings into clear messaging, and turning strategy into usable digital products (landing pages and MVPs) quickly with no-code tools.…I help companies sharpen their positioning and build brands chosen for clarity—not price. My work sits at the intersection of positioning, visual identity, marketing leadership, and consumer behavior, grounded in neuromarketing. Now I’m focused on how AI can amplify branding and go-to-market: translating complex offerings into clear messaging, and turning strategy into usable digital products (landing pages and MVPs) quickly with no-code tools.

Available to hire

I help companies sharpen their positioning and build brands chosen for clarity—not price. My work sits at the intersection of positioning, visual identity, marketing leadership, and consumer behavior, grounded in neuromarketing.

Now I’m focused on how AI can amplify branding and go-to-market: translating complex offerings into clear messaging, and turning strategy into usable digital products (landing pages and MVPs) quickly with no-code tools.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

German

Advanced

English

Advanced

Work Experience

Founder & Brand Strategist at Branding by Carol

July 1, 2025 - Present

Independent brand strategy practice supporting projects end to end—from diagnosing what blocks communication to building positioning, narrative and a complete brand system. Helps companies avoid price-based competition and become chosen for clarity by building value propositions and messaging aligned with the right clients. Provides Brand-to-Web execution, turning strategy into functional digital products such as landing pages, websites and MVP prototypes using AI and no-code tools.

Co-Founder (Brand, Positioning & Go-to-Market) at Rhizza Lab

January 1, 2025 - Present

B2B SaaS co-founding role for an AI-enabled platform that automates creation of proposals and reports, combining AI automation, professional design, and business-process know-how. Responsible for product branding, positioning, and go-to-market strategy—translating complex technical capabilities into clear messaging, defining personas and how the product reaches and wins initial customers.

Co-Founder at Rhizza Lab

January 1, 2025 - Present

Co-founded a B2B SaaS platform that automates the creation of proposals and reports, combining AI automation with professional design and business-process know-how. Owns product brand, positioning and go-to-market strategy, translating a complex technical solution into clear messaging and defining how the product reaches and wins early customers.

Marketing Coordinator at Tijolo Hub

December 1, 2022 - July 31, 2025

Led marketing strategy and execution for an innovation and startup hub, progressing from design intern to marketing coordinator. Led the brand rebranding and restructured communication processes (email, WhatsApp, Instagram) to improve clarity and closeness, increasing event attendance and member retention. Created editorial lines and graphic/presentation materials, and ran campaigns across digital and physical channels including branding and ticket sales for Tijolo Business (sold out).

Commercial Intern at VVolunteer

August 1, 2022 - August 1, 2023

Worked in the commercial area of a humanitarian intelligence and social-impact platform, supporting acquisition and relationship management of partners, sponsors and organizations. Prospecting and qualifying potential partners, preparing presentation and proposal materials, and maintaining ongoing follow-up. Contributed to strategic planning by organizing market information and supporting acquisition approaches.

Operations Manager at Wakepoint

June 1, 2021 - September 1, 2022

Operational and strategic management of an experiential events venue. Developed sales and client-relationship strategies and optimized internal processes to ensure consistent venue operation and client experience. Structured and documented processes to improve operational effectiveness.