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I’ve been in digital marketing for 6 years now. I enjoy it because it gives me a chance to use my skills in communication, creativity and also my math skills to achieve the ROI goals. I started as a intern and learned how to mannage campaigns in Meta, Google, Tiktok, Remarketing ads. That helped me to be where I am now, working in the ecommerce of two brands in the company.…

Carolina Wang

Marketing Analyst, Growth Marketer, Performance Marketer, +2

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I’ve been in digital marketing for 6 years now. I enjoy it because it gives me a chance to use my skills in communication, creativity and also my math skills to achieve the ROI goals. I started as a intern and learned how to mannage campaigns in Meta, Google, Tiktok, Remarketing ads. That helped me to be where I am now, working in the ecommerce of two brands in the company.…

Available to hire

I’ve been in digital marketing for 6 years now. I enjoy it because it gives me a chance to use my skills in communication, creativity and also my math skills to achieve the ROI goals. I started as a intern and learned how to mannage campaigns in Meta, Google, Tiktok, Remarketing ads. That helped me to be where I am now, working in the ecommerce of two brands in the company.

Skills

Experience Level

Facebook Ads

Expert

Google Ads

Expert

SQL

Expert

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Intermediate

Work Experience

Senior Performance Marketing Analyst at Boticário Group

September 1, 2023 - Present

Led the strategy, management, and optimization of Facebook Ads campaigns to drive e-commerce conversions; Oversaw budget allocation and performance analysis using ROI Hunter and Smartly; Focused on maximizing profitability (ROI) while driving new customer acquisition; Conducted in-depth data analysis with Looker, Google Sheets, and Google Analytics to optimize campaign performance; Led cross-functional projects, collaborating with teams such as Organic Social, Data, and CRM.

Performance Marketing Analyst at Dafiti Group

August 1, 2023 - October 16, 2025

Managed and optimized campaigns across Google Ads, RTB House, Criteo, and Microsoft Ads; Extracted and analyzed data using SQL, providing insights to enhance performances; Designed and executed acquisition tests, leveraging PMax and mid-funnel Criteo strategies; Developed full-funnel campaign structures and new customer acquisition strategies; Worked closely with merchandising, pricing, and other departments to identify growth opportunities.

Junior Performance Marketing Analyst at Dafiti Group

February 1, 2022 - October 16, 2025

Managed paid media campaigns across Facebook, TikTok, and Pinterest Ads; Conducted A/B testing to improve acquisition and retention strategies; Analyzed campaign performance and provided data-driven recommendations; Monitored Brand Lift studies and live commerce initiatives to assess impact.

FP&A Intern at Dafiti Group

November 1, 2019 - October 16, 2025

Supported financial forecasting, budgeting, and investor reporting; Tracked and analyzed fixed expenses, preparing monthly performance presentations.