Carolina Wang
I’ve been in digital marketing for 6 years now. I enjoy it because it gives me a chance to use my skills in communication, creativity and also my math skills to achieve the ROI goals.
About
I’ve been in digital marketing for 6 years now. I enjoy it because it gives me a chance to use my skills in communication, creativity and also my math skills to achieve the ROI goals. I started as a intern and learned how to mannage campaigns in Meta, Google, Tiktok, Remarketing ads. That helped me to be where I am now, working in the ecommerce of two brands in the company.
- 7 years' experience
- Joined October 2025
Languages
- PortugueseFluent
- EnglishAdvanced
- Spanish; CastilianIntermediate
Industry experience
- Software & Internet
- Retail
- Media & Entertainment
- Professional Services
- Other
Work experience· 4 roles
Led the strategy, management, and optimization of Facebook Ads campaigns to drive e-commerce conversions; Oversaw budget allocation and performance analysis using ROI Hunter and Smartly; Focused on maximizing profitability (ROI) while driving new customer acquisition; Conducted in-depth data analysis with Looker, Google Sheets, and Google Analytics to optimize campaign performance; Led cross-functional projects, collaborating with teams such as Organic Social, Data, and CRM.
Managed and optimized campaigns across Google Ads, RTB House, Criteo, and Microsoft Ads; Extracted and analyzed data using SQL, providing insights to enhance performances; Designed and executed acquisition tests, leveraging PMax and mid-funnel Criteo strategies; Developed full-funnel campaign structures and new customer acquisition strategies; Worked closely with merchandising, pricing, and other departments to identify growth opportunities.
Managed paid media campaigns across Facebook, TikTok, and Pinterest Ads; Conducted A/B testing to improve acquisition and retention strategies; Analyzed campaign performance and provided data-driven recommendations; Monitored Brand Lift studies and live commerce initiatives to assess impact.
Education
Hire Carolina Wang today
Post a job and invite Carolina, or contact them directly. No hidden commission.