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Creative and strategic marketing professional with 8+ years of experience driving brand growth, e-commerce performance, and digital campaigns across DTC and fashion sectors. Blending a background in design with deep expertise in branding, content strategy, and Shopify optimisation. Proven track record in leading cross-functional teams, scaling online stores, and delivering engaging digital experiences that increase engagement, conversion, and retention. Highlights include: - Driving a 200% YoY online sales increase as Creative Director for a U.S. fashion brand. - Scaling a Portuguese fashion brand’s e-commerce share from 10% to 25% and contributing to 250% overall growth in 2020. - Launching a Brazilian children’s brand from scratch and managing its transition post-launch. - Managing full-cycle e-commerce, digital campaigns, and product launches in startup environments.…Creative and strategic marketing professional with 8+ years of experience driving brand growth, e-commerce performance, and digital campaigns across DTC and fashion sectors. Blending a background in design with deep expertise in branding, content strategy, and Shopify optimisation. Proven track record in leading cross-functional teams, scaling online stores, and delivering engaging digital experiences that increase engagement, conversion, and retention. Highlights include: - Driving a 200% YoY online sales increase as Creative Director for a U.S. fashion brand. - Scaling a Portuguese fashion brand’s e-commerce share from 10% to 25% and contributing to 250% overall growth in 2020. - Launching a Brazilian children’s brand from scratch and managing its transition post-launch. - Managing full-cycle e-commerce, digital campaigns, and product launches in startup environments.

Caroline Botelho

Creative Director, Brand Designer, Growth Marketer, +4

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Creative and strategic marketing professional with 8+ years of experience driving brand growth, e-commerce performance, and digital campaigns across DTC and fashion sectors. Blending a background in design with deep expertise in branding, content strategy, and Shopify optimisation. Proven track record in leading cross-functional teams, scaling online stores, and delivering engaging digital experiences that increase engagement, conversion, and retention. Highlights include: - Driving a 200% YoY online sales increase as Creative Director for a U.S. fashion brand. - Scaling a Portuguese fashion brand’s e-commerce share from 10% to 25% and contributing to 250% overall growth in 2020. - Launching a Brazilian children’s brand from scratch and managing its transition post-launch. - Managing full-cycle e-commerce, digital campaigns, and product launches in startup environments.…Creative and strategic marketing professional with 8+ years of experience driving brand growth, e-commerce performance, and digital campaigns across DTC and fashion sectors. Blending a background in design with deep expertise in branding, content strategy, and Shopify optimisation. Proven track record in leading cross-functional teams, scaling online stores, and delivering engaging digital experiences that increase engagement, conversion, and retention. Highlights include: - Driving a 200% YoY online sales increase as Creative Director for a U.S. fashion brand. - Scaling a Portuguese fashion brand’s e-commerce share from 10% to 25% and contributing to 250% overall growth in 2020. - Launching a Brazilian children’s brand from scratch and managing its transition post-launch. - Managing full-cycle e-commerce, digital campaigns, and product launches in startup environments.

Available to hire

Creative and strategic marketing professional with 8+ years of experience driving brand growth, e-commerce performance, and digital campaigns across DTC and fashion sectors. Blending a background in design with deep expertise in branding, content strategy, and Shopify optimisation. Proven track record in leading cross-functional teams, scaling online stores, and delivering engaging digital experiences that increase engagement, conversion, and retention.

Highlights include:

Driving a 200% YoY online sales increase as Creative Director for a U.S. fashion brand.
Scaling a Portuguese fashion brand’s e-commerce share from 10% to 25% and contributing to 250% overall growth in 2020.
Launching a Brazilian children’s brand from scratch and managing its transition post-launch.
Managing full-cycle e-commerce, digital campaigns, and product launches in startup environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Creative Director at Solride Inc

June 1, 2023 - Present

Led creative strategy, e-commerce management, and brand development. Headed the launch of a new Shopify store theme, enhancing UX/UI and boosting conversions. Created data-driven content for email, SMS, and social media, improving engagement and conversion rates. Managed collaborations with agencies, influencers, and event partners. Drove a 210% YoY online shop sales growth in 2023 and increased net profit by 51% in 2024 vs 2023.

Marketing Manager at Plus351.pt

March 1, 2020 - July 31, 2022

Owned Shopify store and multi-channel marketing calendar. Developed content strategy for blog and social media. Managed email marketing automation and newsletters (Omnisend). Planned and executed paid advertising campaigns (Facebook, Google Ads). Directed styling and production for seasonal photo shoots. Introduced shift from conventional to organic cotton in core product lines. Played a key role in international expansion; negotiated with partners across multiple countries. Supported 250% business growth in 2020 and doubled company revenue in 2021.

Freelance E-commerce & Digital Marketing Consultant at Remote

January 1, 2018 - December 31, 2023

Provided customized e-commerce, branding and marketing solutions to DTC brands.

Freelance – E-commerce & Digital Marketing Consultant at Remote

January 1, 2018 - January 1, 2023

Provided customized e-commerce, branding and marketing solutions to DTC brands.

Designer & E-commerce Manager at Off White Cat

November 1, 2017 - November 30, 2019

Oversaw the complete digital presence of a native e-commerce fashion brand. Managed product development, website optimization, and social media campaigns. Collaborated directly with the founder on creative and strategic decisions. Contributed to product design, marketing campaigns, and customer experience strategies. Gained hands-on exposure to full-cycle e-commerce management in a startup environment.