Hi, I’m Caroline. I’m a creative with over 10 years of experience in marketing and brand design. Throughout my career, I’ve worked across many areas of creative, from developing brand identities and marketing campaigns to designing digital and print materials that support real business goals. Most recently, I led brand and creative initiatives at Willow Bridge Property Company, where I helped guide the transition from Lincoln Property Company to Willow Bridge, ensuring a cohesive brand across marketing, recruitment, and internal communications. I’ve also worked closely with marketing teams, leadership, and external partners to bring ideas to life through thoughtful design and strong storytelling. What sets me apart is my ability to combine strategic thinking with hands-on design. I love digging into a brand, understanding what makes it unique, and translating that into creative that feels intentional, polished, and impactful.

Caroline Kustu

Hi, I’m Caroline. I’m a creative with over 10 years of experience in marketing and brand design. Throughout my career, I’ve worked across many areas of creative, from developing brand identities and marketing campaigns to designing digital and print materials that support real business goals. Most recently, I led brand and creative initiatives at Willow Bridge Property Company, where I helped guide the transition from Lincoln Property Company to Willow Bridge, ensuring a cohesive brand across marketing, recruitment, and internal communications. I’ve also worked closely with marketing teams, leadership, and external partners to bring ideas to life through thoughtful design and strong storytelling. What sets me apart is my ability to combine strategic thinking with hands-on design. I love digging into a brand, understanding what makes it unique, and translating that into creative that feels intentional, polished, and impactful.

Available to hire

Hi, I’m Caroline. I’m a creative with over 10 years of experience in marketing and brand design. Throughout my career, I’ve worked across many areas of creative, from developing brand identities and marketing campaigns to designing digital and print materials that support real business goals.

Most recently, I led brand and creative initiatives at Willow Bridge Property Company, where I helped guide the transition from Lincoln Property Company to Willow Bridge, ensuring a cohesive brand across marketing, recruitment, and internal communications. I’ve also worked closely with marketing teams, leadership, and external partners to bring ideas to life through thoughtful design and strong storytelling.

What sets me apart is my ability to combine strategic thinking with hands-on design. I love digging into a brand, understanding what makes it unique, and translating that into creative that feels intentional, polished, and impactful.

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Work Experience

National Creative Director at Willow Bridge Property Company
July 1, 2018 - July 1, 2024
Led the brand transition from Lincoln Property Company to Willow Bridge Property Company, establishing external-facing templates for recruitment and growth while directing creative strategy to ensure a unified brand in the multifamily industry. Managed projects via Monday.com, boosting productivity by 44% and developing brand concepts for property pitches. Created content for national workshops, trained regional teams on brand development and creative strategy, and grew social presence through partnerships with digital creators. Oversaw the redesign of the internal charity brand to align with the Willow Bridge/LPC identity and collaborated with UX/UI designers using Figma to ensure brand consistency across digital experiences.
Senior Designer at Somnomed
June 1, 2016 - July 1, 2018
Directed and overhauled brand design and style guidelines for global and national applications, refining the brand voice and ensuring alignment with objectives. Led design strategy for corporate, B2B, and B2C collateral, advertisements, and trade shows. Produced creative content and managed digital and social campaigns for current and prospective patients and clients in the sleep apnea and dentistry industries. Educated clients on brand value within practices to strengthen partnerships.
Copywriter at Rapp
June 1, 2015 - February 1, 2016
Produced creative strategies and concepts for new business pitches, delivering impactful and innovative ideas to win opportunities. Developed and executed campaigns and content for Cinemark, driving brand engagement and visibility. Crafted engaging content for American Family Insurance, including emails, digital banners, direct mail, and social media campaigns.
Graphic Designer/Copywriter at AIS Media
January 1, 2015 - June 1, 2015
C crafted and executed a digital infographic for Mgage, simplifying the IoT concept for presentation at Mobile World Congress 2015. Designed collateral for DeKalb County School District, promoting digital connections and engagement within the community.
Junior Creative at Disney Yellow Shoes
June 1, 2013 - June 1, 2014
Developed year-round creative concepts for Aulani Resort, Disneyland Resort, and Adventures by Disney, enhancing brand storytelling and engagement. Created and executed a gamified, collectible newspaper infographic for Disneyland Resort, tailored for the Canadian audience. Contributed to the creative process on photo shoots and commercial sets for Aulani Resort and Disneyland Resort, ensuring alignment with brand vision and aesthetics.
Independent Creative Director at ZipCode Creative
September 1, 2025 - Present
Drive brand development and visual identity creation for multifamily communities and vendor affiliates, grounded in market research and competitive analysis. Design scalable brand systems across social, print, signage, digital experiences, and environmental applications. Partner with and art direct designers and illustrators to develop cohesive brand assets and campaign creative. Deliver strategic creative solutions that enhance brand differentiation and support leasing and revenue objectives.

Education

Bachelor of Arts, Advertising Design at ArtCenter College of Design
September 1, 2008 - April 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Real Estate & Construction, Professional Services, Media & Entertainment