I am a journalist with extensive experience in Press Office and Internal Communication, working with clients in diverse sectors including education, retail, and technology. My journey has also led me to delve into Digital Marketing and Content Marketing, allowing me to creatively engage audiences through various platforms. My passion lies in crafting compelling narratives that resonate and inform.

Caroline Bayssat

I am a journalist with extensive experience in Press Office and Internal Communication, working with clients in diverse sectors including education, retail, and technology. My journey has also led me to delve into Digital Marketing and Content Marketing, allowing me to creatively engage audiences through various platforms. My passion lies in crafting compelling narratives that resonate and inform.

Available to hire

I am a journalist with extensive experience in Press Office and Internal Communication, working with clients in diverse sectors including education, retail, and technology. My journey has also led me to delve into Digital Marketing and Content Marketing, allowing me to creatively engage audiences through various platforms. My passion lies in crafting compelling narratives that resonate and inform.

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Experience Level

Expert

Language

Portuguese
Fluent
English
Fluent
French
Fluent

Work Experience

Content Writer Freelancer at Conteúdo Tec
March 1, 2017 - Present
Focused on writing engaging content for Magazine Luiza's blog and website, aimed at enhancing product usability and increasing customer engagement.
Content Writer Freelancer at Rock Content
March 1, 2017 - Present
Developed a variety of content across multiple topics including education, business, and more, ensuring credibility and engagement.
Digital Communication Specialist - temporary at Norsk Hydro Brasil
January 2, 2024 - June 2, 2024
Managed social media content and strategy, organized posts, and covered corporate events, focusing on Instagram, Facebook, and LinkedIn.
Content Marketing Analyst at Martech Digital
February 14, 2022 - August 14, 2022
Contributed to editorial planning and managed content creation, focusing on B2B marketing strategies for IT companies.
Senior Communication Analyst at Temple Comunicação
January 3, 2019 - July 7, 2020
Led internal communication and engagement strategies for Norsk Hydro, contributing to various internal campaign initiatives.
Content Marketing Analyst at Martech Digital
January 1, 2023 - July 27, 2023
Participated in creating editorial plans and monitored the content production of various clients while optimizing for SEO.
Copywriter; Content Writer; Planner strategist at Agência Bulls
October 1, 2020 - December 15, 2021
Produced and managed content for social networks and blogs for various clients, enhancing their online presence.

Education

Degree in Journalism at Universidade da Amazônia - UNAMA
February 1, 2004 - January 3, 2008
Social Communication Journalism at Universidade da Amazônia - UNAMA
February 1, 2004 - January 3, 2008

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Retail, Media & Entertainment