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Hi, I’m Caroline Riboulet, digital marketing consultant with a DAS in Digital Marketing from Geneva University. I help SMEs and individuals grow through a blend of SEO/SEA, content strategy, UX and community management, delivering multilingual, data-driven campaigns that boost visibility and engagement. I partner with clients to define distinctive visual identities, craft effective marketing programs and manage complex projects end-to-end. I’m adaptable, collaborative, and focused on turning insights into measurable business results.…Hi, I’m Caroline Riboulet, digital marketing consultant with a DAS in Digital Marketing from Geneva University. I help SMEs and individuals grow through a blend of SEO/SEA, content strategy, UX and community management, delivering multilingual, data-driven campaigns that boost visibility and engagement. I partner with clients to define distinctive visual identities, craft effective marketing programs and manage complex projects end-to-end. I’m adaptable, collaborative, and focused on turning insights into measurable business results.

Caroline Riboulet

Digital Marketer, Marketing Strategist, Content Strategist, +6

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Hi, I’m Caroline Riboulet, digital marketing consultant with a DAS in Digital Marketing from Geneva University. I help SMEs and individuals grow through a blend of SEO/SEA, content strategy, UX and community management, delivering multilingual, data-driven campaigns that boost visibility and engagement. I partner with clients to define distinctive visual identities, craft effective marketing programs and manage complex projects end-to-end. I’m adaptable, collaborative, and focused on turning insights into measurable business results.…Hi, I’m Caroline Riboulet, digital marketing consultant with a DAS in Digital Marketing from Geneva University. I help SMEs and individuals grow through a blend of SEO/SEA, content strategy, UX and community management, delivering multilingual, data-driven campaigns that boost visibility and engagement. I partner with clients to define distinctive visual identities, craft effective marketing programs and manage complex projects end-to-end. I’m adaptable, collaborative, and focused on turning insights into measurable business results.

Available to hire

Hi, I’m Caroline Riboulet, digital marketing consultant with a DAS in Digital Marketing from Geneva University. I help SMEs and individuals grow through a blend of SEO/SEA, content strategy, UX and community management, delivering multilingual, data-driven campaigns that boost visibility and engagement.

I partner with clients to define distinctive visual identities, craft effective marketing programs and manage complex projects end-to-end. I’m adaptable, collaborative, and focused on turning insights into measurable business results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

French

Fluent

English

Advanced

German

Intermediate

Italian

Beginner

Work Experience

Independent Digital Marketing Consultant at Baya Consulting / Freelance

September 1, 2021 - Present

Pilotage de stratégies marketing et communication digitale ciblées; migration de sites web multilingues sur Wordpress et intégration d'une solution e-commerce B2B; SEO/SEA optimisation; campagnes Google Ads, LinkedIn et newsletters; contenus optimisés SEO; suivi des KPIs via dashboards sur-mesure; collaboration en binôme avec une autre consultante indépendante.

Brand Portfolio Manager (Cosmetics & Luxury) at Freelance / Genève

January 1, 2017 - June 30, 2018

Gestion d'un portefeuille de dix marques: lancements, rentabilité, optimisation du portefeuille; stratégie e-merchandising et référencement sur Amazon UK/EU (800+ produits).

E-merchandising & SEO Manager at Amazon UK/EU

January 1, 2010 - December 31, 2016

Stratégie e-merchandising et référencement pour 800+ produits; optimisation de visibilité et performance.

Digital Merchandising & Training Specialist at Procter & Gamble / Max Factor (Monde)

January 1, 2008 - December 31, 2009

Transformation digitale et formation des équipes commerciales; développement de best practices; pilotage des données de performance de 2000 conseillères internationales.

Brand Manager - Cover Girl Make-Up at Procter & Gamble

April 1, 2000 - January 31, 2008

Gestion de la marque Cover Girl Make-Up à l'échelle Suisse; résultats: ventes records, parts de marché et rentabilité accrue; développement de portefeuille produit.

Gestionnaire Immobilier - Résidences de vacances at Verbiers Residences

January 1, 1991 - March 1, 2000

Gestion d'une équipe de 3, supports de vente (web, CD-ROM, print); gestion comptable et amélioration de la rentabilité.

Education

Digital Communication , Web and Social Media Expertise at Université de Genève

September 2, 2018 - July 1, 2019

• Digital transformation • Define a digital marketing strategy • Develop a corporate digital communication • Social media • Web and social media listening • E-reputation • SEO • Build a website using Wordpress CMS and master writing online • Design a mobile application • Communication regulations (GDPR...)

Marketing Management Federal Diploma of Higher Education at Swiss Federal Office for Technology and Professional Education

September 1, 2002 - June 30, 2004