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I manage end-to-end social media strategy, content creation, and community building, with a portfolio focusing on campaign execution, international events, and agentic marketing frameworks. My background includes building organic channels for technical audiences, translating complex operational topics into clear messaging, and working with enterprise buyer profiles. Beyond front-facing content, I handle the operational infrastructure required to scale digital projects: managing HubSpot automation, deploying targeted email marketing campaigns, analyzing performance data, and building structured content roadmaps. My execution experience spans corporate marketing at Luware in Zurich, e-commerce operations at MyBikePlan, marketing agency at Claim and broadcast production management at RTP. Core Expertise: - Social Media & Community: Channels management, audience growth, copy execution, and community architecture. Campaigns & Events: End-to-end promotional strategy, event logistics, and on-the-ground support. Marketing Operations: HubSpot automation, email marketing setup, analytics tracking, and performance optimization. Based in Zug, Switzerland. Native Portuguese, fluent English (C2), conversational Spanish (B1), and beginner German (transitioning from A2 to B1).…I manage end-to-end social media strategy, content creation, and community building, with a portfolio focusing on campaign execution, international events, and agentic marketing frameworks. My background includes building organic channels for technical audiences, translating complex operational topics into clear messaging, and working with enterprise buyer profiles. Beyond front-facing content, I handle the operational infrastructure required to scale digital projects: managing HubSpot automation, deploying targeted email marketing campaigns, analyzing performance data, and building structured content roadmaps. My execution experience spans corporate marketing at Luware in Zurich, e-commerce operations at MyBikePlan, marketing agency at Claim and broadcast production management at RTP. Core Expertise: - Social Media & Community: Channels management, audience growth, copy execution, and community architecture. Campaigns & Events: End-to-end promotional strategy, event logistics, and on-the-ground support. Marketing Operations: HubSpot automation, email marketing setup, analytics tracking, and performance optimization. Based in Zug, Switzerland. Native Portuguese, fluent English (C2), conversational Spanish (B1), and beginner German (transitioning from A2 to B1).

Carolina Duarte

Social Media Manager, Content Creator, Marketing Strategist, +6

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I manage end-to-end social media strategy, content creation, and community building, with a portfolio focusing on campaign execution, international events, and agentic marketing frameworks. My background includes building organic channels for technical audiences, translating complex operational topics into clear messaging, and working with enterprise buyer profiles. Beyond front-facing content, I handle the operational infrastructure required to scale digital projects: managing HubSpot automation, deploying targeted email marketing campaigns, analyzing performance data, and building structured content roadmaps. My execution experience spans corporate marketing at Luware in Zurich, e-commerce operations at MyBikePlan, marketing agency at Claim and broadcast production management at RTP. Core Expertise: - Social Media & Community: Channels management, audience growth, copy execution, and community architecture. Campaigns & Events: End-to-end promotional strategy, event logistics, and on-the-ground support. Marketing Operations: HubSpot automation, email marketing setup, analytics tracking, and performance optimization. Based in Zug, Switzerland. Native Portuguese, fluent English (C2), conversational Spanish (B1), and beginner German (transitioning from A2 to B1).…I manage end-to-end social media strategy, content creation, and community building, with a portfolio focusing on campaign execution, international events, and agentic marketing frameworks. My background includes building organic channels for technical audiences, translating complex operational topics into clear messaging, and working with enterprise buyer profiles. Beyond front-facing content, I handle the operational infrastructure required to scale digital projects: managing HubSpot automation, deploying targeted email marketing campaigns, analyzing performance data, and building structured content roadmaps. My execution experience spans corporate marketing at Luware in Zurich, e-commerce operations at MyBikePlan, marketing agency at Claim and broadcast production management at RTP. Core Expertise: - Social Media & Community: Channels management, audience growth, copy execution, and community architecture. Campaigns & Events: End-to-end promotional strategy, event logistics, and on-the-ground support. Marketing Operations: HubSpot automation, email marketing setup, analytics tracking, and performance optimization. Based in Zug, Switzerland. Native Portuguese, fluent English (C2), conversational Spanish (B1), and beginner German (transitioning from A2 to B1).

Next availability:

September 21, 2026

Zurich, Switzerland

I manage end-to-end social media strategy, content creation, and community building, with a portfolio focusing on campaign execution, international events, and agentic marketing frameworks. My background includes building organic channels for technical audiences, translating complex operational topics into clear messaging, and working with enterprise buyer profiles.

Beyond front-facing content, I handle the operational infrastructure required to scale digital projects: managing HubSpot automation, deploying targeted email marketing campaigns, analyzing performance data, and building structured content roadmaps. My execution experience spans corporate marketing at Luware in Zurich, e-commerce operations at MyBikePlan, marketing agency at Claim and broadcast production management at RTP.

Core Expertise:

Social Media & Community: Channels management, audience growth, copy execution, and community architecture.
Campaigns & Events: End-to-end promotional strategy, event logistics, and on-the-ground support.
Marketing Operations: HubSpot automation, email marketing setup, analytics tracking, and performance optimization.

Based in Zug, Switzerland. Native Portuguese, fluent English (C2), conversational Spanish (B1), and beginner German (transitioning from A2 to B1).

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Intermediate

German

Beginner

French

Beginner

Work Experience

Marketing Intern at Luware AG

October 1, 2025 - Present

Working across content marketing, event management, HubSpot management, marketing automation, and lead generation within a B2B SaaS environment. • Research and develop organic strategies across channels to identify new awareness and community-building opportunities. • Create and manage content for social media, email marketing, webinars, and corporate communications. • Support website and landing page updates to ensure consistent messaging and user experience. • Coordinate webinars, trade shows, and other marketing initiatives from planning through post-event follow-up. • Manage HubSpot campaigns, marketing automation workflows, and lead management processes. • Collaborate with internal stakeholders, sales teams, external partners, and vendors to deliver marketing projects. • Support reporting, CRM management, and process improvement initiatives.

Marketing & Operations Intern at MyBikePlan

May 1, 2025 - July 31, 2024

Supported daily marketing and operations activities within a fast-paced e-commerce environment. • Managed product listings and content updates in WordPress, contributing to website accuracy and user experience. • Assisted with order processing, logistics coordination, stock monitoring, and invoice verification. • Maintained and updated product information in the PIM system to support data consistency and operational efficiency. • Identified opportunities for workflow improvements and supported process optimization initiatives.

Project Coordinator at Purple Hat

February 1, 2025 - May 13, 2025

Fixed-term project-based contract focused on coordinating project delivery and supporting an international remote team. • Assigned and monitored tasks, tracked project progress, and supported the successful delivery of project milestones. • Coordinated team activities and facilitated effective communication across remote team members. • Supported onboarding activities, process documentation, and knowledge transfer initiatives. • Identified workflow challenges and contributed to process improvements to enhance team efficiency and project delivery.

Junior Operations Specialist at MyBikePlan

August 1, 2024 - January 31, 2025

Promoted to support end-to-end operational processes, ensuring efficient order management and coordination across suppliers, logistics partners, and internal teams. • Managed order validation, supplier communication, and shipment tracking to support timely delivery and customer satisfaction. • Coordinated with logistics partners to optimize delivery schedules and resolve operational issues. • Maintained product and operational data within the PIM system, ensuring accuracy and consistency across platforms. • Collaborated with sales and customer-facing teams to resolve order, payment, and delivery-related inquiries. • Contributed to process improvements focused on data quality, workflow efficiency, and operational performance.

Relocation Period from Portugal to Switzerland at N/A

September 1, 2023 - March 31, 2024

Personal Assistant at Claim

November 1, 2021 - August 31, 2023

• Provided executive assistance to the CEO, managing calendars, internal and external communications, and meeting coordination with clients and partners. • Acted as liaison between leadership and internal teams, ensuring alignment on priorities and smooth execution of daily operations. • Prepared client-facing documents, meeting notes, and follow-up materials that supported decision-making and strengthened business relationships. • Ensured confidentiality, task ownership, and structure in a dynamic work environment, contributing to office-wide productivity.

Marketing and Social Media Intern at Claim

December 1, 2020 - October 31, 2021

• Assisted in the creation of integrated marketing strategies for B2B clients, contributing to brand positioning, messaging, and campaign execution. • Co-created digital content across platforms and collaborated closely with designers, gaining hands-on skills in visual branding and creative consistency. • Supported the organization and delivery of client events, managing logistics and brand representation to ensure impactful audience experiences. • Strengthened stakeholder relationships through proactive communication and attention to detail, aligning execution with client expectations.

Producer at RTP

August 1, 2019 - November 30, 2020

• Managed end-to-end production of international content for national broadcast, coordinating voiceover talent, studio bookings, and technical teams. • Performed final quality checks and content approvals, ensuring compliance with editorial and technical standards before public airing. • Streamlined internal scheduling and communication processes, improving turnaround time and delivery reliability across multilingual projects.