Hybrid Graphic Designer at Grupo CEL

Developed and maintained brand identities, ensuring consistent visual language across channels. Led design initiatives for branding, marketing, and product communications, translating strategic goals into compelling visuals. Created go-to-market assets for launches, including presentations, social media content, and print materials. Collaborated with marketing and product teams to strengthen brand consistency and audience engagement. Adapted global content to local audiences, considering cultural nuances and local market needs. Partnered with Design and Engineering to strengthen usability and visual consistency across the product. Delivered high-quality deliverables on tight deadlines while upholding design standards and brand guidelines.