I'm Ana Carolina, a multilingual digital marketer based in Lisbon, Portugal. I have hands-on experience in social media campaign execution, content creation, and performance tracking across international platforms. I’ve grown engagement for institutional and commercial brands, including a UN-backed campaign reaching 97K users/month. I’m Google-certified in Digital Marketing & E-Commerce, with working knowledge of analytics tools, CMS platforms, and graphic design. I thrive working remotely and communicate across cultures in five languages. I’ve held roles from UN communications to university outreach and brand storytelling for remote cosmetics projects. I’m skilled in copywriting, content strategy, market research, and email marketing, and I enjoy turning complex ideas into clear, engaging content that resonates with diverse audiences.…

Ana Carolina Dos Santos Novaes

I'm Ana Carolina, a multilingual digital marketer based in Lisbon, Portugal. I have hands-on experience in social media campaign execution, content creation, and performance tracking across international platforms. I’ve grown engagement for institutional and commercial brands, including a UN-backed campaign reaching 97K users/month. I’m Google-certified in Digital Marketing & E-Commerce, with working knowledge of analytics tools, CMS platforms, and graphic design. I thrive working remotely and communicate across cultures in five languages. I’ve held roles from UN communications to university outreach and brand storytelling for remote cosmetics projects. I’m skilled in copywriting, content strategy, market research, and email marketing, and I enjoy turning complex ideas into clear, engaging content that resonates with diverse audiences.…

Available to hire

I’m Ana Carolina, a multilingual digital marketer based in Lisbon, Portugal. I have hands-on experience in social media campaign execution, content creation, and performance tracking across international platforms. I’ve grown engagement for institutional and commercial brands, including a UN-backed campaign reaching 97K users/month. I’m Google-certified in Digital Marketing & E-Commerce, with working knowledge of analytics tools, CMS platforms, and graphic design. I thrive working remotely and communicate across cultures in five languages.

I’ve held roles from UN communications to university outreach and brand storytelling for remote cosmetics projects. I’m skilled in copywriting, content strategy, market research, and email marketing, and I enjoy turning complex ideas into clear, engaging content that resonates with diverse audiences.

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Language

Portuguese
Fluent
English
Fluent
Italian
Fluent
Spanish; Castilian
Advanced
French
Advanced

Work Experience

Strategic Communication Intern at United Nations Regional Information Centre for Western Europe – Portugal Desk
September 1, 2025 - February 28, 2026
Planned, scheduled, and monitored social media campaigns across digital platforms, reaching 97K users/month with 10K+ interactions. Tracked and reported on campaign performance metrics, providing insights to improve audience engagement and content strategy. Developed multilingual copywriting and adapted video content and graphics aligned with UN brand standards. Supported communication strategy development to boost campaign impact across digital channels.
Communications Assistant at University of Pavia – International Relations Office
February 1, 2024 - June 30, 2024
Created bilingual (English/Italian) content for digital channels targeting international student audiences. Managed and updated website content via CMS (WordPress), ensuring accuracy and relevance. Published newsletters and visual materials; supported webinars and information sessions.
Social Media Content Creator at Sempre Bela Cosmetics
September 4, 2023 - February 2, 2024
- Created and published Instagram content aligned with brand identity, promoting products and growing community engagement. - Monitored post-performance analytics and used insights to refine content strategy and audience targeting. - Interacted with followers to foster community participation and brand loyalty.

Education

Bachelor of Arts (BA) in Communication, Innovation and Multimedia at Università degli Studi di Pavia
September 26, 2022 - July 15, 2025
Erasmus+ program at Universidad Autónoma de Barcelona
September 9, 2024 - February 7, 2025

Qualifications

Digital Marketing & E-Commerce Professional Certificate – Google
March 1, 2026 - April 8, 2026
Digital Marketing – LinkedIn Learning
April 1, 2024 - April 8, 2026
Cambridge English C2 Proficiency
March 1, 2025 - April 8, 2026
DELE B2 – Spanish
May 1, 2025 - April 8, 2026

Industry Experience

Media & Entertainment, Education, Government, Non-Profit Organization, Professional Services, Software & Internet
    paper Strategic Communication for the UN

    The main goal was to adapt complex UN-related topics into engaging, audience-focused social media content. I created accessible posts using clear, easy-to-understand language combined with dynamic and visually appealing formats. As a result, I achieved an average monthly reach of 97K, generated 10K monthly engagements, and drove 4.5% follower growth over a period of 5 months.