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Hi there, I'm Caroline Zhuo, a results-driven Social Media Manager with 6+ years of experience growing brand accounts from zero across TikTok, Instagram, YouTube, and Facebook. I specialize in cold-start growth, KOL/influencer programs, and Shopify DTC store operations, with a track record like building a TikTok account to 60k+ followers and 20M+ video views in 3 months, plus managing 300+ KOL relationships that contributed over 15% of brand sales. I'm currently building an independent jewelry brand (LUMI) to deepen hands-on expertise in full-funnel e-commerce from content to conversion. Fluent in English and Mandarin and open to remote roles.…Hi there, I'm Caroline Zhuo, a results-driven Social Media Manager with 6+ years of experience growing brand accounts from zero across TikTok, Instagram, YouTube, and Facebook. I specialize in cold-start growth, KOL/influencer programs, and Shopify DTC store operations, with a track record like building a TikTok account to 60k+ followers and 20M+ video views in 3 months, plus managing 300+ KOL relationships that contributed over 15% of brand sales. I'm currently building an independent jewelry brand (LUMI) to deepen hands-on expertise in full-funnel e-commerce from content to conversion. Fluent in English and Mandarin and open to remote roles.

Caro Zhuo

Social Media Manager, Content Producer, Content Creator, +2

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Hi there, I'm Caroline Zhuo, a results-driven Social Media Manager with 6+ years of experience growing brand accounts from zero across TikTok, Instagram, YouTube, and Facebook. I specialize in cold-start growth, KOL/influencer programs, and Shopify DTC store operations, with a track record like building a TikTok account to 60k+ followers and 20M+ video views in 3 months, plus managing 300+ KOL relationships that contributed over 15% of brand sales. I'm currently building an independent jewelry brand (LUMI) to deepen hands-on expertise in full-funnel e-commerce from content to conversion. Fluent in English and Mandarin and open to remote roles.…Hi there, I'm Caroline Zhuo, a results-driven Social Media Manager with 6+ years of experience growing brand accounts from zero across TikTok, Instagram, YouTube, and Facebook. I specialize in cold-start growth, KOL/influencer programs, and Shopify DTC store operations, with a track record like building a TikTok account to 60k+ followers and 20M+ video views in 3 months, plus managing 300+ KOL relationships that contributed over 15% of brand sales. I'm currently building an independent jewelry brand (LUMI) to deepen hands-on expertise in full-funnel e-commerce from content to conversion. Fluent in English and Mandarin and open to remote roles.

Available to hire

Hi there, I’m Caroline Zhuo, a results-driven Social Media Manager with 6+ years of experience growing brand accounts from zero across TikTok, Instagram, YouTube, and Facebook. I specialize in cold-start growth, KOL/influencer programs, and Shopify DTC store operations, with a track record like building a TikTok account to 60k+ followers and 20M+ video views in 3 months, plus managing 300+ KOL relationships that contributed over 15% of brand sales.

I’m currently building an independent jewelry brand (LUMI) to deepen hands-on expertise in full-funnel e-commerce from content to conversion. Fluent in English and Mandarin and open to remote roles.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Founder & Brand Manager at LUMI Jewelry

March 1, 2026 - Present

Built and operated a Shopify DTC store from scratch, including product selection, store architecture, SEO optimization, and content strategy for an international English-speaking market. Managed organic social growth across TikTok, Instagram, and Pinterest with zero paid advertising. Implemented AI-optimized blog content strategy (7 long-form SEO articles) targeting Google AI indexing. Sourced and managed suppliers via 1688 with product research, margin analysis, and listing optimization.

Senior Overseas Social Media Manager at Liheng Innovation Co., Ltd.

December 1, 2025 - February 28, 2026

Conducted in-depth brand research to define platform strategy and competitive positioning; built reusable content and influencer collaboration SOPs; aligned creator profiles with brand aesthetics; launched first-phase influencer partnerships and delivered foundational output SOP for team handoff. Set up initial framework for Awin affiliate platform and managed multi-platform content publishing, achieving 1.5% engagement rate and 1,000+ new followers.

Overseas Social Media & TikTok Manager at Jungle Cat (Shenzhen) Outdoor Equipment Co.

November 1, 2023 - July 31, 2025

Led full brand strategy across Instagram, YouTube, and Facebook; grew from 0 to 6,000+ followers in 3 months with 1M+ video views. Built and managed a tiered KOL ecosystem (300+ creators) driving 15%+ of monthly revenue. Launched TikTok Shop end-to-end — content, KOL seeding, and paid ads — scaling GMV from $3K to $10K. Led Shopify DTC store build and achieved 30% organic traffic growth from social channels. Co-planned offline brand activation events and co-authored brand blog content.

Overseas Social Media Manager at Shenzhen Coolqi Children's Technology Co.

May 1, 2022 - October 31, 2023

Launched TikTok, YouTube, and Instagram accounts from 0; grew TikTok to 6,000+ followers with 20M+ views; Instagram to 12,000+ followers. Managed 800+ KOL/KOC collaborations with measurable conversions. Executed content and platform SEO strategy that moved target product keywords into Google Top 10.

Independent Site & Social Media Manager at Shenzhen Zhongyuan Technology Co.

November 1, 2018 - May 31, 2022

Led brand pivot from Amazon to Shopify DTC and social media; built full-channel content distribution system across platforms. Operated TikTok matrix accounts with 100M+ views and 63,000+ followers. Built Shopify store from scratch and achieved steady CVR 2%+ through influencer traffic.