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I help brands raise profiles by shaping and expanding brand awareness while protecting and enhancing reputations. I am a senior strategic communications and public relations director who builds relationships to execute sophisticated campaigns and lead cross-functional teams to drive performance. I'm an agile advisor to leaders on confidential matters that may impact media, partner, employee, and public perception. I excel at positioning and storytelling with deep media relations contacts to secure high-impact coverage, drive thought leadership, and transform the enterprise. I'm a proactive, business-minded leader who embraces technology and AI as early adopters to stay ahead of the curve.…I help brands raise profiles by shaping and expanding brand awareness while protecting and enhancing reputations. I am a senior strategic communications and public relations director who builds relationships to execute sophisticated campaigns and lead cross-functional teams to drive performance. I'm an agile advisor to leaders on confidential matters that may impact media, partner, employee, and public perception. I excel at positioning and storytelling with deep media relations contacts to secure high-impact coverage, drive thought leadership, and transform the enterprise. I'm a proactive, business-minded leader who embraces technology and AI as early adopters to stay ahead of the curve.

Carrie A. Trent

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I help brands raise profiles by shaping and expanding brand awareness while protecting and enhancing reputations. I am a senior strategic communications and public relations director who builds relationships to execute sophisticated campaigns and lead cross-functional teams to drive performance. I'm an agile advisor to leaders on confidential matters that may impact media, partner, employee, and public perception. I excel at positioning and storytelling with deep media relations contacts to secure high-impact coverage, drive thought leadership, and transform the enterprise. I'm a proactive, business-minded leader who embraces technology and AI as early adopters to stay ahead of the curve.…I help brands raise profiles by shaping and expanding brand awareness while protecting and enhancing reputations. I am a senior strategic communications and public relations director who builds relationships to execute sophisticated campaigns and lead cross-functional teams to drive performance. I'm an agile advisor to leaders on confidential matters that may impact media, partner, employee, and public perception. I excel at positioning and storytelling with deep media relations contacts to secure high-impact coverage, drive thought leadership, and transform the enterprise. I'm a proactive, business-minded leader who embraces technology and AI as early adopters to stay ahead of the curve.

Available to hire

I help brands raise profiles by shaping and expanding brand awareness while protecting and enhancing reputations. I am a senior strategic communications and public relations director who builds relationships to execute sophisticated campaigns and lead cross-functional teams to drive performance.

I’m an agile advisor to leaders on confidential matters that may impact media, partner, employee, and public perception. I excel at positioning and storytelling with deep media relations contacts to secure high-impact coverage, drive thought leadership, and transform the enterprise. I’m a proactive, business-minded leader who embraces technology and AI as early adopters to stay ahead of the curve.

Skills

Copywriting

Brand Identity

Experience Level

Copywriting

Expert

Brand Identity

Expert

Language

English

Fluent

Work Experience

Senior Director of Corporate Communications and Public Relations at Epiq

January 1, 2022 - Present

Guide, develop, and execute external and internal communications for the global, 8,000-employee, $1B legal technology company. Manage all public relations communications, internal communications, graphic design, social media, and crisis communications. Lead matrixed teams and agency support to influence how clients, owners, media, and the market perceive the organization. Elevate the company’s brand and protect its reputation to foster trust in its expertise and shape industry conversation. Wrote the Crisis Communications Plan and served as media spokesperson on confidential issues to position the company for profitability. Recommend strategic approaches and transformative plans including message maps, client communications, marketing briefs, business development aids, and thought leadership. Increased media placements by 65 percent through publicity strategies such as proprietary research, events, press releases, analyst demos, and awards. Create and elevate corporate communications

Marketing Communications and Business Development Manager at Bryan Cave Leighton Paisner

January 1, 2019 - January 1, 2022

Developed messaging and communications for the international law firm post-merger to create synergies and efficiencies of talent and spend. Collaborated with managing partners and practice group leaders on branding, engagement, business development, culture, and recruitment. Executed multi-channel marketing communications plans through events, thought leadership, PR, pitches/proposals, and awards. Partnered with graphics, web, technology, and events teams to produce timely content during the pandemic. Launched the Charitable Response Program and built nonprofit partnerships. Positioned the firm as a dealmaker via the Mid-Market M&A Barometer and other initiatives.

Senior National Communications and Public Relations Manager at Polsinelli

January 1, 2016 - January 1, 2019

Led internal and agency PR and marketing practitioners to position more than 1,000 attorneys across six departments, 30 industry practice groups, and 23 offices. Developed positioning for the Chairman and CEO transition. Built media relations, crisis communications, awards, social media, and speaking programs aligned with business development goals. Created content and storytelling across internal/external audiences and implemented measurement-based tracking for continuous improvement.

Vice President, Agency Account Director at Mercury Labs, Inc., a Public Relations Agency

January 1, 2015 - January 1, 2016

Managed engagement to define competitive strategy and redesigned client relationships to improve financial performance, positioning the agency for acquisition.

Assistant Vice President, Public Relations and Reputation Management at Scottrade Financial Services, Inc.

January 1, 2009 - January 1, 2015

Promoted to lead communications for a fintech growth trajectory and eventual acquisition. Told the firm’s story across Scottrade and affiliates to transform reputation. Built a team delivering content marketing, media/analyst relations, competitive intelligence, awards, public speaking, graphic design, and social media strategies. Developed proprietary data and market research to create corporate thought leaders and position them externally as experts.