Available to hire
Marketing professional with a strong cross-cultural background and bilingual fluency in English and Chinese. Experienced in building brand strategies, leading integrated marketing campaigns, and managing social-media growth for global brands including Starbucks and GE. Skilled in event management—from large-scale art exhibitions to sports events—and passionate about connecting ideas and audiences across cultures. Combines creative storytelling with data-driven strategy to deliver measurable brand impact and meaningful engagement.
Experience Level
Language
English
Fluent
Chinese
Fluent
Work Experience
Founder/Marketing Director at Goalwize International Inc
December 26, 2021 - October 30, 2025Develop online social media strategies for promoting the business and increase brand awareness. In charge of overall operations, external communications and new business development.
Consultant at Beijing Beifang Ruixuan Management Consulting Co., Ltd.
September 30, 2010 - June 1, 2019Provide marketing and branding consultancy to clients; responsible for marketing campaign development, media relations and branding activities; in charge of new business developments.
Manager at Edelman PR worldwide Beijing office
September 30, 2008 - August 1, 2010Oversee and manage a team in corporate communication practice; deliver strategic consultation to clients; lead new business development and pitches; managed multiple clients and key deliverables for client service.
Media Relations Coordinator at Sony BMG Music Entertainment Co. New York
August 24, 2004 - June 22, 2005In charge of weekly media packet release; contact media and coordinate media campaigns; responsible for media database updates and media coverage analysis.
Education
MA in Communication at Baruch College (City University of New York)
January 11, 2030 - October 12, 2025BA in Advertising and Communication at Northwest University, China
September 1, 1995 - June 30, 1999Qualifications
Google digital marketing
September 1, 2023 - September 30, 2023Social Media Marketing
September 1, 2022 - December 12, 2022Business school course at University of Victoria, Canada
Industry Experience
Media & Entertainment, Professional Services, Education, Telecommunications
Experience Level
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