Carson is a Los Angeles-based creative strategist with over a decade of experience building brands in fashion, beauty and lifestyle. With roots in editorial, she developed a deep instinct for voice, story and cultural relevance that has been the throughline of her work ever since. Her most recent roles include Strategy Director at Invisible Dynamics, the brand transformation agency behind the cultural revival of Gap—driving eight consecutive quarters of market share growth and earning recognition from the Clio Awards, Ad Age, Adweek and more. Prior, Carson was on the founding team at Perelel as the brand's Director of Content & Community, where she later returned as Senior Creative Director. Perelel has gone on to be named Glossy's Wellness Brand of the Year. Additional brand work includes Banana Republic, Nike, Formula Fig, Beyond Yoga, PAIGE, Solid & Striped, TOUS, Marie Claire, SHAPE and the Clique Media portfolio: Who What Wear, Byrdie Beauty and MyDomaine.

Carson Olivares

Carson is a Los Angeles-based creative strategist with over a decade of experience building brands in fashion, beauty and lifestyle. With roots in editorial, she developed a deep instinct for voice, story and cultural relevance that has been the throughline of her work ever since. Her most recent roles include Strategy Director at Invisible Dynamics, the brand transformation agency behind the cultural revival of Gap—driving eight consecutive quarters of market share growth and earning recognition from the Clio Awards, Ad Age, Adweek and more. Prior, Carson was on the founding team at Perelel as the brand's Director of Content & Community, where she later returned as Senior Creative Director. Perelel has gone on to be named Glossy's Wellness Brand of the Year. Additional brand work includes Banana Republic, Nike, Formula Fig, Beyond Yoga, PAIGE, Solid & Striped, TOUS, Marie Claire, SHAPE and the Clique Media portfolio: Who What Wear, Byrdie Beauty and MyDomaine.

Available to hire

Carson is a Los Angeles-based creative strategist with over a decade of experience building brands in fashion, beauty and lifestyle. With roots in editorial, she developed a deep instinct for voice, story and cultural relevance that has been the throughline of her work ever since.

Her most recent roles include Strategy Director at Invisible Dynamics, the brand transformation agency behind the cultural revival of Gap—driving eight consecutive quarters of market share growth and earning recognition from the Clio Awards, Ad Age, Adweek and more.

Prior, Carson was on the founding team at Perelel as the brand’s Director of Content & Community, where she later returned as Senior Creative Director. Perelel has gone on to be named Glossy’s Wellness Brand of the Year.

Additional brand work includes Banana Republic, Nike, Formula Fig, Beyond Yoga, PAIGE, Solid & Striped, TOUS, Marie Claire, SHAPE and the Clique Media portfolio: Who What Wear, Byrdie Beauty and MyDomaine.

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Language

English
Fluent

Work Experience

Director of Content + Community at Perelel Founding Team
January 1, 2020 - January 1, 2023
Helped shape the foundation of Perelel, leading initiatives across campaigns, content strategy, social media, influencer marketing and events.
Independent Consultant
January 1, 2023 - Present
Partners with brands and founders across fashion, beauty and lifestyle to bring their brand vision to life.
Strategy Director at Invisible Dynamics
January 1, 2024 - January 1, 2025
Led brand and marketing strategy at a consultancy specializing in brand transformation. Played a pivotal role in Gap’s cultural revival, driving eight consecutive quarters of market share growth. Additional clients included Nike, Beyond Yoga, Banana Republic, Formula Fig, Solid & Striped x Sofia Richie Grainge and more.
Senior Creative Director at Perelel
December 31, 2024 - December 31, 2025
Led the creative vision for Perelel across campaigns and brand storytelling. Translated brand values into culturally resonant creative concepts that sharpened the brand's voice and drove business growth.

Education

Bachelor of Arts in Journalism at Hofstra University
January 1, 2009 - January 1, 2013

Qualifications

Webby Award for Gap "Get Loose"
January 1, 2024 - December 31, 2024
Glossy Wellness Brand of the Year, Perelel
January 1, 2024 - December 31, 2024
Gold Clio Music Award for Gap "Better in Denim"
January 1, 2025 - December 31, 2025

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Travel & Hospitality