Carson Olivares
Carson is a Los Angeles-based creative strategist with over a decade of experience building brands in fashion, beauty and lifestyle.
About
Carson is a Los Angeles-based creative strategist with over a decade of experience building brands in fashion, beauty and lifestyle. With roots in editorial, she developed a deep instinct for voice, story and cultural relevance that has been the throughline of her work ever since.
Her most recent roles include Strategy Director at Invisible Dynamics, the brand transformation agency behind the cultural revival of Gap—driving eight consecutive quarters of market share growth and earning recognition from the Clio Awards, Ad Age, Adweek and more.
Prior, Carson was on the founding team at Perelel as the brand’s Director of Content & Community, where she later returned as Senior Creative Director. Perelel has gone on to be named Glossy’s Wellness Brand of the Year.
Additional brand work includes Banana Republic, Nike, Formula Fig, Beyond Yoga, PAIGE, Solid & Striped, TOUS, Marie Claire, SHAPE and the Clique Media portfolio: Who What Wear, Byrdie Beauty and MyDomaine.
- 6 years' experience
- Joined May 2026
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Retail
- Consumer Goods
- Travel & Hospitality
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Work experience· 4 roles
Led the creative vision for Perelel across campaigns and brand storytelling. Translated brand values into culturally resonant creative concepts that sharpened the brand's voice and drove business growth.
Led brand and marketing strategy at a consultancy specializing in brand transformation. Played a pivotal role in Gap’s cultural revival, driving eight consecutive quarters of market share growth. Additional clients included Nike, Beyond Yoga, Banana Republic, Formula Fig, Solid & Striped x Sofia Richie Grainge and more.
Partners with brands and founders across fashion, beauty and lifestyle to bring their brand vision to life.
Education
Certifications and awards
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