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I’m a creative marketing professional based in the Philippines who specializes in social media management, content strategy, and brand design. I enjoy turning insights and trends into compelling concepts, streams of content, and visually cohesive storytelling that resonates with audiences. I’m collaborative, deadline-driven, and always eager to learn new tools and techniques to elevate the brands I work with. Over the years I’ve led social media and content initiatives across agencies and in-house teams, delivering consistent outputs, measurable growth, and strong partnerships with designers, editors, and clients. I bring hands-on experience from multiple agencies and brands, along with a proactive mindset and a genuine passion for creative problem solving.…I’m a creative marketing professional based in the Philippines who specializes in social media management, content strategy, and brand design. I enjoy turning insights and trends into compelling concepts, streams of content, and visually cohesive storytelling that resonates with audiences. I’m collaborative, deadline-driven, and always eager to learn new tools and techniques to elevate the brands I work with. Over the years I’ve led social media and content initiatives across agencies and in-house teams, delivering consistent outputs, measurable growth, and strong partnerships with designers, editors, and clients. I bring hands-on experience from multiple agencies and brands, along with a proactive mindset and a genuine passion for creative problem solving.

McCartney LeNoel Herschel A. Cale

Social Media Manager, Content Strategist, Marketing Strategist, +1

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I’m a creative marketing professional based in the Philippines who specializes in social media management, content strategy, and brand design. I enjoy turning insights and trends into compelling concepts, streams of content, and visually cohesive storytelling that resonates with audiences. I’m collaborative, deadline-driven, and always eager to learn new tools and techniques to elevate the brands I work with. Over the years I’ve led social media and content initiatives across agencies and in-house teams, delivering consistent outputs, measurable growth, and strong partnerships with designers, editors, and clients. I bring hands-on experience from multiple agencies and brands, along with a proactive mindset and a genuine passion for creative problem solving.…I’m a creative marketing professional based in the Philippines who specializes in social media management, content strategy, and brand design. I enjoy turning insights and trends into compelling concepts, streams of content, and visually cohesive storytelling that resonates with audiences. I’m collaborative, deadline-driven, and always eager to learn new tools and techniques to elevate the brands I work with. Over the years I’ve led social media and content initiatives across agencies and in-house teams, delivering consistent outputs, measurable growth, and strong partnerships with designers, editors, and clients. I bring hands-on experience from multiple agencies and brands, along with a proactive mindset and a genuine passion for creative problem solving.

Available to hire

I’m a creative marketing professional based in the Philippines who specializes in social media management, content strategy, and brand design. I enjoy turning insights and trends into compelling concepts, streams of content, and visually cohesive storytelling that resonates with audiences. I’m collaborative, deadline-driven, and always eager to learn new tools and techniques to elevate the brands I work with.

Over the years I’ve led social media and content initiatives across agencies and in-house teams, delivering consistent outputs, measurable growth, and strong partnerships with designers, editors, and clients. I bring hands-on experience from multiple agencies and brands, along with a proactive mindset and a genuine passion for creative problem solving.

Skills

Experience Level

Expert

Expert

Expert

Beginner

Beginner

Beginner

Beginner

Beginner

Language

English

Fluent

Tagalog

Fluent

Work Experience

Experience Design Specialist at McCann Worldgroup Philippines

April 1, 2020 - March 31, 2023

Directed creatively each client's social media style; ensured channels were consistently up-kept with engaging posts; brainstormed fresh social media ideas; briefed Graphic Designers and Video Editors; scheduled content and wrote captions; tracked social media statistics; conducted competitive analysis and trend research.

Social Media Manager at Qwerty Digital

December 1, 2022 - June 30, 2023

Managed social media for clients; developed content strategies and calendars; briefed designers and editors; scheduled posts; tracked performance metrics and trends; conducted competitor analysis.

Senior Creative Strategist at Hepmil Philippines

January 1, 2024 - Present

Participates in brainstorming sessions and contributes original creative concepts and ideas; develops creative strategies, translates them into actionable plans, and guides execution; supports peers and junior teams; stays on top of marketing and technology trends.

Social Media Manager at Waking Giants / The Leadership Toolbox & Ronhill NZ

February 1, 2022 - September 30, 2022

Handled social media for Waking Giants/The Leadership Toolbox and Ronhill New Zealand; generated monthly content using Canva including copywriting; increased KPIs on core audience, website traffic, and lead generation and sales.

Community Manager at Xiklab Digital

September 1, 2018 - February 29, 2020

Responsible for handling the social media of Xiklab Digital; created monthly content calendars for brands; collaborated with other business units on digital design matters; supported event coverage and content production for notable clients such as NANKID, Bear Brand, Ayala Malls, and more.