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Hi, I’m Cassandra Farina, a graphic designer and marketing professional with a passion for branding, visual storytelling, and cross-channel campaigns. I help startups and established brands develop cohesive identities and deliver print and digital materials with impact. Over the past decade I’ve led marketing and design initiatives, from crafting brand identities and auction catalogues to designing UI assets and marketing collateral. I thrive on turning complex information into clear visuals and building strong client relationships that drive growth and referrals.…Hi, I’m Cassandra Farina, a graphic designer and marketing professional with a passion for branding, visual storytelling, and cross-channel campaigns. I help startups and established brands develop cohesive identities and deliver print and digital materials with impact. Over the past decade I’ve led marketing and design initiatives, from crafting brand identities and auction catalogues to designing UI assets and marketing collateral. I thrive on turning complex information into clear visuals and building strong client relationships that drive growth and referrals.

Cassandra Farina

Graphic Designer, Brand Designer, Creative Director, +3

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Hi, I’m Cassandra Farina, a graphic designer and marketing professional with a passion for branding, visual storytelling, and cross-channel campaigns. I help startups and established brands develop cohesive identities and deliver print and digital materials with impact. Over the past decade I’ve led marketing and design initiatives, from crafting brand identities and auction catalogues to designing UI assets and marketing collateral. I thrive on turning complex information into clear visuals and building strong client relationships that drive growth and referrals.…Hi, I’m Cassandra Farina, a graphic designer and marketing professional with a passion for branding, visual storytelling, and cross-channel campaigns. I help startups and established brands develop cohesive identities and deliver print and digital materials with impact. Over the past decade I’ve led marketing and design initiatives, from crafting brand identities and auction catalogues to designing UI assets and marketing collateral. I thrive on turning complex information into clear visuals and building strong client relationships that drive growth and referrals.

Available to hire

Hi, I’m Cassandra Farina, a graphic designer and marketing professional with a passion for branding, visual storytelling, and cross-channel campaigns. I help startups and established brands develop cohesive identities and deliver print and digital materials with impact.

Over the past decade I’ve led marketing and design initiatives, from crafting brand identities and auction catalogues to designing UI assets and marketing collateral. I thrive on turning complex information into clear visuals and building strong client relationships that drive growth and referrals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Freelance Graphic Designer and Marketing Consultant at Self-employed / Freelance

August 1, 2017 - November 5, 2025

Completed graphic design projects for small businesses and large companies, boosting customer satisfaction rates. Partnered with clients to understand their design needs, developing and conveying brand identity with accuracy. Delivered high-quality print and digital designs on schedule and with exceptional customer service, contributing to a steady flow of new project opportunities and increased client referrals.

Graphic Designer / Brand Designer at uBack

August 31, 2017 - August 31, 2017

Designed and produced a cohesive brand identity system ensuring brand consistency for a start-up mobile application company including visually compelling infographics, charts, page layouts, and branded templates that clearly communicate technical information and support business development goals. Collaborated with developers on ongoing UI/UX updates, created wireframes and assets for new features and enhancements. Built and maintained client relationships by creating print and digital tools to streamline the onboarding process and increase platform traffic. Collaborated closely with founders, technical staff, and marketing team to conceptualize and develop persuasive visual materials for proposals, client deliverables and a range of marketing initiatives and product demos.

Director of Marketing at Leslie Hindman Auctioneers

April 30, 2015 - April 30, 2015

Developed and executed all communications for Leslie Hindman Auctioneers’ national network of offices and salesrooms. Managed marketing budget and led a cross-functional team of 8 marketing and creative professionals. Led the visual strategy and production of both digital and print deliverables, supporting formatting, quality control, and final delivery of pursuit and marketing materials. Managed vendor relationships to find cost-savings for print production that saved the company an average of $200,000 annually. Expert on visual standards, guided teams on best practices and design consistency across materials, and played a key role in evolving a subset of the company’s brand identity tailored to infrastructure and capital projects. Graphic Design and Catalogue Production: Responsible for all aspects of auction catalogue production of over 40 print and online auction catalogues annually, including design, layout, print production, schedule and vendor bidding. Facilitated cross-depa