I’m a digital marketing specialist focused on organic marketing, content strategy, and creative development. I create short-form content that helps brands connect with their audiences, from writing scripts and filming to editing and adapting content for TikTok, Instagram, and YouTube Shorts. I’ve generated more than 50 million organic views across multiple accounts by combining consumer insights, storytelling, and performance data. I enjoy collaborating with creative strategists, media buyers, brands, and creators to develop engaging, brand-aligned campaigns. My experience spans UGC production, content distribution, platform trends, advertising videos, and creator management across industries including healthcare, software, and consumer brands. I bring a thoughtful, adaptable, and results-oriented approach to every project.

Cassandra Macri

I’m a digital marketing specialist focused on organic marketing, content strategy, and creative development. I create short-form content that helps brands connect with their audiences, from writing scripts and filming to editing and adapting content for TikTok, Instagram, and YouTube Shorts. I’ve generated more than 50 million organic views across multiple accounts by combining consumer insights, storytelling, and performance data. I enjoy collaborating with creative strategists, media buyers, brands, and creators to develop engaging, brand-aligned campaigns. My experience spans UGC production, content distribution, platform trends, advertising videos, and creator management across industries including healthcare, software, and consumer brands. I bring a thoughtful, adaptable, and results-oriented approach to every project.

Available to hire

I’m a digital marketing specialist focused on organic marketing, content strategy, and creative development. I create short-form content that helps brands connect with their audiences, from writing scripts and filming to editing and adapting content for TikTok, Instagram, and YouTube Shorts. I’ve generated more than 50 million organic views across multiple accounts by combining consumer insights, storytelling, and performance data.

I enjoy collaborating with creative strategists, media buyers, brands, and creators to develop engaging, brand-aligned campaigns. My experience spans UGC production, content distribution, platform trends, advertising videos, and creator management across industries including healthcare, software, and consumer brands. I bring a thoughtful, adaptable, and results-oriented approach to every project.

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Work Experience

Content Creator at SideShift
October 1, 2025 - Present
Partner with brands through SideShift’s creator marketplace to produce authentic UGC content. Create dedicated short-form videos for TikTok and Instagram focused on driving engagement. Develop concepts from campaign briefs, film content, and deliver brand-aligned creative. Collaborate with companies across multiple industries while adapting content style to different audiences and marketing objectives.
Short-Form Content Creator & Strategist at Plutus Media
September 1, 2025 - Present
Create organic short-form content for apps and brands across various industries. Write scripts, film, edit, and optimize talking-head videos for TikTok, Instagram, and YouTube Shorts. Collaborate with creative strategists to test concepts and implement feedback quickly while maintaining consistent production and adapting content to platform trends and best practices. Produced content for brands including Rork, OMI Health, PicPet, FlowSavvy, AndThenChat, Consensus, Bible Mode, Coverstar, Brainfuse, Radical Health, Spiritolock, Flibbo, and ChatOnAI.
Content Management Specialist at Social Lenz
June 1, 2023 - Present
Collaborate with media buyers to optimize content distribution strategies and study platform algorithms to improve visibility and engagement. Create dynamic advertising videos tailored for TikTok, Snapchat, and Facebook. Use adaptive writing skills to align content with brand identity and strategic objectives, review content for brand guideline compliance, and manage a global creator network to support diverse content development.
Logistics Coordinator at Traffic Tech
September 1, 2022 - November 1, 2023
Created and maintained customer and vendor relationships while managing daily transportation operations, including dispatching, tracking, and scheduling shipments. Identified legitimate sales opportunities, maintained timely and professional internal and external communication, and kept accurate records of contacts, accounts, and orders.

Education

Bachelor's Degree in Business Technology Management at Concordia University (John Molson School of Business)
January 1, 2020 - January 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Healthcare, Transportation & Logistics, Consumer Goods