Cassara Trejo

Created photo, video, and graphic content for Instagram, TikTok, and other digital platforms, while maintaining a cohesive and recognizable brand identity. Developed promotional content for services, events, and seasonal campaigns to support customer engagement. Applied psychology and consumer behavior insights to better understand customer preferences and improve digital engagement. Collaborated with the salon team to support marketing initiatives and enhance the overall customer experience.

Led social media marketing by managing and creating content to increase audience engagement, promote events, and keep consistent organizational branding. Developed creative concepts across digital platforms for promotions, event content, and visual assets, and coordinated partnerships by communicating with businesses and organizing promotional collaborations. Designed and organized merchandise and promotional materials while overseeing creative direction and brand consistency. Planned content around events and campaigns to strengthen digital engagement, and collaborated with chapter leadership and team members to execute marketing initiatives and deliver clear organizational messaging.

Created profile graphics and supported digital visibility by assisting with video captions and content hashtags. Worked on creative support tasks designed to improve engagement and discoverability on social platforms.