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Hi there, I'm Cassie Highsmith, a results-driven Community Manager with a knack for building engaged online communities and trusted brand narratives. At HubSpot, I helped prevent revenue loss and restore brand trust by leveraging social listening in real time and executing crisis de-escalation strategies for high-stakes enterprise customers. I'm passionate about turning insights into scalable processes, collaborating with cross-functional teams, and delivering data-informed storytelling that resonates with customers and drives growth. I love connecting with teams that value customer-obsessed strategy and creative, human-centric communication.…Hi there, I'm Cassie Highsmith, a results-driven Community Manager with a knack for building engaged online communities and trusted brand narratives. At HubSpot, I helped prevent revenue loss and restore brand trust by leveraging social listening in real time and executing crisis de-escalation strategies for high-stakes enterprise customers. I'm passionate about turning insights into scalable processes, collaborating with cross-functional teams, and delivering data-informed storytelling that resonates with customers and drives growth. I love connecting with teams that value customer-obsessed strategy and creative, human-centric communication.

Cassie Highsmith

Community Manager, Social Media Manager, Content Creator, +2

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Hi there, I'm Cassie Highsmith, a results-driven Community Manager with a knack for building engaged online communities and trusted brand narratives. At HubSpot, I helped prevent revenue loss and restore brand trust by leveraging social listening in real time and executing crisis de-escalation strategies for high-stakes enterprise customers. I'm passionate about turning insights into scalable processes, collaborating with cross-functional teams, and delivering data-informed storytelling that resonates with customers and drives growth. I love connecting with teams that value customer-obsessed strategy and creative, human-centric communication.…Hi there, I'm Cassie Highsmith, a results-driven Community Manager with a knack for building engaged online communities and trusted brand narratives. At HubSpot, I helped prevent revenue loss and restore brand trust by leveraging social listening in real time and executing crisis de-escalation strategies for high-stakes enterprise customers. I'm passionate about turning insights into scalable processes, collaborating with cross-functional teams, and delivering data-informed storytelling that resonates with customers and drives growth. I love connecting with teams that value customer-obsessed strategy and creative, human-centric communication.

Available to hire

Hi there, I’m Cassie Highsmith, a results-driven Community Manager with a knack for building engaged online communities and trusted brand narratives. At HubSpot, I helped prevent revenue loss and restore brand trust by leveraging social listening in real time and executing crisis de-escalation strategies for high-stakes enterprise customers.

I’m passionate about turning insights into scalable processes, collaborating with cross-functional teams, and delivering data-informed storytelling that resonates with customers and drives growth. I love connecting with teams that value customer-obsessed strategy and creative, human-centric communication.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Community Manager at HubSpot

March 1, 2025 - Present

Led strategic community initiatives at HubSpot as Senior Community Manager, March 2025–Present. Prevented over $500K+ in monthly recurring revenue loss by using social listening to identify high-stakes crises in real time and executing public-facing de-escalation strategies that restored brand trust for high-risk enterprise customers. Redesigned the Community Ideas Forum and engineered a direct-routing system for feature requests to Product Managers, ensuring the road map is driven by high-value user insights and UX/UI bug reports. Established a rigorous internal routing system for creator inquiries and partner requests, mirroring escalation requirements of a high-growth social team. Scaled the HubSpot community into a self-sustaining ecosystem; created custom email templates and automated touchpoints to keep contributors engaged and informed on request statuses. Managed daily community interactions with a thoughtful, brand-aligned voice while proactively engaging with influencers an

Senior Customer Support Specialist at HubSpot

June 1, 2022 - March 1, 2025

Managed over 10,000 customer interactions, using written and verbal communication to solve highly strategic and technical goals. Maintained a customer satisfaction rate of at least 95%. Led public-facing public relations for the HubSpot Support Twitter channel, consistently delivering a ~2-hour response SLA for technical and billing inquiries while ensuring 100% brand-aligned resolutions. Served as a content moderator for the Community Forum, offering public-facing insight to customers and maintaining constructive dialogue. Collaborated cross-functionally to capture customer needs and feedback into product and service improvements.

Marketing Intern at BlueGrace Logistics

August 1, 2021 - December 1, 2021

Created and scheduled content across social media platforms. Orchestrated HubSpot-driven email marketing campaigns, achieving a 30% open rate and an 8% click-through rate. Enhanced existing blog posts for SEO and aligned content with target buyer personas to support lead generation.

Marketing Intern at Lily Anna's Bridal Boutique

August 1, 2020 - December 1, 2020

Website creation, design, and ongoing management; increased sales by 15% within a quarter through strategic use of social media platforms.

Social Media Marketing Intern at Lily Anna’s Bridal Boutique

August 1, 2020 - December 1, 2020

Website creation, design, and ongoing management. Increased sales by 15% within a quarter through strategic utilization of social media platforms.

Sales Associate at Fit 2 Run

May 1, 2019 - September 1, 2019

Consistently exceeded monthly sales targets by $300+. Educated customers on running products to assist in maximizing performance.