Cassandra Laske
I'm a dynamic designer pulling from experience in dynamic user experience management within the retail landscape.
About
I’m a dynamic designer pulling from experience in dynamic user experience management within the retail landscape. I’m passionate about empathy-driven design grounded in data-backed facts, delivering seamless experiences that not only meet but exceed user expectations. My expertise spans user research, wireframing, and prototyping, and I thrive collaborating with cross-functional teams to deliver design solutions that align with business goals and resonate with diverse audiences.
I focus on inclusive, accessible design and leverage data to inform decisions. I’m motivated by solving real user problems and translating complex requirements into intuitive interfaces that drive engagement and growth.
- 2 years' experience
- Joined April 2026
Skills· 1
Languages
- EnglishFluent
Industry experience
- Software & Internet
- Retail
- Professional Services
Work experience
Designed user-centered solutions for diverse clients, increasing engagement and satisfaction. Shipped brand guidelines and website redesign pitches for internal clientele. Worked independently while maintaining client representation in designs. Nashville, TN, USA.
Led design efforts, increased vendor partnerships by over 200%, opened conversations for funding of $750k through app design, and established scalable foundations enabling expansion to five nationwide franchises. Began as an intern and rapidly promoted to lead designer. Redesigned an app from ideation to shipment for a B2B2C model; created a mobile app design system including components, color palette, typography, specs, and more. Conducted user research to inform decisions and led cross-functional presentations to align the user-centric vision.
Education
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