I’m Catalina Ongkowibowo, a creative content and photography specialist with 12+ years of experience in product photography and retouching. I’m skilled at developing authentic, research-driven campaigns and delivering visually on-brand imagery that drives engagement and sales. I thrive in fast-paced environments, turning insights into trend-setting creative concepts. My experience spans in-house and outsourced content creation, e-commerce product research/management, and close collaboration with art directors to translate briefs into high-performing campaign visuals for Gen Z audiences.…

Catalina Ongkowibowo

I’m Catalina Ongkowibowo, a creative content and photography specialist with 12+ years of experience in product photography and retouching. I’m skilled at developing authentic, research-driven campaigns and delivering visually on-brand imagery that drives engagement and sales. I thrive in fast-paced environments, turning insights into trend-setting creative concepts. My experience spans in-house and outsourced content creation, e-commerce product research/management, and close collaboration with art directors to translate briefs into high-performing campaign visuals for Gen Z audiences.…

Available to hire

I’m Catalina Ongkowibowo, a creative content and photography specialist with 12+ years of experience in product photography and retouching. I’m skilled at developing authentic, research-driven campaigns and delivering visually on-brand imagery that drives engagement and sales.

I thrive in fast-paced environments, turning insights into trend-setting creative concepts. My experience spans in-house and outsourced content creation, e-commerce product research/management, and close collaboration with art directors to translate briefs into high-performing campaign visuals for Gen Z audiences.

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Language

English
Fluent
Indonesian
Fluent

Work Experience

Creative Content Specialist at The Digital Fairy Ltd.
April 1, 2021 - October 6, 2025
Designing and developing concepts and briefs for content creation with the Art Director; Shooting, styling and retouching still and moving imagery for monthly and seasonal brand campaigns; Directing other photographers; Working with Art Director & Project Manager to prepare and execute content creation on tight deadlines.
In-House Beauty Product Photographer at The Digital Fairy Ltd.
October 1, 2019 - October 6, 2025
Shooting images, styling products, creating contact sheets and retouching images according to each client's brand visual identity. Developing brief and preparing props for photo shoot. Assisting Senior Photographer on larger-scale campaign photo shoots.
Lead Creative Content at The Digital Fairy Ltd.
January 1, 2019 - January 1, 2021
High-end product imagery retouching for fashion to food clients across website and social media. Created and adapted to various client briefs to produce social media graphics (carousel & reels) from existing media banks. Promoted from product image editor to Shopify product researcher within 6 months due to consistent results and a proactive mindset. Promoted to Lead Creative Content after 1.5 years, delivering high-performing, converting social media content that secured multiple long-term client retainers. Independently shot, styled, and retouched stills and moving images; established an agency-standard SOP later used to train new photographers. Directed end-to-end content creation (in-house and outsourced) from concept to post-production retouching. Collaborated with the in-house Art Director to co-produce campaign concepts and briefs that best perform and engage with Gen Z audiences.
Assistant Photographer at The Digital Fairy Ltd.
April 1, 2018 - October 6, 2025
Creating beauty and lifestyle imagery for Social Media Content. Image editing for Brand Campaigns. Assisting Senior Photographer in developing shot list and preparing for photo shoot.
Photographer Assistant at The Digital Fairy Ltd.
January 1, 2018 - January 1, 2018
Assisted photography team on shoots, supported on-set styling and organization, and contributed to post-production tasks.

Education

BA (Hons) Creative Direction for Fashion at London College of Fashion (UAL)
January 1, 2016 - January 1, 2019
Level 3 International Introduction to the Study of Fashion at London College of Fashion (UAL)
January 1, 2015 - January 1, 2016
BA (Hons) Creative Direction for Fashion at London College of Fashion (UAL)
January 1, 2016 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Consumer Goods