I’m a Chilean designer based in Sydney since 2018, with experience across branding, packaging design, graphic design, sustainable design and UX/UI. In my current role, I plan and create design assets for Amazon Store, product pages, social media, and Shopify, while supporting the OPS and marketing teams to drive brand presence and sales. I enjoy collaborating across disciplines to deliver cohesive, market-ready solutions and sustainable design strategies. I approach each project with a user-centered mindset, starting from early research to identify trends and consumer needs, considering product lifecycle and end-to-end experience to validate proposals and optimise outcomes. I studied Design at Pontificular Catholic University of Chile, earned a Master of Design from UNSW with Excellence, and was named on the Dean’s List in 2021. I’m excited by challenging, growth-oriented projects that push my skills and contribute to meaningful, effective design.…

Catalina Matus Casanova

I’m a Chilean designer based in Sydney since 2018, with experience across branding, packaging design, graphic design, sustainable design and UX/UI. In my current role, I plan and create design assets for Amazon Store, product pages, social media, and Shopify, while supporting the OPS and marketing teams to drive brand presence and sales. I enjoy collaborating across disciplines to deliver cohesive, market-ready solutions and sustainable design strategies. I approach each project with a user-centered mindset, starting from early research to identify trends and consumer needs, considering product lifecycle and end-to-end experience to validate proposals and optimise outcomes. I studied Design at Pontificular Catholic University of Chile, earned a Master of Design from UNSW with Excellence, and was named on the Dean’s List in 2021. I’m excited by challenging, growth-oriented projects that push my skills and contribute to meaningful, effective design.…

Available to hire

I’m a Chilean designer based in Sydney since 2018, with experience across branding, packaging design, graphic design, sustainable design and UX/UI. In my current role, I plan and create design assets for Amazon Store, product pages, social media, and Shopify, while supporting the OPS and marketing teams to drive brand presence and sales. I enjoy collaborating across disciplines to deliver cohesive, market-ready solutions and sustainable design strategies.

I approach each project with a user-centered mindset, starting from early research to identify trends and consumer needs, considering product lifecycle and end-to-end experience to validate proposals and optimise outcomes. I studied Design at Pontificular Catholic University of Chile, earned a Master of Design from UNSW with Excellence, and was named on the Dean’s List in 2021. I’m excited by challenging, growth-oriented projects that push my skills and contribute to meaningful, effective design.

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Language

Spanish; Castilian
Fluent
English
Fluent
Italian
Fluent

Work Experience

Graphic Designer at Wake in Cloud
December 1, 2022 - Present
Plan and create design assets and content across all sales and marketing channels to uphold the Wake In Cloud brand vision, establish a strong social and brand presence, and support the team in achieving sales targets within Amazon and Shopify. Marketing and packaging design; asset production for product pages and ads.
Graphic Designer at Australian Health Vitality, Essence Group
May 1, 2022 - December 31, 2022
Responsibilities included packaging design, print production, social media content and ads creation, and assisting on product photoshoots.
Freelance Graphic Designer at Pablo & Rusty’s
March 1, 2020 - May 31, 2022
Redesigning the cafe menu and delivering small graphic design work around the store.
PR & Photography Trainee at Imagine That Photography
November 1, 2018 - May 31, 2019
Generated relationships with consumers and conducted photo shoots in a mobile studio.
Graphic Designer at FATS Digital
December 1, 2018 - December 31, 2018
Prepared different types of artwork and print-ready templates; updated old artwork and designed new artwork for clients.
Part-time Graphic Designer at Carnaval
August 1, 2016 - December 31, 2017
In the personalized product department, created new products (e.g., kid’s costumes), prepared files for print, and operated sublimation and laser machinery.
Editorial Design & Web Design at University of BíoBío
December 1, 2016 - May 31, 2017
Designed a Spanish workbook for the university and then developed a website for their exchange programs.
Design Internship at Peñalolen County
December 1, 2016 - February 28, 2017
Interdisciplinary internship focused on reformulating the learning route at an Eco park to engage kids (5-10) using visual and interactive material.
Design Internship at Procorp
May 1, 2016 - July 31, 2016
Branding agency internship; designed brochures, booklets, social media graphics and other client artwork; prepared mock-ups for web display.
Packaging Redesign at Árbol Sabores
August 1, 2015 - November 30, 2015
Packaging redesign project for a start-up; generated ideas and designs, then produced print-ready files under production standards.
Graphic Designer at Carnaval
August 1, 2016 - December 31, 2017
Designed new products for the personalized department; produced packaging and finished production using sublimation and laser.
Design Internship at Peñalolén County
December 1, 2016 - February 28, 2017
Interdisciplinary project to reformulate the learning route at an Eco park for kids (5-10); produced visual and interactive material.
Graphic Designer at Árbol Sabores
August 1, 2015 - November 30, 2015
Packaging redesign project resulting from school contest; developed and produced print-ready files.

Education

Bachelors degree with honours at Pontificia universidad católica de chile
August 6, 2018 - April 21, 2018
Masters of design at University of New South Wales
February 15, 2021 - August 25, 2022
Master of Design at University of New South Wales
January 1, 2021 - August 1, 2022
Bachelors of Design at Pontifical Catholic University of Chile
January 1, 2012 - January 1, 2018
Industrial Design - Exchange program at University of New South Wales
January 1, 2018 - January 1, 2018
Master of Design at University of New South Wales
January 1, 2021 - August 31, 2022
Bachelor of Design at Pontifical Catholic University of Chile
January 1, 2012 - December 31, 2018
Industrial Design - Exchange Program at University of New South Wales
January 1, 2018 - December 31, 2018

Qualifications

Dean’s List – Academic Excellence
January 1, 2021 - December 31, 2021
Master of Design – Excellence
January 1, 2021 - August 31, 2022

Industry Experience

Consumer Goods, Media & Entertainment, Professional Services, Retail, Software & Internet, Education