I’m a Chilean designer based in Sydney since 2018, with experience across branding, packaging design, graphic design, sustainable design and UX/UI. In my current role, I plan and create design assets for Amazon Store, product pages, social media, and Shopify, while supporting the OPS and marketing teams to drive brand presence and sales. I enjoy collaborating across disciplines to deliver cohesive, market-ready solutions and sustainable design strategies. I approach each project with a user-centered mindset, starting from early research to identify trends and consumer needs, considering product lifecycle and end-to-end experience to validate proposals and optimise outcomes. I studied Design at Pontificular Catholic University of Chile, earned a Master of Design from UNSW with Excellence, and was named on the Dean’s List in 2021. I’m excited by challenging, growth-oriented projects that push my skills and contribute to meaningful, effective design.

Catalina Matus Casanova

I’m a Chilean designer based in Sydney since 2018, with experience across branding, packaging design, graphic design, sustainable design and UX/UI. In my current role, I plan and create design assets for Amazon Store, product pages, social media, and Shopify, while supporting the OPS and marketing teams to drive brand presence and sales. I enjoy collaborating across disciplines to deliver cohesive, market-ready solutions and sustainable design strategies. I approach each project with a user-centered mindset, starting from early research to identify trends and consumer needs, considering product lifecycle and end-to-end experience to validate proposals and optimise outcomes. I studied Design at Pontificular Catholic University of Chile, earned a Master of Design from UNSW with Excellence, and was named on the Dean’s List in 2021. I’m excited by challenging, growth-oriented projects that push my skills and contribute to meaningful, effective design.

Available to hire

I’m a Chilean designer based in Sydney since 2018, with experience across branding, packaging design, graphic design, sustainable design and UX/UI. In my current role, I plan and create design assets for Amazon Store, product pages, social media, and Shopify, while supporting the OPS and marketing teams to drive brand presence and sales. I enjoy collaborating across disciplines to deliver cohesive, market-ready solutions and sustainable design strategies.

I approach each project with a user-centered mindset, starting from early research to identify trends and consumer needs, considering product lifecycle and end-to-end experience to validate proposals and optimise outcomes. I studied Design at Pontificular Catholic University of Chile, earned a Master of Design from UNSW with Excellence, and was named on the Dean’s List in 2021. I’m excited by challenging, growth-oriented projects that push my skills and contribute to meaningful, effective design.

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Language

Spanish; Castilian
Fluent
English
Fluent
Italian
Fluent

Work Experience

Graphic Designer at Wake in Cloud
December 1, 2022 - Present
Plan and create design assets and content across all sales and marketing channels to uphold the Wake In Cloud brand vision, establish a strong social and brand presence, and support the team in achieving sales targets within Amazon and Shopify. Marketing and packaging design; asset production for product pages and ads.
Graphic Designer at Australian Health Vitality, Essence Group
May 1, 2022 - December 31, 2022
Responsibilities included packaging design, print production, social media content and ads creation, and assisting on product photoshoots.
Freelance Graphic Designer at Pablo & Rusty’s
March 1, 2020 - May 31, 2022
Redesigning the cafe menu and delivering small graphic design work around the store.
Graphic Designer at FATS Digital
December 1, 2018 - December 31, 2018
Prepared different types of artwork and print-ready templates; updated old artwork and designed new artwork for clients.
PR & Photography Trainee at Imagine That Photography
November 1, 2018 - May 31, 2019
Generated relationships with consumers and conducted photo shoots in a mobile studio.
Design Internship at Peñalolén County
December 1, 2016 - February 28, 2017
Interdisciplinary project to reformulate the learning route at an Eco park for kids (5-10); produced visual and interactive material.
Design Internship at Peñalolen County
December 1, 2016 - February 28, 2017
Interdisciplinary internship focused on reformulating the learning route at an Eco park to engage kids (5-10) using visual and interactive material.
Editorial Design & Web Design at University of BíoBío
December 1, 2016 - May 31, 2017
Designed a Spanish workbook for the university and then developed a website for their exchange programs.
Graphic Designer at Carnaval
August 1, 2016 - December 31, 2017
Designed new products for the personalized department; produced packaging and finished production using sublimation and laser.
Part-time Graphic Designer at Carnaval
August 1, 2016 - December 31, 2017
In the personalized product department, created new products (e.g., kid’s costumes), prepared files for print, and operated sublimation and laser machinery.
Design Internship at Procorp
May 1, 2016 - July 31, 2016
Branding agency internship; designed brochures, booklets, social media graphics and other client artwork; prepared mock-ups for web display.
Graphic Designer at Árbol Sabores
August 1, 2015 - November 30, 2015
Packaging redesign project resulting from school contest; developed and produced print-ready files.
Packaging Redesign at Árbol Sabores
August 1, 2015 - November 30, 2015
Packaging redesign project for a start-up; generated ideas and designs, then produced print-ready files under production standards.

Education

Bachelors degree with honours at Pontificia universidad católica de chile
August 6, 2018 - April 21, 2018
Masters of design at University of New South Wales
February 15, 2021 - August 25, 2022
Master of Design at University of New South Wales
January 1, 2021 - August 1, 2022
Bachelors of Design at Pontifical Catholic University of Chile
January 1, 2012 - January 1, 2018
Industrial Design - Exchange program at University of New South Wales
January 1, 2018 - January 1, 2018
Master of Design at University of New South Wales
January 1, 2021 - August 31, 2022
Bachelor of Design at Pontifical Catholic University of Chile
January 1, 2012 - December 31, 2018
Industrial Design - Exchange Program at University of New South Wales
January 1, 2018 - December 31, 2018

Qualifications

Dean’s List – Academic Excellence
January 1, 2021 - December 31, 2021
Master of Design – Excellence
January 1, 2021 - August 31, 2022

Industry Experience

Consumer Goods, Media & Entertainment, Professional Services, Retail, Software & Internet, Education