Brand Manager / Head of Marketing at Ferreira Cata rina

Led complete brand repositioning, transforming a small e-commerce startup into a growing lifestyle brand. Owned multi-channel content and marketing strategy across social media, email marketing, and paid media, contributing to 2,062% revenue growth and an audience of 100K+ followers. Planned and delivered email marketing campaigns, newsletters, and customer communications to drive engagement, retention, and sales. Managed creator and influencer partnerships across 10+ countries, producing high-performing UGC and campaign content, and optimized paid social and agency output using performance and audience data. Directed a creative team responsible for content planning, production, ad strategy, and global collaborations.

Brand Manager / Head of Marketing at Ferreiracatarina

Led complete brand repositioning and transformed a small e-commerce startup into a growing lifestyle brand. Owned multi-channel content and marketing strategy across social media, email marketing, and paid media, driving revenue growth of 2,062% and building an audience of 100K+ followers. Planned and delivered email marketing campaigns, newsletters, and customer communications to improve engagement, retention, and sales. Managed creator and influencer partnerships across 10+ countries, producing high-performing UGC and campaign content. Oversaw paid social and creative agency output, optimizing campaigns using performance and audience data, and directed a creative team covering content planning, production, ads strategy, and global collaborations.

Marketing Executive at REV UK

Created social media content for multiple platforms. Contributed to marketing and business planning. Updated and maintained the website, including uploading product images and updating pages.

Marketing Executive at RevU K

Created social media content across multiple platforms and supported marketing and business planning. Updated and maintained the website, including uploading product images and updating pages.