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I’m Caterina Carraro, a design professional with 9+ years of experience spanning Fintech, Renewable Energy, Architecture, SaaS, AI, IoT, and more. I’ve worked both in-house and as a freelancer, leading design systems, brand identity, and user-centered product design across B2B and B2C contexts. I’m passionate about turning complex ideas into clear, accessible experiences and collaborating with cross-functional teams to drive measurable outcomes. I thrive in multidisciplinary environments, mentor junior designers, and enjoy defining structured design processes that improve collaboration and speed. I love crafting compelling brand stories, designing scalable systems, and delivering visuals and experiences that balance business goals with delightful usability.…I’m Caterina Carraro, a design professional with 9+ years of experience spanning Fintech, Renewable Energy, Architecture, SaaS, AI, IoT, and more. I’ve worked both in-house and as a freelancer, leading design systems, brand identity, and user-centered product design across B2B and B2C contexts. I’m passionate about turning complex ideas into clear, accessible experiences and collaborating with cross-functional teams to drive measurable outcomes. I thrive in multidisciplinary environments, mentor junior designers, and enjoy defining structured design processes that improve collaboration and speed. I love crafting compelling brand stories, designing scalable systems, and delivering visuals and experiences that balance business goals with delightful usability.

Caterina Carraro

Web Designer, Product Designer, Brand Designer, +4

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I’m Caterina Carraro, a design professional with 9+ years of experience spanning Fintech, Renewable Energy, Architecture, SaaS, AI, IoT, and more. I’ve worked both in-house and as a freelancer, leading design systems, brand identity, and user-centered product design across B2B and B2C contexts. I’m passionate about turning complex ideas into clear, accessible experiences and collaborating with cross-functional teams to drive measurable outcomes. I thrive in multidisciplinary environments, mentor junior designers, and enjoy defining structured design processes that improve collaboration and speed. I love crafting compelling brand stories, designing scalable systems, and delivering visuals and experiences that balance business goals with delightful usability.…I’m Caterina Carraro, a design professional with 9+ years of experience spanning Fintech, Renewable Energy, Architecture, SaaS, AI, IoT, and more. I’ve worked both in-house and as a freelancer, leading design systems, brand identity, and user-centered product design across B2B and B2C contexts. I’m passionate about turning complex ideas into clear, accessible experiences and collaborating with cross-functional teams to drive measurable outcomes. I thrive in multidisciplinary environments, mentor junior designers, and enjoy defining structured design processes that improve collaboration and speed. I love crafting compelling brand stories, designing scalable systems, and delivering visuals and experiences that balance business goals with delightful usability.

Available to hire

I’m Caterina Carraro, a design professional with 9+ years of experience spanning Fintech, Renewable Energy, Architecture, SaaS, AI, IoT, and more. I’ve worked both in-house and as a freelancer, leading design systems, brand identity, and user-centered product design across B2B and B2C contexts. I’m passionate about turning complex ideas into clear, accessible experiences and collaborating with cross-functional teams to drive measurable outcomes.

I thrive in multidisciplinary environments, mentor junior designers, and enjoy defining structured design processes that improve collaboration and speed. I love crafting compelling brand stories, designing scalable systems, and delivering visuals and experiences that balance business goals with delightful usability.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Advanced

German

Advanced

Work Experience

Senior Product Designer at Building Minds GmbH (Schindler Group)

May 1, 2024 - May 1, 2025

Led the UI rebrush of the core platform, including new layout structures, spacing system, typography and colour refinements. Evolved the Design System with new components. Implemented structured design processes (Azure DevOps board, PM ticketing, feedback rituals). Mentored a Junior Product Designer and authored UI usage guidelines. Moderated tech investigation sessions with developers.

Art Director for Product & Marketing at soniq GmbH

July 1, 2023 - March 31, 2024

Led design vision across product and marketing; integrated a new Design System; executed a brand refresh and onboarding for the in‑house team. Collaborated with CPO/CTO/Lead Frontend and a team of five. Built landing pages (Unbounce) and a new website (Webflow). Created marketing materials with AI tools (MidJourney). Produced a Pitch Deck Master and branded Google Slides theme.

Art Director - UI/UX and Brand at LIQI Srl

January 1, 2022 - December 31, 2023

Planned and executed the new brand, UI design system, website, and pitch deck for the fintech start-up LIQI. Facilitated brand positioning workshops, conducted target/audience and competitive research, and defined the brand personality. Delivered the brand kit and website along with investor materials.

Senior Product & Visual Designer at Datamin GmbH

January 1, 2021 - December 31, 2022

Designed product features (recommendations, dashboards) for the Data Marketplace and Data Commerce Cloud; contributed to investor materials and product marketing.

Senior Product & Visual Designer at Adjust GmbH

January 1, 2022 - December 31, 2023

Redesigned the UI/UX and design system of the Help Center; produced infographics, banners and icons; app UI/UX work; UI migration from Sketch to Figma; coordinated 360-degree product ecosystem assets; mentored junior designers.

Expert UI/UX Designer at Fressnapf Tiernahrungs GmbH

January 1, 2022 - December 31, 2022

Supported Tracker product team; designed app UI/UX and assets; migrated UI from Sketch to Figma; produced newsletters, banners, offline materials; contributed to Help Center and community research.

Expert UI/UX Designer at Billie GmbH

January 1, 2017 - December 31, 2020

In-house UI/UX designer; built and maintained a design system; led a full brand redesign and accessibility improvements; created pitch decks for Series B (€36M secured) and corporate assets; delivered UI/UX MVP for B2B platform.

Senior Product & Brand Designer at Nuvo SaaS

January 1, 2022 - December 31, 2022

Planned and facilitated branding workshops; developed brand personality; delivered brand kit, website and PPT master as part of branding project with stakeholders.

Art Director / Pitch Deck Designer at Magaloop GmbH

January 1, 2021 - December 31, 2021

Designed essential investor pitch decks for a €30M investment round; highlighted problem/solution, market, roadmap, and team; visualized data and performance metrics; crafted compelling team presentations.

Freelance Designer at Sunvigo GmbH

January 1, 2023 - December 31, 2023

Designed two pitch decks for investments and sales; implemented new internal branding guidelines; collaborated with founders and sales to craft compelling visuals.

Art Director - UI/UX and Brand at Datarade GmbH

January 1, 2023 - December 31, 2023

Designed product features (recommendations, dashboards) for the Data Marketplace and Data Commerce Cloud; contributed to investor materials and brand storytelling; created a pitch deck for funding.

Senior Product & Visual Designer at Datarade GmbH

January 1, 2023 - December 31, 2023

Designed product features such as recommendations in the shopping experience and dashboards for performance overview (Data Marketplace & Data Commerce Cloud). Contributed to branding visuals and marketing assets; collaborated with Business Development on a pitch deck to raise €5 million.

Art Director / UI/UX and Brand at LIQI Srl (remote, Italy)

January 1, 2022 - December 31, 2023

Planned and executed the new brand, UI design system, website, and pitch deck for the fintech startup LIQI. Facilitated brand positioning workshops and founder interviews to define target audiences and competitive landscape; delivered a bold fintech brand personality.

Senior UI/UX Designer at Adjust GmbH

January 1, 2022 - December 31, 2023

Redesigned the UI/UX and design system of the Help Center, connecting marketers, developers, and partners. Created visual content such as infographics, product update banners, and icons. Led workshop moderation, branding & marketing activities, and documentation.

Brand Designer / UI Designer at Nuvo SaaS

January 1, 2022 - December 31, 2022

Planning and facilitation of branding workshops; execution of the branding project with stakeholders; brand-kit development; website and PPT master for branding collateral.

Pitch Deck Designer / Art Director at Magaloop GmbH

January 1, 2021 - December 31, 2021

Designed bold investor pitch decks for a €30M investment; highlighted societal impact, product vision, market potential and roadmap with data visuals; prepared team presentations.

Pitch Deck Designer / Art Director at Sunvigo GmbH

January 1, 2021 - December 31, 2021

Designed eye-catching pitch decks for investments and sales; applied internal branding guidelines; collaborated with founders and sales to communicate value and traction.