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Hi, I'm Caterina Rose, a marketing strategist and social media expert focused on fashion, beauty, and lifestyle brands. I build omnichannel campaigns, scale influencer programs, and craft content that drives e-commerce growth. Based in Los Angeles, I collaborate with teams and freelancers to deliver measurable results. Over the past decade I've led end-to-end social media programs, from strategy and content to KPI reporting and community management, turning data into action. I love turning insights into authentic storytelling that boosts brand affinity and sales.…Hi, I'm Caterina Rose, a marketing strategist and social media expert focused on fashion, beauty, and lifestyle brands. I build omnichannel campaigns, scale influencer programs, and craft content that drives e-commerce growth. Based in Los Angeles, I collaborate with teams and freelancers to deliver measurable results. Over the past decade I've led end-to-end social media programs, from strategy and content to KPI reporting and community management, turning data into action. I love turning insights into authentic storytelling that boosts brand affinity and sales.

Caterina Rose

Social Media Manager, Influencer Marketing Manager, Content Creator, +4

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Hi, I'm Caterina Rose, a marketing strategist and social media expert focused on fashion, beauty, and lifestyle brands. I build omnichannel campaigns, scale influencer programs, and craft content that drives e-commerce growth. Based in Los Angeles, I collaborate with teams and freelancers to deliver measurable results. Over the past decade I've led end-to-end social media programs, from strategy and content to KPI reporting and community management, turning data into action. I love turning insights into authentic storytelling that boosts brand affinity and sales.…Hi, I'm Caterina Rose, a marketing strategist and social media expert focused on fashion, beauty, and lifestyle brands. I build omnichannel campaigns, scale influencer programs, and craft content that drives e-commerce growth. Based in Los Angeles, I collaborate with teams and freelancers to deliver measurable results. Over the past decade I've led end-to-end social media programs, from strategy and content to KPI reporting and community management, turning data into action. I love turning insights into authentic storytelling that boosts brand affinity and sales.

Available to hire

Hi, I’m Caterina Rose, a marketing strategist and social media expert focused on fashion, beauty, and lifestyle brands. I build omnichannel campaigns, scale influencer programs, and craft content that drives e-commerce growth. Based in Los Angeles, I collaborate with teams and freelancers to deliver measurable results.

Over the past decade I’ve led end-to-end social media programs, from strategy and content to KPI reporting and community management, turning data into action. I love turning insights into authentic storytelling that boosts brand affinity and sales.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Social Media Marketing Specialist at Sunlight Media & Story Showroom

January 1, 2015 - January 1, 2016

Social media marketing and content strategy; market research; social media management; KPI reporting; influencer outreach; industry: Various (Fashion/Beauty).

Marketing Manager at Eddie Funkhouser Cosmetics

January 1, 2017 - January 1, 2018

Social media & influencer marketing strategy & execution; content creation; copywriting; blog writing; KPI reporting; industry: Beauty.

Ecommerce Manager at Threads 4 Thought

January 1, 2019 - January 1, 2021

Omnichannel marketing strategy; website management; social media & influencer marketing; KPI reporting; 3rd party agency relations; content creation; copywriting; blog writing; influencer events.

Social Media & Influencer Marketing Freelancer & Consultant at Zotos Professional

February 1, 2021 - Present

Freelance and consulting work in social media and influencer marketing; management of a large follower base; content creation; KPI reporting; agency coordination.

Senior Social Media Manager at Black Love, Inc.

August 1, 2023 - May 31, 2024

Marketing strategy & analytics; content & calendar management; copywriting. Industry: Entertainment.

Marketing Manager at Edmie Funkhouser Cosmetics

January 1, 2017 - December 31, 2018

Marketing strategy, content creation, social media, influencer marketing; cosmetics industry.

Ecommerce Manager

January 1, 2019 - December 31, 2021

Ecommerce management; social media & influencer marketing strategy & execution; content creation; KPI reporting.

Senior Social Media Manager at Black Love, Inc.

February 1, 2021 - Present

Marketing strategy & analytics; content & calendar management; copywriting. Industry: Entertainment.

Senior Social Media & Influencer Marketing Freelancer & Consultant at Self-employed

February 1, 2021 - Present

Developed influencer marketing strategies and led end-to-end outreach including sourcing, vetting, negotiating, onboarding, and client handoffs for brands across beauty, wellness, fitness, and lifestyle.

Ecommerce & Social Media Manager at Threads 4 Thought

January 1, 2019 - January 1, 2021

Led Shopify ecommerce operations, merchandising, landing pages, and campaign execution. Drove a 73% increase in social-driven revenue and 50% growth in site traffic through omnichannel marketing strategy. Scaled influencer program, generating 22% of web traffic and 17% of sales at a 6% conversion rate.