Hi, I'm Caterina Rose, a marketing strategist and social media expert focused on fashion, beauty, and lifestyle brands.

About

Hi, I’m Caterina Rose, a marketing strategist and social media expert focused on fashion, beauty, and lifestyle brands. I build omnichannel campaigns, scale influencer programs, and craft content that drives e-commerce growth. Based in Los Angeles, I collaborate with teams and freelancers to deliver measurable results.

Over the past decade I’ve led end-to-end social media programs, from strategy and content to KPI reporting and community management, turning data into action. I love turning insights into authentic storytelling that boosts brand affinity and sales.

  • Joined April 2026

Industry experience

  • Media & Entertainment
  • Consumer Goods
  • Retail
  • Professional Services

Projects · 1

Work experience· 10 roles

Senior Social Media Manager · Black Love, Inc.Aug 2023 – May 2024 · 10 mos

Marketing strategy & analytics; content & calendar management; copywriting. Industry: Entertainment.

Senior Social Media & Influencer Marketing Freelancer & Consultant · Self-employedFeb 2021 – Present · 5 yrs 10 mos

Developed influencer marketing strategies and led end-to-end outreach including sourcing, vetting, negotiating, onboarding, and client handoffs for brands across beauty, wellness, fitness, and lifestyle.

Senior Social Media Manager · Black Love, Inc.Feb 2021 – Present · 5 yrs 10 mos

Marketing strategy & analytics; content & calendar management; copywriting. Industry: Entertainment.

Social Media & Influencer Marketing Freelancer & Consultant · Zotos ProfessionalFeb 2021 – Present · 5 yrs 10 mos
Ecommerce & Social Media Manager · Threads 4 ThoughtJan 2019 – Jan 2021 · 2 yrs 1 mo
Ecommerce ManagerJan 2019 – Dec 2021 · 3 yrs
Ecommerce Manager · Threads 4 ThoughtJan 2019 – Jan 2021 · 2 yrs 1 mo
Marketing Manager · Edmie Funkhouser CosmeticsJan 2017 – Dec 2018 · 2 yrs

Education· 7

MBA · Fashion Institute of Design & Merchandising2030 – 2026
Bachelor of Science in Business Management · Fashion Institute of Design & Merchandising2030 – 2026
Associate of Arts in Marketing · Fashion Institute of Design & Merchandising2030 – 2026
Associate of Arts in Marketing · Fashion Institute of Design & Merchandising2030 – 2026

Certifications and awards

MBA2030 – 2026
Bachelor of Science in Business Management2030 – 2026

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