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Hi, I’m Catherine Decarlo, a creative copywriter and graphic designer who loves crafting brand narratives that resonate and visuals that tell a story. I enjoy collaborating across teams to turn ideas into cohesive identities and campaigns that feel authentic. Driven by curiosity and a love for trends in typography, color, and visual storytelling, I bring meticulous craft and a collaborative spirit to every project—from branding and packaging to web presence and editorial content. I’m excited to push boundaries and help brands connect with people in meaningful ways.…Hi, I’m Catherine Decarlo, a creative copywriter and graphic designer who loves crafting brand narratives that resonate and visuals that tell a story. I enjoy collaborating across teams to turn ideas into cohesive identities and campaigns that feel authentic. Driven by curiosity and a love for trends in typography, color, and visual storytelling, I bring meticulous craft and a collaborative spirit to every project—from branding and packaging to web presence and editorial content. I’m excited to push boundaries and help brands connect with people in meaningful ways.

Catherine DeCarlo

Graphic Designer, Copywriter, Brand Designer, +2

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Hi, I’m Catherine Decarlo, a creative copywriter and graphic designer who loves crafting brand narratives that resonate and visuals that tell a story. I enjoy collaborating across teams to turn ideas into cohesive identities and campaigns that feel authentic. Driven by curiosity and a love for trends in typography, color, and visual storytelling, I bring meticulous craft and a collaborative spirit to every project—from branding and packaging to web presence and editorial content. I’m excited to push boundaries and help brands connect with people in meaningful ways.…Hi, I’m Catherine Decarlo, a creative copywriter and graphic designer who loves crafting brand narratives that resonate and visuals that tell a story. I enjoy collaborating across teams to turn ideas into cohesive identities and campaigns that feel authentic. Driven by curiosity and a love for trends in typography, color, and visual storytelling, I bring meticulous craft and a collaborative spirit to every project—from branding and packaging to web presence and editorial content. I’m excited to push boundaries and help brands connect with people in meaningful ways.

Available to hire

Hi, I’m Catherine Decarlo, a creative copywriter and graphic designer who loves crafting brand narratives that resonate and visuals that tell a story. I enjoy collaborating across teams to turn ideas into cohesive identities and campaigns that feel authentic.
Driven by curiosity and a love for trends in typography, color, and visual storytelling, I bring meticulous craft and a collaborative spirit to every project—from branding and packaging to web presence and editorial content. I’m excited to push boundaries and help brands connect with people in meaningful ways.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Intermediate

Book Illustration

Intermediate

Figma

Intermediate

Work Experience

Design Lead at SCADpro x Deloitte

September 1, 2025 - December 31, 2025

Guided a design team of five peers, delegating roles to highlight each other’s strengths; developed brand style guides with typefaces, color palettes, patterns, and visual elements for slide decks and print deliverables; executed infographics, campaign videos, and social media posts for the Veteran Homelessness project.

Design and Marketing at Fidelity Memorial Group

April 1, 2025 - Present

Authoring and analyzing cohesive social media campaigns for five locations; writing and designing ads for local newspapers; curating promotional videos for 30 location websites; redesigning logos for all homes to strengthen brand consistency and relevance.

Business Card Design at Pour Boy Coffee

April 1, 2024 - April 30, 2024

Collaborated with owner to redesign business card to remain up-to-date; standardized layout to be more straightforward but maintain visual interest.