Catherine Wang

Developed and maintained responsive, user-facing web interfaces within a WordPress-based environment. Took ownership of front-end features including navigation, service booking flows, and interactive UI components, enhancing usability and clarity. Customized front-end behavior with CSS and JavaScript to improve responsiveness and interactivity. Integrated third-party services and RESTful APIs (e.g., Google Maps, live chat, booking systems) to support core functionality. Conducted cross-browser and cross-device testing and managed end-to-end delivery from design decisions to deployment. Improved site structure and SEO to boost customer enquiries by ~30%.

Analyzed user behaviour and platform metrics to support product and category optimisation. Built and maintained dashboards to track key performance indicators and surface actionable insights. Collaborated with product, R&D, and operations teams to support data-informed feature iteration. Communicated analysis results through structured reports and documentation for cross-functional stakeholders.

Client-facing consulting project focused on analysing digital platforms and supporting data-informed recommendations. Conducted market and competitor analysis to support data-informed recommendations. Analyzed content and audience data to identify behavioral patterns and improvement opportunities. Synthesized insights into clear, actionable reports for client decision making.